Carla Moreno

• Recent events have led me to collaborate with venues, brands, and organizations to produce, coordinate, and assist in a variety of cultural, hospitality, and fashion projects across Miami. Highlights include:
• Greater Miami Convention & Visitors Bureau Hospitality Conference – Loews Hotel.
• Amazon Influencers Program Party x Loud and Live – Oasis Wynwood (Artist/DJ Selection).
• Music programming – Astra, LunaSol, The Moore Miami, Casa Yaax, Tala Beach, Joia Beach, The W Hotel, among others.
• Vendors' market setups – Arlo Hotel Wynwood, Epic Kimpton Hotel (multiple dates)
• Art Basel activations – One K Brickell Visual Arts Pop-Up, and Pasarellas Brand Art Basel Edition Runway at the House of Arts.
• Formula 1 Race Week at Astra Rooftop – in partnership with Casamigos
• Swim Week Runway at Astra Rooftop – featuring three international swimsuit brands
• Celebrate the 305 World Cup Pop-Up at Zey Zey – in partnership with the Miami Dolphins.
• Opening Event – Le Bistro Restaurant. Little River
• Fashion Showcases – Chico Malo, Doral (multiple dates)
• La Musa Pop-Up Boutique Opening – Miami Design District
• NEO Miami Design District April Launch Party – monthly rotating pop-up for emerging fashion brands
• MR Global Cuba Pageant – Astra Rooftop.
• Casa Neos Pop-Up – with Sigal Brand
• Miami Women Who Rock by Miami Fashion Week.
• Original Living Magazine Runway Edition Party at the Chateau on the Ocean.

• I began by overseeing student communications through email blasts, social media, and the university’s alumni portal to promote weekly activities and engagement. Atlantis is a small international university dedicated to students relocating to Miami from all over the world.
• Developed and launched a comprehensive student activity calendar, spanning academic, cultural, and social programming, to foster student engagement and community.
• Delivered workshops on resume building, leadership, and career readiness, and produced a Guest Speaker Series featuring entrepreneurs, alumni, mentors, and motivational speakers.
• Coordinated Orientation Week for new students, Cultural Showcases, and Wellness Week initiatives.
• Produced student led projects, including a podcast series highlighting the experiences of international students.
• Introduced new sports activities (men’s and women’s soccer teams) and organized volunteer service days to connect students with the local community.
• Directed seasonal and social events, including Halloween, Thanksgiving, Hispanic Heritage Month, Black History Month celebrations, among many others to reinforce the international and local students community.

Key Achievement:

• Planned and executed the graduation ceremonies of 2022 and 2023 at the Adrienne Arsht Center in Miami, overseeing logistics, vendor relations, communications, and on-site support to deliver landmark events for graduates and their families.

• Coordinated dual-location programming across South Beach (Loews Hotel) and Bal Harbour (Ritz-Carlton), overseeing both boutique store retail activations, member experiences, and wellness events.
• Designed monthly brand activations in each boutique store, partnering with local designers to refresh merchandise, and produce new marketing materials.
• Developed and promoted monthly boot camps for spa members and hotel guests, strategizing with in-house trainers (yoga, Pilates, and fitness instructors) to deliver high-value wellness experiences that drove new memberships.
• Conducted guided tours of spa facilities, introducing prospective members and hotel guests to amenities, and converting visits into memberships.
• Produced pop-up experiences and collaborated with local creatives to drive awareness, generate social content, and establish partnerships for the spa brand.
• Partnered with designers and vendors to deliver print, branding, and promotional collateral supporting ongoing events and seasonal campaigns.

Key Achievement:

• Co-created and assisted in a week-long calendar of wellness activations during the South Beach Wine & Food Festival (SOBEWFF), integrating wellness, hospitality, and culinary programming. Activities included participation from in-house instructors (Pilates, yoga, and fitness), influencer events, member activations, and exclusive spa experiences, boosting brand visibility, increasing sales, and positioning Exhale Spa.

• Promoted from Sales and Marketing Consultant, I relocated to Buenos Aires to support EF’s expansion in Latin America, concentrating on locating, organizing, and supporting EF programs across the region.
• Played a key role in planning and launching new academic programs, including the Teacher Training Program (for professors and educators), and Corporate Language Programs (for executives and business groups).
• Conducted in-person and virtual meetings with company executives, university leaders, and school directors across multiple provinces in Argentina to present EF’s international programs and build institutional partnerships.
• Participated in the team that developed an academic media tour throughout Argentina, coordinating press interviews, radio and TV appearances, guerrilla marketing activations, educational conferences, fairs, and workshops to promote EF's offerings.
• Relocated to Miami when EF’s regional office opened as a new satellite hub, continuing to support LATAM operations with an expanded focus on Central America and the Caribbean.
• Coordinated outreach to corporate, university, and school groups to encourage large-scale enrollments and adoption of EF academic programs.

Key Achievement:

• Worked on the planning and organization of the LATAM Regional Summit held at EF’s Boston offices, a multi-day event bringing together staff from 10 or more countries for training, workshops, and strategic planning.
  Managed logistical aspects including vendor selection, marketing collateral, invitations, guest registration, on-site support, and event setup, ensuring a well-coordinated experience delivered within budget and timelines.

• Joined one of the world’s largest education organizations and a pioneer in language learning and cultural exchange, starting in telemarketing and CRM, and quickly advancing into a Sales & Marketing Consultant role.
• Conducted customer consultations via phone, WhatsApp, in-person meetings, and EF’s Virtual Office platform, while hosting diverse in-house promotional activities to increase the visibility of EF’s language programs.
• Represented EF at 20–25 career and education fairs annually, as well as school and university presentations, community events, and orientation sessions for prospective students and families.
• Created strategies to develop partnerships with high schools and colleges across the city, hosting and coordinating activities, and recruiting events to drive student enrollments.
• Promoted in 2012 to support the launch of EF’s Corporate Language Program for adults, collaborating with executives and company leaders to encourage employee participation.
• Participated in a media tour targeting corporate executives and groups, building partnerships across multiple industries to promote the new program through press junkets, influencer meetings, pop-up experiences, meet-and-greets, and VIP events.
• Key Achievements:
  The Corporate Language Program exceeded sales targets by 50%+ during its launch year.
  Helped enroll approx. $300K in revenue during the first year of the program.
  Awarded Best Seller in South America (2012) for outstanding sales results.

• I began as an intern while completing a BBA in Hospitality, gaining hands-on experience in hotel operations and event logistics.
• Promoted to Event Coordinator for Corporate Meetings & Conferences, supporting both national and international clients.
• Delivered events including product launches, sales meetings, workshops, seminars, press briefings, networking receptions, and team-building activities.
• Oversaw logistics and provided broad production support, covering room layouts, audiovisual setups (projectors, screens, microphones, staging, lighting), simultaneous interpretation booths, registration and signage, catering coordination, vendor management, and event decoration.
• Supported food and beverage operations for the breakfast buffet, serving up to 100 guests daily, strengthening expertise in hospitality service standards.
• Coordinated social and corporate events, such as weddings, holiday parties, private celebrations, and multi-room conferences for 50–500 attendees.
• Key Achievement: Assisted in the coordination of a satellite conference for FITVEN (Feria Internacional de Turismo de Venezuela) in partnership with UNESCO, with over 500 expected attendees — one of the largest and most complex events during this tenure.