CARA WEHRLE
Isle Of Palms,SC
Summary
Strategic thinker with a proven track record of turning underperforming organizations into top revenue producers. Brings an engaging and pleasant personality, along with expertise in enhancing customer relationships. Results-driven leader implementing strategic initiatives for business success. Well-known for fostering collaboration and achieving measurable milestones. Demonstrates strong leadership skills and adaptability to changing business needs.
Overview
23
23
years of professional experience
Work History
Senior Director of Sales - AGOLDE, Citizens of Humanity Womens, GOLDSIGN
Citizens of Humanity Group
01.2020 - 10.2024
- Managed Key Accounts for AGOLDE, Citizens of Humanity and GOLDSIGN including Anthropologie, Evereve, Shopbop, NUULY, Free People, Bloomingdale’s, Saks Fifth Avenue, Neiman Marcus, Bergdorf Goodman, Moda Operandi, and SSENSE.
- Increased AGOLDE revenue growth by 90%.
- Increased COH revenue growth additional 40%.
- Developed and implemented sales strategies to maximize sales and improve market share in highly competitive markets.
- Review weekly selling, adjust on order, and communicate inseason inventory needs to support sales and reorder flow.
- Conducted analysis of industry trends and identified opportunities to improve customer facing product
- Create brand training, product knoweldge, and event planning to drive sell out
- Visit stores creating connection and energy for the brand, see stock, and selling info, and identify opportunities
Director of Sales Citizens of Humanity Womens and GOLDSIGN
Citizens of Humanity Group
02.2015 - 12.2020
- Managed Key Accounts for Citizens of Humanity and GOLDSIGN including Anthropologie, Evereve, Shopbop, NUULY, Free People, Bloomingdale’s, Saks Fifth Avenue, Neiman Marcus, Bergdorf Goodman, Moda Operandi, and SSENSE
- Demonstrated the ability to build successful relationships with key accounts resulting in increased revenue growth by 80%
- Analyze Sales Data to Identify Trends and make recommendations for improvements
- Create notes and plan per account by quarter volume, sell through, missed opportunities, current trend, store distribution, presentation.
- Traveled for In-Person Meetings to key accounts, corporate offices and retail stores developing key relationships
- Researched market trends to remain current with industry and competitor information and communicate with design.
Account Manager and Merchandiser for Women’s and Men’s- Midwest Market
01.2011 - 02.2015
- Drive sales through consistent account visits and strengthened relations and partnership at all levels of the account
- Conduct weekly analysis of sales and stock levels and make recommendations based on information gathered each week
- Work creatively and proactively in increasing business growth and profitability
- Understand sales needs, including pricing and positioning in order to communicate the brand’s strength in the market
- Coordinate and conduct product knowledge seminars at department stores and specialty stores to ensure sales associates are well equipped to promote/sell brand to customers
Account Executive-Northeast, Canada, and Department Stores
Twelfth Street by Cynthia Vincent
04.2009 - 09.2010
- Drove sales by continuing outstanding relationships with existing specialty stores as well as opening 20 new accounts
- Analyzed current and historic sales as well as market trends to assist customers in placing appropriate assortments at Line Previews and Buy Meetings
- Responsible for monitoring, reporting, and analyzing merchandise performance providing feedback on trends and opportunities
- Manage the communication process with each major accounts and design to gather input, share line development direction, and to communicate business strategies
- Educated customers by traveling to existing retailers and potential retailers to train sales associates and 4-wall executives on the new product to drive sales
- Coached NY showroom on sales techniques to drive overall business creating a team environment in a commission environment
Account Executive – North, South and Midwest
VINCE
09.2005 - 09.2008
- Drove top line sales in the North, South and Midwest Markets
- Maintained existing accounts and opened 37% more within 3 months
- Aggressively implemented sales plans increasing orders by 2.1 million
- Anticipates problems and identifies risks while persisting in the face of obstacles
- Continued outstanding relationships with existing specialty stores as well as opening 81 new accounts
- Valued contributions of all team members and named the mentor for all new employees in the NY office
Account Executive – Nationwide
HELEN WANG
06.2003 - 05.2005
- Manage all aspects of the NY showroom including organization & execution of daily strategies
- Report quarterly to Director of Sales with new strategies, shipping numbers, & plans
- Involved in all decision-making activities relating to design, costing, & final sale of merchandise
- Continued outstanding relationships with existing specialty and department stores, as well as opening 167 new accounts
- Liaison to regional & international markets
Account Executive
NICOLE MILLER
09.2001 - 05.2003
- Lead the Customer Service team addressing and satisfying all consumer needs
- Redesigned the company website in a partnership with graphic designers
- Maintained the presentation of the showrooms
- Developed and maintained accounts in good standing though interpersonal skills
- Handled various responsibilities in the day-to-day operation of the facility
- Assisted at fashion shows; dressing the models and setting the venues
Education
Bachelor of Arts -
Mercyhurst College
Erie, PA05.2001
Skills
- AS400 Retail Professional
- NUORDER
- Microsoft Office Applications
References
Available Upon Request
Previoushistory
Available Upon Request
Timeline
Senior Director of Sales - AGOLDE, Citizens of Humanity Womens, GOLDSIGN
Citizens of Humanity Group
01.2020 - 10.2024
Director of Sales Citizens of Humanity Womens and GOLDSIGN
Citizens of Humanity Group
02.2015 - 12.2020
Account Manager and Merchandiser for Women’s and Men’s- Midwest Market
01.2011 - 02.2015
Account Executive-Northeast, Canada, and Department Stores
Twelfth Street by Cynthia Vincent
04.2009 - 09.2010
Account Executive – North, South and Midwest
VINCE
09.2005 - 09.2008
Account Executive – Nationwide
HELEN WANG
06.2003 - 05.2005
Account Executive
NICOLE MILLER
09.2001 - 05.2003
Bachelor of Arts -
Mercyhurst College
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