CARLA CROOKS
Chicago,IL
Summary
Dynamic leader with extensive experience in visual merchandising and inventory management. Proven track record in enhancing brand visibility and optimizing store layouts to drive sales. Skilled in strategic planning and cross-functional collaboration to achieve corporate visual objectives. Committed to fostering efficiency and positive outcomes through innovative strategies.
Overview
13
13
years of professional experience
Work History
Regional Visual Merchandiser
Burberry
Chicago, IL
10.2022 - Current
- Conducted regular evaluations of store layouts and display techniques to optimize customer engagement.
- Collaborated with store teams to execute creative displays that reflect brand identity.
- Aligned sales goals with visual merchandising objectives through collaboration with Regional Sales Managers.
- Oversaw the installation of seasonal windows across regional locations for cohesive marketing efforts.
- Partnered with cross-functional teams to ensure consistency in branding initiatives.
Inventory Analyst
Follett Higher Education Group
Westchester, IL
04.2016 - 03.2020
- Analyzed inventory levels and supply chain data to deliver actionable insights for over 250 stores.
- Supported procurement and vendor management to enhance operational efficiency.
- Implemented targeted interventions to minimize risks associated with excess inventory and obsolescence.
Associate Buyer
Follett Higher Education Group
Westchester, IL
04.2015 - 04.2016
- Sourced new vendors to diversify product offerings and boost profit margins.
- Analyzed buying trends to optimize inventory mix for maximum sales impact.
- Generated inventory reports to facilitate data-driven purchasing decisions.
- Secured timely deliveries through effective communication with stakeholders and vendors.
Regional Visual Merchandiser
Follett Higher Education Group
Westchester, IL
11.2012 - 04.2015
- Conducted 90% of annual travel to over 50 locations, promoting brand visibility.
- Designed impactful displays that emphasized products and drove sales growth.
- Trained team members on creative and logistical aspects of visual merchandising.
- Aligned visual merchandising strategies with marketing objectives and company messaging.
Education
Bachelor of Arts - Interior Design
International Academy of Design And Technology
Chicago, ILSkills
- Visual merchandising design
- Team leadership
- Cross-functional collaboration
- Strategic planning
- Microsoft Office proficiency
- Inventory management
- Data analysis
Timeline
Regional Visual Merchandiser
Burberry
10.2022 - Current
Inventory Analyst
Follett Higher Education Group
04.2016 - 03.2020
Associate Buyer
Follett Higher Education Group
04.2015 - 04.2016
Regional Visual Merchandiser
Follett Higher Education Group
11.2012 - 04.2015
Bachelor of Arts - Interior Design
International Academy of Design And Technology