Carla Hayden
Atlanta,GA
Summary
Senior Platform Product Manager with 12 years of experience owning enterprise systems across pricing, promotions, and HR platforms. Currently own Price Engine, a core discount, promotions and pricing platform supporting complex business rules, APIs, event-driven integrations, and downstream consumers across selling-clients, online, stores, and supply chain. Known for bridging business strategy and technical execution through deep partnership with engineering, strong data fluency, and disciplined delivery.
Overview
18
18
years of professional experience
Work History
Product Manager, Price Engine (Platform)
The Home Depot
Atlanta, GA
10.2022 - Current
- Own Price Engine, an enterprise pricing and promotions platform that exposes APIs and event-based integrations consumed by .com, POS (store), search, cart, and supply chain systems.
- Partner closely with engineering on API contracts, Pub/Sub events, data models, and platform guardrails to ensure scalable and reliable pricing execution.
- Translate complex pricing strategy into technical requirements, user stories, and acceptance criteria for distributed systems.
- Own backlog, roadmap, capacity planning, and cross-team dependencies across platform and consumer teams.
- Leverage BigQuery and foundational SQL to validate pricing behavior, analyze promotion impact, and support test-and-learn initiatives.
- Key Platform Initiatives
- Bulk Reimagined: Consolidated multiple bulk pricing templates into a single platform flow, reducing duplicate logic, mitigating $60M in margin exposure, and reducing markdown risk by $38M.
- Cross-Sell / Up-Sell (CSUS): Delivered preset bundle capabilities through platform templates and APIs, unlocking a $750M annual revenue opportunity.
- Delivery Pricing Optimization: Standardized pricing logic across channels, improving API consistency and increasing dotcom revenue by $25M–$50M.
- Single SKU Bulk Localization: Migrated localized pricing dependency into Price Engine, enabling $60M in targeted promotions and improving system resilience.
- Pro Paint Template: Retired legacy CMS tooling and modernized promotional execution through platform-based templates.
PMO Analyst
Senior Global Brands
07.2021 - 10.2022
- Product Owner for internal vendor bid management tools supporting Crown Bolt merchandising operations.
- Led discovery sessions to document current-state workflows, system touchpoints, and future-state designs.
- Owned Smartsheet-based PMO platform, improving intake visibility, execution tracking, and cross-team coordination.
Senior Support Analyst
Workday
07.2020 - 08.2021
- Served as senior support analyst for Workday, partnering with HR and IT to triage, analyze, and resolve complex system issues.
- Led functional and regression testing for Workday releases, ensuring downstream integrations remained stable.
- Redesigned Salesforce-based escalation workflows, improving SLA adherence and operational efficiency.
- Built deep understanding of HR system dependencies, data flows, and audit requirements.
Business Analyst
HR Systems
01.2014 - 07.2020
- Supported enterprise Workday implementation and optimization across HCM, Payroll, Time & Attendance, Talent, and Recruiting.
- Led requirements gathering, process design, QA/UAT, and change management for HR platforms.
- Developed contingent labor policy and optimized Beeline workflows, ensuring compliance and scalability.
- Partnered with Product Managers and QA teams to refine acceptance criteria and resolve defects.
Senior IT Business Analyst
Aaron’s Inc.
Atlanta, GA
01.2008 - 01.2014
- Led Taleo Recruiting and Onboarding upgrades for 1,200+ users, serving as system administrator.
- Automated background and drug screening integrations, reducing onboarding cycle time and manual effort.
Education
Master of Arts - Management & Leadership
Liberty University
Bachelor of Applied Science - Technology Management
Clayton State University
Skills
- Platform Product Management
- API & Event-Driven Systems
- Pricing & Promotion Engines
- System Integration & Data Flows
- BigQuery
- SQL
- Jira
- Jira Align
- Confluence
- Agile
- SAFe
- Backlog & Roadmap Ownership
- Capacity & Dependency Management
Personal Information
Title: Senior Platform Product Manager
Timeline
Product Manager, Price Engine (Platform)
The Home Depot
10.2022 - Current
PMO Analyst
Senior Global Brands
07.2021 - 10.2022
Senior Support Analyst
Workday
07.2020 - 08.2021
Business Analyst
HR Systems
01.2014 - 07.2020
Senior IT Business Analyst
Aaron’s Inc.
01.2008 - 01.2014
Bachelor of Applied Science - Technology Management
Clayton State University
Master of Arts - Management & Leadership
Liberty University