Experienced Esthetician with 14 years in health and wellness, specializing in skincare and aesthetics. Skilled in delivering customized treatments that elevate client satisfaction and drive sales. Collaborative team member focused on achieving business goals and enhancing client experiences through continuous professional development.
Overview
13
13
years of professional experience
Work History
Esthetician and Client Coordinator
Alloura Med Spa
Grand Rapids, MI
05.2025 - Current
Manage all client relations, and deliver comprehensive customer service.
Schedule clients, administer treatments, process payments, and oversee business operations.
Assess skin needs through consultations, and recommend suitable services.
Provide advanced skin care treatments, utilizing specialized equipment and products.
Trained staff on new software systems to enhance proficiency with organizational tools.
Administer medical-grade treatments, including HydraFacial, microneedling, facials, chemical peels, and IPL services.
Maintain cleanliness and organization of treatment rooms and workspaces daily.
Yoga Instructor
MVP Athletic Clubs
Grand Rapids, MI
09.2024 - Current
Guided students in proper alignment and breathing techniques for optimal practice.
Cultivated welcoming environment that encouraged community engagement and personal growth.
Designed diverse class offerings tailored to participants' specific needs and preferences.
Guest Services
Ethos Day Spa
Grand Rapids, MI
10.2024 - 04.2025
Delivered world-class customer service, enhancing client satisfaction and loyalty.
Leveraged knowledge of services and products to effectively upsell experiences and improve home care routines.
Optimized provider bookings, increasing appointment availability and client convenience.
Client relationship management responsibilities.
Healthy Living and Community Wellness Coordinator
YMCA of Greater Michiana
Saint Joseph, Michigan
09.2021 - 05.2024
Coordinated health assessments and screenings for members and staff.
Facilitated Lunch and Learn workshops, enhancing community knowledge on nutrition, stress management, and healthy living practices.
Managed Healthy Corner Stores initiative in collaboration with United Way of Southwest Michigan, improving access to healthy food options.
Organized and taught fitness classes tailored to various age groups and abilities.
Trained staff and volunteers to effectively support wellness initiatives.
Maintained records of participants in wellness programs to track engagement.
Presented digital data to corporate partners, demonstrating program effectiveness and participant engagement.
Collaborated with marketing team to produce materials for wellness initiatives and projects.
Wrote monthly newsletter for Corporate Wellness to inform stakeholders.
Performed administrative tasks related to budgeting, scheduling events, ordering supplies.
Yoga Instructor and Engagement Specialist
CorePower Yoga
Denver, Colorado
08.2012 - 01.2020
Taught multiple styles of yoga (vinyasa, sculpt, restorative).
Demonstrated advanced postures, ensuring safe and effective practices.
Facilitated Yoga Teacher Training by enrolling new students, conducting classes for TT certification, and mentoring small groups throughout their training.
Facilitated Wellness Cleanse sessions, providing participants with time, tips, and strategies for success.
Exceeded sales goals as Engagement Specialist, driving membership sales for new studios prior to their opening.
This sales team was specific to building the success of a new location once it went live.
I managed mass communication to keep clients informed about new studio opening updates.
Managed high volume of customer calls and emails daily to address inquiries and concerns regarding membership accounts and services.
Education
Esthiology Program -
Douglas J AVEDA INSTITUTE
Grand Rapids, MI
04.2025
Professional Peel Certification -
PCA Skin
Grand Rapids, MI
12.2024
200 Hour Yoga Instructor Certificate -
CorePower Yoga
Denver, CO
12-2011
B.A. - Mass Communication
San Diego State University
05-2010
Skills
Effective communication
Client management
Personalized consultations
Trust building
Skin analysis and product expertise
Advanced skincare treatments
Customer loyalty strategies
Sales and upselling techniques
Service regimen care
Team collaboration
Program development
Licensed esthetician, Michigan
Awards
Moody on the Market 40 Under 40, Class of 2023
Press
40 Under 40, https://www.moodyonthemarket.com/caprice-mcdonald-named-to-40-under-40-class-of-2023/
PDF Version of Front Page of Herald Palladium, https://mail.google.com/mail/u/0?ui=2&ik=75de3cd264&attid=0.1&permmsgid=msg-a:r3009301763191493613&view=att&disp=safe&realattid=f_lox52u8c0
Pop-up Grant Award, https://www.heraldpalladium.com/communities/benton_harbor/be-healthy-berrien-wins-big-at-pop-up-fundraising-%20%20%20event/article_7eb4e27d-2c0a-5496-9c67-88cad387e4e3.html
Making a pitch for instant impact, https://heraldpalladium-mi.newsmemory.com/?publink=2f732532f_134ad27
United Way Video, Caprice – thank you for collaborating on this video, see below links to the B&B Grocery client story. Please share with Beth and Ben and thank them for their support. Great work team!