Caridad Gomez Hernandez
Summary
Dynamic multimedia journalist and social media specialist from Television Avileña, adept at engaging diverse audiences through compelling content creation and storytelling. Leveraged expertise in video editing and public speaking to increase brand visibility and audience engagement. Excelled in fast-paced environments, consistently delivering impactful stories with precision and creativity.
Overview
16
16
years of professional experience
Work History
Journalist
Periodico Invasor
Ciego De Avila, Cuba
03.2023 - 04.2024
- Wrote, edited and produced stories for Internet and digital channels.
- Wrote pieces and news stories for online publication, coordinating images and layout to deliver proper presentation.
- Researched and gathered information to develop accurate and credible stories.
- Developed strong relationships with sources, leading to exclusive interviews and scoops.
Multimedia Journalist, Social Media Specialist
Television Avileña
Ciego De Avila, Cuba
09.2008 - 04.2024
- Wrote, edited and produced stories for Internet and digital channels.
- Wrote pieces and news stories for online publication, coordinating images and layout to deliver proper presentation.
- Researched and gathered information to develop accurate and credible stories.
- Developed story ideas and conducted interviews with industry experts and celebrities.
- Developed strong professional relationships with sources, fostering trust and credibility within the community.
- Covered breaking news events quickly and accurately under challenging conditions while adhering to tight deadlines.
- Contributed to award-winning projects through exceptional teamwork and collaboration among journalists from different backgrounds.
- Streamlined news production processes by effectively managing deadlines and prioritizing assignments.
- Optimized content for search engines, improving visibility and driving more traffic to online articles.
- Produced engaging videos that provided viewers with concise summaries or captivating interviews related to the topic at hand.
- Delivered impactful reports by conducting in-depth research on complex topics, analyzing data, and synthesizing information into clear narratives.
- Maintained high journalistic standards with thorough fact-checking and sound ethical practices in reporting.
- Created multimedia packages, including written articles, photographs, and videos, offering comprehensive coverage of important events.
- Fact-checked videos and articles before publishing.
- Incorporated data visualization tools to create informative graphics that helped readers better understand complex issues.
- Enhanced storytelling capabilities through the proficient use of video, audio, and graphic design tools.
- Increased social media reach by consistently sharing multimedia stories across various platforms.
- Adapted reporting style for multiple formats including print, digital, broadcast, podcasts, or live-streams as needed for maximum impact.
- Shot high-quality photos that captured visual essence of each story while complementing the written narrative effectively.
- Continuously honed technical skills through regular training sessions and workshops in multimedia journalism techniques.
- Captured important moments during live events using expert photography skills, resulting in visually dynamic reporting.
- Collaborated with editorial teams to develop story ideas and ensure comprehensive coverage of news events.
- Monitored website and social media traffic.
- Took photos and videos for [Type] publication.
- Expanded readership by consistently producing timely, accurate, and engaging news stories for a diverse audience.
- Elevated audience engagement by producing compelling multimedia content, incorporating visuals and interactive elements.
- Reported from field locations and wrote stories under tight deadlines.
- Participated in editorial meetings to discuss story ideas and content.
- Utilized SEO principles to optimize content for search engine rankings.
- Coordinated with photographers, videographers and graphic designers to supplement stories with multimedia content.
- Collaborated with producers and management to develop newscasts, promotions and teases.
- Fact-checked breaking news headlines by performing background research.
- Planned and conducted research and pitched long-form stories to promote investigative news topics.
- Edited, proofread and fact-checked content for accuracy.
- Researched and analyzed newsworthy events, trends and issues.
- Collaborated with editors and other staff members to refine story angles and content.
- Developed relationships with sources and contacts to gain additional insight.
- Attended press conferences and other media events to gather relevant information and quotes for stories.
- Covered special events and breaking news with eye for detail and tenacious pursuit of important information.
- Deployed to news events locales to provide on-the-ground broadcast solutions and news coverage.
- Disseminated news content through social media for better engagement with audiences and faster reporting.
- Selected material to develop interesting and professional presentations for different formats.
- Presented developments in stories in live broadcasts and recordings.
- Drafted news headlines for broadcasting to capture listeners with clear and condensed writing.
- Anchored popular broadcast program with good ratings and audience engagement.
- Broadcasted and blind read copy for advertisements and breaking news developments.
- Maintained company's social media presence by posting messages, answering posts, and monitoring responses.
- Managed social media accounts, ensuring timely responses to comments, messages, and reviews for enhanced customer service.
- Strategized social media campaigns for clients, helping to meet goals and reach untapped potential customers.
- Enhanced customer engagement with the creation of relevant and shareable content across various platforms.
- Developed monthly content calendars outlining post topics, images, and captions in advance for streamlined scheduling processes.
- Monitored return on investment of online and social media marketing efforts.
- Generated leads through effective paid advertising campaigns on Facebook, Instagram, and Twitter.
- Increased customer engagement through social media.
