Carissa Giannone
Sales And Marketing Professional
Landenberg,PA
Summary
Detail-oriented sales and marketing professional with exceptional communication and project management skills. Proven ability to handle multiple tasks effectively and efficiently in fast-paced environments. Recognized for taking proactive approach to identifying and addressing issues, with focus on optimizing processes and supporting team objectives.
Overview
19
19
years of professional experience
17
17
years of post-secondary education
Work History
Marketing and Administrative Assistant
Shear Satisfaction Salon
Toughkenamon, Pennsylvania
11.2023 - Current
- Support the marketing and administrative functions by assisting with daily operations, coordinating marketing campaigns, managing communications, and ensuring efficient office operations
- Maintain a thorough working knowledge of services, pricing, and products as well as all standard operating procedures, protocols, and policies
- Develop and implement organic social media strategies to drive brand awareness, audience growth, and awareness
- Providing, compiling, and analyzing data to make recommendations for improving customer service, enhancing customer retention, and increasing the customer base
- Monitoring incoming and outgoing communications (phone, email, website, mail), managing communication systems
- Managing office calendars, scheduling meetings and appointments, overseeing staff schedules
Pennsylvania Brand Manager
Diamante Distillers
Newark, DE
11.2022 - 10.2023
- Lead strategic planning, development, and execution of marketing initiatives for Steel Blu Vodka in Pennsylvania
- Develop and execute comprehensive brand strategies to drive growth and enhance brand equity
- Manage the advertising and promotion budgets, ensuring economical and efficient allocation of resources
- Build strong relationships with internal and external stakeholders to ensure successful performance of brand timelines
- Conduct market research and analysis to gather consumer intelligence and insight
Stay-At-Home Mom
Davis Household
Landenberg, PA
05.2020 - 01.2022
- Managed daily household tasks, including budgeting, scheduling, and organization for family of four
- Practice strong multitasking skills by balancing various responsibilities
- Coordinate activities, appointments, events while maintaining an organized home
- Utilize excellent time management skills to efficiently complete tasks and meet deadlines
- Handle communication with a variety of service providers, educators, and medical professionals so ensure family needs are met efficiently
Director of Marketing
WhyFly Internet Services
Wilmington, Delaware
05.2019 - 04.2020
- Oversight, development, and delivery of fully integrated marketing objectives and strategies for the business along with promotion of the services offered
- Develop traditional and digital marketing campaigns across multiple platforms on a daily, weekly, and monthly basis
- Analyze market research to develop, implement, and measure strategies along with create weekly marketing reports
- Manage social media strategy and implementation along with editing content on social media and for the company's website
- Attend trade shows, networking events, community functions, etc
- To cultivate business contacts and enhance brand exposure
- Organize events and functions promoting the company's brand and increasing awareness of the products offered
- Position Eliminated Due to COVID
Corporate Trainer/Bartender
Big Fish Hospitality Group
Wilmington, Delaware
01.2008 - 09.2019
Brand Manager
Quaker City Mercantile
Philadelphia, Pennsylvania
04.2018 - 05.2019
- Accountable for achieving supplier objectives, key performance indicators and targets by implementing strategies and tactics while managing and developing in-market customers in a manner that will achieve profitable, long-term growth
- Drive market share and visibility for Quaker City within assigned territory driving displays, size distribution, menu placements, shelf management and signage
- Provide detailed tracking reports of wholesaler performance against agreed-to supplier objectives along with monitoring field implementation and execution of programs
- Analyze brand performance, brand competitiveness and product trends in the marketplace and develop strategies for assigned brands based on research analysis
- Position Eliminated Due to Re-Org
Diageo Outside Sales Representative
Breakthru Beverage
New Castle, Delaware
08.2016 - 03.2018
- Championed efforts to increase company's sales revenues with new business development, client relations building, referrals, networking, strategic call planning, proposals, CRM, presentations and service
- Spearhead aggressive and innovative business development initiatives in assigned territory while further developing customer base and CRM
- Maintained key customers by effectively communicating marketing plans, maintaining relationships with influencers, presenting new products and conducting business reviews
- Supported customers as a training and information resource by presenting and sharing trends and brand knowledge
- Delivered professional sales presentations to customers by balancing the company's priorities and customers' needs
- Acquire key tracking tools skills and attained top test score in 12 week sales training program post onboarding
Lead Teacher
La Petite Academy Inc.
Wilmington, Delaware
01.2006 - 08.2009
Education
Associates - Business
Delaware Technical Community College
Wilmington, DE 01.2008 - 12.2024
Skills
Web/Social Media Tools and Content Generation
Business Development
Microsoft Office
Project & Account Management
Employee Training & Development
Tradeshows & Events/Presentations
Office Administration
Administrative Support
Mail handling
Data Entry
Customer Service
Meeting Planning
Scheduling
Timeline
Marketing and Administrative Assistant
Shear Satisfaction Salon
11.2023 - Current
Pennsylvania Brand Manager
Diamante Distillers
11.2022 - 10.2023
Stay-At-Home Mom
Davis Household
05.2020 - 01.2022
Director of Marketing
WhyFly Internet Services
05.2019 - 04.2020
Brand Manager
Quaker City Mercantile
04.2018 - 05.2019
Diageo Outside Sales Representative
Breakthru Beverage
08.2016 - 03.2018
Associates - Business
Delaware Technical Community College
01.2008 - 12.2024
Corporate Trainer/Bartender
Big Fish Hospitality Group
01.2008 - 09.2019
Lead Teacher
La Petite Academy Inc.
01.2006 - 08.2009
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