CARLEEN DURKIN
San Francisco,CA
Summary
Strategic commercial leader with 15+ years of experience helping organizations solve operational challenges, strengthen enterprise partnerships, and accelerate business growth through collaboration, customer success, and data-driven decision making. Throughout my career, I have partnered with executive stakeholders, distributors, and enterprise customers to improve operational performance, commercialize new products, expand brands into new markets, and deliver scalable business solutions. I am recognized for aligning cross-functional teams, simplifying complex challenges, and creating long-term value for customers and the organizations I serve. Whether supporting a national healthcare rollout, developing sustainability initiatives for higher education, or expanding a regional brand into new markets, my focus remains the same: understand the business, build alignment, execute practical solutions, and ensure long-term success.
Overview
18
18
years of professional experience
Work History
Key Account Manager
Sani Professional (PDI Inc.)
01.2023 - Current
- Lead commercial strategy across Northern California and the Pacific Northwest, partnering with enterprise customers and distributor organizations to improve operations and accelerate customer adoption while driving sustainable business growth.
- Partner with enterprise customers including Encompass Health, Levi's Stadium, T-Mobile Park, UC Berkeley, UC Merced, San Francisco State University, and Atria Senior Living to solve operational challenges and improve long-term customer success.
- Manage a $2.5 million annual territory while leading forecasting, business planning, promotional strategy, and account growth initiatives.
- Delivered 27% territory growth during Year One and 30% growth during Year Two.
- Managed strategic partnerships with 15–20 distributor organizations, enhancing support for approximately 150 distributor sales professionals.
- Commercialized over 40 product launches in collaboration with Marketing, Operations, Product Management, Supply Chain, Manufacturing, Quality, and Executive Leadership, driving market penetration.
- Present executive business reviews, strategic growth plans, and market insights to senior distributor leadership.
- Analyze Salesforce CRM, SAP, Power BI, and distributor reporting to identify whitespace opportunities and guide strategic planning.
- Developed implementation strategies, customer training programs, and adoption plans to enhance operational consistency and improve customer outcomes.
Regional Sales Manager
Acme Smoked Fish
01.2021 - 01.2023
- Led the expansion of a New York-based food manufacturer across Northern California and the Pacific Northwest, transforming a limited market presence into a recognized regional brand.
- Generated over $1 million in new business, enhancing West Coast brand visibility.
- Expanded retail and foodservice distribution by developing strategic partnerships.
- Collaborated with distributors, brokers, marketing, and operations to launch products and execute promotional campaigns successfully.
- Leveraged customer insights and sales analytics to identify expansion opportunities and accelerate growth.
District Sales Representative
Bi-Rite Foodservice
01.2013 - 01.2020
- Increased territory revenue by 25%, growing weekly sales to more than $120,000.
- Managed top-performing territory, partnering with restaurants and hospitality operators to enhance profitability and drive business performance.
- Established trusted customer relationships through consultative selling and targeted operational solutions.
- Conducted business reviews to identify opportunities for profitability, operational improvement, and customer growth.
- Conducted business reviews focused on profitability, operational improvement, and customer growth.
Sales & Manufacturing Operations
Antonelli's Inc.
01.2009 - 01.2012
- Supported the establishment of an operational framework for manufacturing, production planning, customer service, and key retail partnerships.
- Contributed innovative ideas and solutions to enhance team performance and outcomes.
- Collaborated with diverse coworkers to achieve team goals.
- Completed day-to-day duties accurately and efficiently.
Education
Bachelor of Science - Spanish Studies, Sociology
Santa Clara University
Santa Clara, CA06-2008
Skills
- Account management
- Salesforce CRM
- CRM Reporting
- Business Analytics
- Operational Analytics
- Forecasting
- Market analysis
- Data Visualization
- Microsoft Excel
- Revenue generation
- Consultative approach
- Problem resolution
- Teamwork
- Client relationship management
- Communication strategies
Community Leadership
- Chair, Saint Cecilia Christmas Boutique
- Pomeroy Center Fundraising Leader
- San Francisco Fire Department Fundraising Volunteer
- Youth Sports Coach & Mentor
Timeline
Key Account Manager
Sani Professional (PDI Inc.)
01.2023 - Current
Regional Sales Manager
Acme Smoked Fish
01.2021 - 01.2023
District Sales Representative
Bi-Rite Foodservice
01.2013 - 01.2020
Sales & Manufacturing Operations
Antonelli's Inc.
01.2009 - 01.2012
Bachelor of Science - Spanish Studies, Sociology
Santa Clara University