Carla Reardon
Nashua
Summary
Event manager with extensive experience at Anheuser-Busch InBev, specializing in revenue growth through innovative campaigns and strategic planning. Achieved a 99% net promoter score while managing a $1.6 million budget, significantly enhancing customer engagement and brand visibility. Proven ability to lead teams and optimize budgets for maximum impact.
Overview
21
21
years of professional experience
Work History
Event Manager
ANHEUSER-BUSCH INBEV
Merrimack
01.2019 - Current
- Revenue Growth: Set new revenue records by executing large-scale brand campaigns for 50,000+ consumers.
- Innovation: Engineered the "Pop-Up Tour" model in Williamsburg, achieving a 99% Net Promoter Score (NPS).
- Change Management: Led a major venue transition for The Biergarten, recreating the business model while maintaining brand integrity during the shift to an event-focused venue.
- Financial Oversight: Managed a $1.6M budget for a 50+ person team, consistently exceeding engagement standards while ensuring strict financial alignment.
- Labor Relations: Collaborated with Legal and HR to negotiate union contracts and coach team members through operational shifts.
Tour Manager / Supervisor
ANHEUSER-BUSCH INBEV
Merrimack
01.2005 - 01.2019
- Growth: Doubled annual tour attendance from 50,000 to over 100,000 visitors through targeted program upgrades.
- Launched paid tour model and designed tiered VIP suites, boosting facility revenue by attracting diverse customer segments.
- Led public relations and media efforts, conducting 25+ interviews across broadcast, print, and digital platforms to enhance brand visibility.
- Expanded Facebook following to 2,000+ and achieved 4.85/5.0 rating across review sites, enhancing audience engagement and reputation.
Education
Master of Science - Organizational Leadership
Southern New Hampshire University
Manchester, NH06-2005
Bachelor of Science - Business Administration
Franklin Pierce University
Rindge, NH06-1997
Skills
- Event planning
- Vendor management
- Customer engagement
- Public relations
- Financial oversight
- Data analysis
- Performance improvement
- Strategic planning
- Tripleseat expertise
- AnyRoad experience
- Office 365
- Micros POS
- Team leadership
Additional Information - Leadership Honors
- Secretary, Board of Trustees, Humane Society for Greater Nashua
- Board Member, Friends of the Nashua Police Department Mounted Unit
- Named one of the '25 Most Extraordinary Women of Greater Nashua' by the Nashua Telegraph
- Appointed to the Governor's Council for Liquor and Tourism
Timeline
Event Manager
ANHEUSER-BUSCH INBEV
01.2019 - Current
Tour Manager / Supervisor
ANHEUSER-BUSCH INBEV
01.2005 - 01.2019
Master of Science - Organizational Leadership
Southern New Hampshire University
Bachelor of Science - Business Administration
Franklin Pierce University