Carli DiMarco
Brand & Creative Strategist | Multi-Location Marketing Leader | DTC & Franchise Ops Hybrid
Lee's Summit,MO
Summary
Brand and creative leader with a decade of experience in fostering business growth across diverse organizational structures, including DTC and franchises. Skilled in building effective marketing systems and launching successful consumer products. Recognized for aligning creative initiatives with operational goals to enhance brand engagement and conversion rates.
Overview
11
11
years of professional experience
Work History
Creative Marketing Manager
Avid Armor
Kansas City, MO
01.2023 - 01.2025
- Rebranded product packaging and email creative, achieving 32% increase in direct-to-consumer conversions.
- Directed creative strategies across Amazon, Meta, Google, and owned channels, boosting engagement by 45%.
- