Campbell Spell
NEDERLAND
Summary
Dynamic marketing professional with extensive experience in driving successful campaigns and conducting in-depth market research. Recognized for reliability and adaptability within team environments, ensuring seamless project execution and collaboration. Proficient in social media management and content creation, leveraging skills to enhance brand visibility and engagement. Committed to delivering innovative solutions that align with organizational goals and elevate marketing strategies.
Overview
3
3
years of professional experience
Work History
Marketing Intern
Lamar University
Beaumont, TX
01.2023 - Current
- Developed promotional content and marketing materials for multi-channel campaigns supporting university and athletic initiatives
- Conducted competitive analysis of peer and aspirational universities’ marketing strategies to identify trends and best practices
- Compiled and analyzed social media activity across all official university accounts to assess engagement and audience reach
- Captured photo and video content for community-focused and promotional initiatives
- Managed and maintained university athletics social media accounts to ensure consistent branding and messaging
- Collaborated with marketing team members in structured brainstorming sessions to generate campaign concepts and creative strategies
Sales Associate
Simply Chic Boutique
Port Neches, TX
01.2023 - 01.2024
- Delivered high-quality customer service by greeting clients and assisting with product selection, sizing, and styling needs
- Provided accurate information regarding merchandise, pricing, promotions, and store policies
- Processed customer transactions efficiently using a point-of-sale system
- Built and maintained positive customer relationships to encourage repeat business and brand loyalty
- Organized and restocked sales floor and stockroom inventory by size, color, and style to maintain visual standards
- Maintained up-to-date knowledge of merchandise offerings and store procedures
Education
Degree in Marketing -
Lamar University
Beaumont, TX05-2026
High School Diploma - undefined
Nederland High School
Nederland, TX05-2023
Skills
- Social Media Management (content scheduling, platform coordination, engagement tracking)
- Content Creation (Promotional copy, visual and video assets)
- Presentation Development (slide design, structured messaging)
- Campaign Development and Project Support
- Organizational and Detail-Oriented Work Practices
- Public Speaking
- Professional Written and Verbal Communication
Leadership & Service
Represented Lamar University at official campus events, including Homecoming, by welcoming and assisting guests Supported event operations through guest check-in, coordination, and guided campus navigation Participated in monthly ambassador meetings focused on event preparation and university engagement initiatives Represented Lamar University at official campus events, including Homecoming, by welcoming and assisting guests Supported event operations through guest check-in, coordination, and guided campus navigation Participated in monthly ambassador meetings focused on event preparation and university engagement initiatives
Interests
Sports Marketing and Athletics Engagement, Event Promotion and University Outreach
Timeline
Marketing Intern
Lamar University
01.2023 - Current
Sales Associate
Simply Chic Boutique
01.2023 - 01.2024
High School Diploma - undefined
Nederland High School
Degree in Marketing -
Lamar University