Carla Reading
Canoga Park,CA
Summary
Seasoned and passionate natural sales/people person, with a creative eye/instinct for marketing, design, and business development. Maintains a long history as a top salesperson in various markets and have been recognized for excellent communication/negotiation/people skills, a positive attitude, and a nick name of "The Idea Machine". Conscientious and competitive leader who works well collaboratively or in solo environments, is detail oriented, and eager to create positive change.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Acquisitions Sales Agent
New Western
03.2022 - 03.2023
- Sourced & contracted 2-3 investment properties per month on and off the MLS.
- Expanded client base by diligently offering on 20-30 homes per month by building rapport, and effectively presenting company perks.
- Negotiated maximum profit contracts with prospective clients, helping to secure long-term business/relationships.
- Created marketing materials and effectively "pitched" properties to fellow agents creating maximum desirability.
- Used Salesforce CRM software to record personal information and organize contacted prospects.
- Managed the transaction from open to close of escrow while providing superior and prompt customer service.
Creative Marketing Strategist/Ambassador
P.A.V.E. | Promoting Awareness -Victim Empowerment
Remote/Various Locations
03.2017 - Current
- Spoke out and represented P.A.V.E. on various national and international news networks (approximately 10) and effectively empowered sexual assault survivors.
- Developed safety campaigns to warn ride share users about the dangers of ride share sexual assault.
- Strategized and brainstormed digital marketing and live events to provide effective fundraising efforts.
Community Manager
Waive Car
Santa Monica, CA
01.2016 - 01.2017
- Oversaw the daily customer service operations of a startup during the week and managed entirely and independently on the weekends.
- Managed social media channels effectively for improved brand visibility and increased audience interaction.
- Improved and strategized the company weaknesses on a daily basis and sought out ways to make the company more successful.
- Sought out and pitched company to advertisers.
- Helped create marketing materials that successfully pitched (and later financed) the company on the hit tv series, Shark Tank.
Carrier Sales Representative
Coyote Logistics
Chicago, IL
02.2014 - 08.2015
- Ranked as top salesperson consistently in division for an extremely competitive and fast paced market of brokering freight.
- Performed large amounts of cold-calling and follow-ups with leads to secure new revenue on a daily basis.
- Established strong relationships with carriers by building rapport and maintaining open communication with regular updates on shipments.
- Negotiated rates with carriers for cost-effective solutions, resulting in improved profitability.
- Became adept at putting out fires and maintaining relationships when problems arose, while insuring the freight was delivered properly.
Sales Representative/Receptionist
Vector Marketing
01.2010 - 01.2012
- Achieved a rare promotion to sales receptionist after a successful first summer as a salesperson in selling Cutco products. Was later offered job as assistant manager.
- Expanded customer base through cold calling, networking, and relationship building.
- Increased sales revenue by identifying and targeting high-potential accounts.
- Conducted product demonstrations to educate customers on features, benefits, and competitive advantages.
Education
Bachelor of Science - Double Major: Theatre & Art Technology
Illinois State University
Normal, IL04.2012
Skills
- Creative Thinking/Idea Brainstorming
- Business Development/Brand Strategy
- Relationship Building/Networking
- Cold Calling/Prospecting/Lead generation
- Negotiation
- Emotional intelligence/Strong communication
- Content Curation/Social Media Marketing
- Client Relationship Management
- Campaign Development/Slogan writing
- Email Campaigns
- Customer Service
- Video Creation and Editing
Accomplishments
Spokesperson for The Today Show, Good Morning America, CNN, FOX, Crime Watch Daily, etc, on the topic of Uber/Lyft sexual assault advocacy and prevention. Was honored/spoke at the Santa Monica Rape Treatment Center annual fundraiser brunch and assisted in facilitating positive improvements to ride share apps.
Volunteer Experience
- P.A.V.E. (Promoting Awareness - Victim Empowerment)- Speaker/Ambassador
- C3LA Church- Pro Presenter Director
Certification
Real Estate License - California Department of Real Estate- 2021
Timeline
Acquisitions Sales Agent
New Western
03.2022 - 03.2023
Creative Marketing Strategist/Ambassador
P.A.V.E. | Promoting Awareness -Victim Empowerment
03.2017 - Current
Community Manager
Waive Car
01.2016 - 01.2017
Carrier Sales Representative
Coyote Logistics
02.2014 - 08.2015
Sales Representative/Receptionist
Vector Marketing
01.2010 - 01.2012
Bachelor of Science - Double Major: Theatre & Art Technology
Illinois State University