- Upheld a consistent brand voice across all channels, tailoring messaging to align with specific platform demographics while maintaining overall company identity.
- Increased brand awareness by developing and implementing targeted social media campaigns.
- Tracked competitor activities to identify opportunities for growth within the market space and mitigate potential threats.
- Collaborated with cross-functional teams to align messaging and visuals for cohesive brand identity across all channels.
- Developed social media calendar, which included scheduling email blasts, social media posts, marketing campaigns, and website updates.
- Grew social following by researching trends, identifying influencers, and engaging with potential partners for promotional activities.
- Managed influencer partnerships by negotiating contracts terms and tracking campaign performance metrics to ensure ROI satisfaction levels were met.
- Implemented and maintained editorial calendar for clients' social media channels, which helped clients reach KPIs.
- Conducted daily updates to social media profiles to boost company online presence.
- Improved overall reach by consistently monitoring and adjusting social media strategies based on analytics data.
- Produced visually appealing graphics using design tools such as Canva or Adobe Creative Suite to enhance social media presence.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Met multiple deadlines using strong task prioritization skills.
- Boosted website traffic with link placement in social media posts and optimized SEO strategies.
- Monitored user-generated content and encouraged high-quality submissions through contests or promotional incentives, garnering increased audience engagement.
- Wrote succinct, accurate, intelligent and creative copy to drive traffic to brand websites.
- Proofread online news items and assembled monthly e-newsletters.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Implemented employee advocacy program to encourage staff members to share company news on personal social networks for increased organic reach.
- Led training sessions with team members on best practices in using new features or updates within each platform''s algorithm structure.
- Streamlined cross-platform social media management by utilizing tools like Hootsuite, Buffer, or Sprout Social for scheduling and analytics tracking.
- Wrote engaging and successful marketing, advertising, and website copy.
- Tracked key performance indicators to measure success of campaigns.
- Established and managed relationships with external data providers and research vendors.
- Utilized specialized software to capture and process data.
- Collaborated with cross-functional teams to develop and implement market research strategies.
- Used various market research tools and techniques to gather, analyze and interpret data.
- Created customized marketing materials to increase product awareness.
- Collected and analyzed data from variety of sources to create detailed market research reports for top-level decision makers.
- Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
- Conducted primary and secondary research to better understand customer needs and behaviors.
- Implemented and supervised market research projects from start to finish with focus groups, surveys and interviews.
- Tracked key metrics and developed spreadsheets and data models.
- Managed campaigns for various clients that consistently exceeded sales goals.
- Developed questionnaires and facilitated focus group discussions.
- Created and distributed surveys for data collection and analysis.
- Devised data visualization dashboards to make complex data more accessible to stakeholders.
- Researched and evaluated potential new markets and products.
- Assembled reports and presentations to share insights and recommendations with stakeholders.
- Generated reports to support development and implementation of marketing plans.
- Identified appropriate marketing channels and target customers for campaigns.
Education
Qualification Course - Qualification Course of Broadcaster
Cuban Institute of Radio And Television
La Habana, Cuba05.2021
Qualification Course of Video Editor
Cuban Institute of Radio Y Television
La Habana Cuba02.2020
Master of Arts - Communication Studies
University of Camagüey "Ignacio Agramonte
Camaguey, Cuba12.2018
Bachelor of Arts - Communication Studies
University "Marta Abreu" of Las Villas
Villa Clara, Cuba07.2008
Skills
- Writing and editing
- Deadline Management
- Content Creation
- Storytelling abilities
- Social Media Engagement
- Interviewing skill
- Multimedia production
- Press Release Writing
- Story Development
- Media operations knowledge
- Public speaking abilities
- Public opinion understanding
- Fact-checking proficiency
- Investigative reporting
- Video Editing Capabilities
- Editorial judgment
- Podcast Production
- Audience Engagement
- News Reporting
- Interviewing
- Creative Writing
- Social media proficiency
- Online News Content
- Story pitching
- Decision-Making
- Story Editing
- Public and Media Relations
- Daily Reporting
- Microsoft Office
- Investigative Reports
- Improvisation
- Video Editing
- Copy Editing
- Field reporting
- Radio broadcasting
- Coordinating stories
- Appointment Scheduling
- Community Events
- Data Analytics
- Editorial Standards
- Teleprompter use
- Story Stacking
- Live Broadcast Direction
- AP style expert
- Daily Planning
- Technical reporting
Timeline
Journalist
Periodico Invasor
03.2023 - 04.2024
Multimedia Journalist, Social Media Specialist
Television Avileña
09.2008 - 04.2024
Qualification Course - Qualification Course of Broadcaster
Cuban Institute of Radio And Television
Qualification Course of Video Editor
Cuban Institute of Radio Y Television
Master of Arts - Communication Studies
University of Camagüey "Ignacio Agramonte
Bachelor of Arts - Communication Studies
University "Marta Abreu" of Las Villas