Carl Citron
Greensboro,NC
Summary
Highly motivated individual with over 46years in the Machine Tool Industry of which 34yrs of it owning my own Machine Tool Distributorship.
Covering North Carolina, South Carolina and Virginia with limited coverage in Eastern TN and parts of Georgia with an
outside sales staff of 4 experience salesmen.
Generating over 120 million dollars in revenue during the 34 years.
Overview
36
36
years of professional experience
Work History
President Owner
Advance Machinery Sales, Inc.
Greensboro, NC
08.1990 - 01.2024
- Established bussines in August 1990.
- Machine Tool Distributor
- Sales Territory included North Carolina, South Carolina and Virginia
- Sales staff of four
- Representing High-end Machine Tools; Toyoda Machinery, Index Corp., Chiron Machine Tools, Reillo Rotary dial Machinery, Winema Trunnion style Machinery
- Selling to Large Contract Machine Shops as well as OEM's and 1st and 2nd tier suppliers.
- Sold primarily Turnkeys and automated systems
- Developed and managed relationships with existing customers to ensure customer satisfaction.
- Maintained accurate records of customer orders, invoices, product availability, and delivery schedules.
- Resolved customer inquiries regarding product features, pricing, availability, and order status updates.
- Provided technical support to customers regarding installation and use of company's products and services .
- Created and implemented strategies for increasing sales of products in the assigned region.
- Prepared periodic reports on sales performance against set targets and objectives.
- Conducted regular training sessions for sales staff on products knowledge and selling techniques.
- Negotiated contracts with vendors for cost reduction initiatives while ensuring quality standards are met.
- Participated in regular meetings and conference calls with Sales Mgr. to discuss performance and budget.
- Traveled assigned sales territories and met with potential clients to discuss business opportunities.
- Organized promotional events such as trade shows, conferences, seminars to promote products.
- Analyzed market trends and competitor activities to identify potential areas for growth.
- Assessed customer feedbacks about products and services to improve customer service experience.
- Maintained positive attitude and diplomacy when dealing with customers and other team members.
- Continuously surpassed sales goals, optimizing profitability, and performance of assigned territory.
- Informed regular customers of new products or services and price changes.
- Resolved customers' complaints regarding products or services.
- Issued sales promotion materials to customers to boost sales.
- Cold-called prospective customers to provide details on company services or products.
Regional Sales Mgr.
Swedish Machine Tool Group
Greensboro, NC
09.1987 - 08.1990
- As a Regional Sales Mgr. I had responsibility for setting up Distribution for the Southeastern Unites States.
- Working with the sales people from each Distributorship as well as setting Sales Quotas.
- I was selling High End Machine Tools associated with turnkeys and FMS installations.
- Established relationships with key accounts in the region through personal visits and phone calls.
- Held weekly meetings with each representative to talk one-on-one, resolve issues and provide tailored training.
- Monitored competitor activities and analyzed pricing trends in the region.
- Created and maintained sales environment to support business objectives.
- Increased revenue generation by collaborating with senior executives to assess regional performance and develop new sales strategies.
- Supervised sales strategy, training, team structure, and communication of regional sales program.
- Resolved customer inquiries promptly as well as escalated issues when necessary.
- Developed and managed regional sales program and market operations.
- Analyzed regional sales performance data to develop actionable insights.
- Provided technical advice and support on product features and benefits to customers.
- Negotiated contracts with distributors, vendors, retailers. in the region.
- Resolved customer complaints regarding sales and service.
- Built sales forecasts and schedules to reflect desired productivity targets.
Education
Bachelor of Science - Engineering Mechanics
Western Kentucky University
Bowling Green, KY05-1974
Skills
- Listening and understanding customers challenges and forming suggestions based on information gathered
- Recognizing machining applications and offering cost cutting solutions
- Good understanding of several types of grinding, machining and turning processes
- Neogoiationing and closing opportunities
Affiliations
- Enjoys Golf, Fly Fishing, Hunting, Boating, Outdoors
Accomplishments
- Scholarship Athlete D-1 Football
- Met or exceeded yearly quotas for Chiron Corp.
- Received Award for Most Improved Distributor for Chiron Corp.
- Met yearly Quota for selling Toyoda Grinders
Timeline
President Owner
Advance Machinery Sales, Inc.
08.1990 - 01.2024
Regional Sales Mgr.
Swedish Machine Tool Group
09.1987 - 08.1990
Bachelor of Science - Engineering Mechanics
Western Kentucky University
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