CAMILA SHAFOR
Englewood,CO
Summary
Marketing Project Manager with channel partner coordination, campaign execution, and performance reporting strengths. Leads large-scale activations with 100+ participants, 4 agencies, and 7 vendors while managing budgets, projections, and ROI reviews. Brings relationship management, cross-functional collaboration, and strategic communication across partner and manufacturer initiatives.
Overview
10
10
years of professional experience
Work History
Marketing Project Manager
Brinks
Sao Paulo (Brazil), SP
01.2021 - 07.2024
- Led large-scale marketing projects and events, including the award-winning APAS activation, coordinating 100+ participants, 4 agencies, and 7 vendors, ensuring alignment on timelines, budgets, and deliverables.
- Managed marketing budgets across partners and distributors, controlling allocation and tracking through detailed Excel reporting, optimizing fund usage for events and training initiatives across multiple stakeholders.
- Developed and presented materials to leadership, including budgets, projections, and anticipated ROI, facilitating informed decision-making for marketing campaigns, events, and partnership initiatives.
- Coordinated with distributors, partners, and manufacturers to secure budget approvals, validate fund usage, and ensure compliance with program guidelines, maintaining accurate records and documentation.
Marketing Manager (Partner and Channel)
Columbia IT Services
Sao Paulo (Brazil), SP
08.2020 - 01.2022
- Managed relationships with channel partners to enhance collaboration and support across sales and service teams.
- Developed partner plans that identified growth opportunities, increased customer satisfaction across channel partner network, and established onboarding, training, and support initiatives.
- Coordinated cross-functional marketing efforts by aligning internal teams on priorities for digital campaigns, vendor-funded events, and broader business goals.
- Managed marketing spend for 5 primary manufacturers and internal budgets while partnering with external agencies on digital, print, and event campaigns.
- Supported campaign planning and guided manufacturer-funded initiatives and budgets across biannual planning cycles to maintain brand visibility and business growth.
- Collaborated with internal and external resources to support digital marketing and revenue goals.
- Oversaw website activity and performance to enhance user experience, drive traffic growth, and reinforce brand loyalty.
- Developed campaign plans supporting Columbia IT Services events and client outreach.
- Coordinated email marketing and newsletter messaging for Columbia IT Services prospects.
Cultural Exchange Program
Au Pair Care
Denver CO, Houston TX and Long Island NY
04.2018 - 04.2020
- Engaged in exchange program, enhancing adaptability, communication, and cross-cultural awareness.
- Coordinated daily routines and schedules, ensuring organized management of responsibilities.
- Planned age-appropriate activities that supported learning, creativity, and physical development.
- Maintained safe, nurturing, and engaging environment where children could learn and grow.
- Facilitated creative play activities that fostered language development, physical activity, and problem-solving skills.
Marketing Specialist
Magazine Luiza
Sao Paulo (Brazil), SP
12.2016 - 04.2018
- Led the development and execution of data-driven CRM and promotional campaigns, leveraging customer insights to optimize targeting, personalize offers, and improve engagement and conversion performance.
- Partnered with sales and operations teams to align campaigns with stock levels, seasonal trends, and business priorities, coordinating monthly planning cycles to enhance promotional effectiveness and drive revenue.
- Managed agency collaboration and campaign execution, monitoring timelines, tracking performance, and ensuring adherence to marketing calendar and brand standards.
Marketing & Events Coordinator
VMware Brasil
Sao Paulo (Brazil) , SP
03.2014 - 11.2016
- Managed large-scale events across 9+ venues, handled vendor coordination, invoice processing, and post-event ROI review, and supported compliance, financial accuracy, and ongoing improvement.
- Coordinated event logistics with vendors, venues, and internal stakeholders to ensure seamless execution.
- Developed strategies, established budgets, and selected tactics for marketing promotions linked to trade shows, conferences, and similar events.
- Aligned campaigns with marketing and sales teams to support lead generation efforts.
- Built relationships with 8–10 manufacturers, aligned channel marketing plans, supported communication, and helped drive collaboration toward shared business goals and funding initiatives.
- Combined analyst and leadership input to build funding proposals, support budget approval, and improve forecasting, resource planning, and alignment with strategic priorities.
- Analyzed and reported post-event metrics, including attendance, revenue, and participant feedback, to evaluate success and identify areas for improvement.
Education
Executive Master of Business Administration (MBA) -
University of Denver (DU)
03-2028
Intensive Digital Marketing Certificate -
New York University
01-2020
Bachelor of Arts - Advertising and Marketing
Universidade Sao Judas Tadeu (Brazil)
01-2017
Skills
- Channel and partner marketing
- Relationship management
- Stakeholder communication
- Cross-functional collaboration
- Campaign execution
- Data analysis and performance tracking
- ROI analysis
- Budget management and forecasting
- Sales reporting
- Pipeline management
- Marketing project management
- Event marketing and coordination
- Vendor and agency management
- Strategic communication
- Proposal development
- Sales strategies and lead generation
- Salesforce proficiency
- Oracle expertise
- Microsoft Office Suite proficiency
- Google Workspace proficiency
- Trello project management
- Distribution management
- Customer feedback analysis and strategic planning
Experience
SP,SP,Denver CO, Houston TX and Long Island NY ,SP,SP
Timeline
Marketing Project Manager
Brinks
01.2021 - 07.2024
Marketing Manager (Partner and Channel)
Columbia IT Services
08.2020 - 01.2022
Cultural Exchange Program
Au Pair Care
04.2018 - 04.2020
Marketing Specialist
Magazine Luiza
12.2016 - 04.2018
Marketing & Events Coordinator
VMware Brasil
03.2014 - 11.2016
Bachelor of Arts - Advertising and Marketing
Universidade Sao Judas Tadeu (Brazil)
Intensive Digital Marketing Certificate -
New York University
Executive Master of Business Administration (MBA) -
University of Denver (DU)