Carl Johnson
Carbondale,CO
Summary
Results-driven marketing leader with 12+ years of expertise in paid digital advertising and client services. Demonstrated success in growing direct-to-consumer revenue and enhancing brand awareness through strategic campaigns. Adept at managing teams and fostering strong client relationships.
Overview
12
12
years of professional experience
Work History
Client Strategist
SmartMedia Technologies
12.2019 - 08.2023
- Led Client Success team to deliver results and drive revenue growth through full-funnel performance marketing.
- Managed SMT's client relations, fostering revenue growth from existing clients.
- Developed full-funnel performance marketing strategies in collaboration with account managers to boost client's DTC revenue.
- Oversaw $14m+ budget, achieving $2m revenue growth in 2021-2022.
- Strategically managed 10+ client accounts, ensuring optimization and KPI achievement.
- Guided a team of 8+ specialists in executing full-funnel paid media delivery.
- Directed data and analytics team, leveraging forecasts and media mix modeling to maximize efficiency and scale client revenue.
- Measured and analyzed business and platform analytics to meet client KPIs.
Senior Account Manager
Backbone Media
10.2011 - 05.2019
- Developed strategic awareness plans, meeting client goals and objectives.
- Cultivated and maintained relationships with stakeholders, including journalists, ad representatives, and corporate leaders.
- Provided strategic direction for brand messaging and facilitated full-funnel campaigns with the digital marketing team.
- Consulted on social media strategy and drove growth.
- Delivered monthly and quarterly client reports and represented clients at tradeshows, sales meetings, and media events.
- Managed and mentored junior team members while leading communications for Accel North America, YETI Coolers, Rylo cameras, Big Agnes, Klean Kanteen, Big City Mountaineers, and Walls Brands Group.
Sustainability Development,
Aspen Skiing Company
10.2011 - 04.2012
- Collaborated with the Sustainability Director to report annual energy output, ensuring accurate carbon accounting and identifying opportunities for energy efficiency improvements.
- Played a vital role in preparing the annual sustainability report, showcasing the organization's commitment to sustainability and environmental responsibility.
- Conducted thorough vetting of applications for the Environment Foundation's grant program, supporting and promoting various environmental initiatives to drive positive change.
Education
Bachelor of Arts - Biology
Gustavus Adolphus College
St. Peter, MN05.2008
Skills
- Growth Strategy and Planning
- Marketing Strategy Management
- Data Analysis for Performance Marketing
- Budgeting and Financial Analysis
- Social Media, SEM, Platform Management
Timeline
Client Strategist
SmartMedia Technologies
12.2019 - 08.2023
Senior Account Manager
Backbone Media
10.2011 - 05.2019
Sustainability Development,
Aspen Skiing Company
10.2011 - 04.2012
Bachelor of Arts - Biology
Gustavus Adolphus College
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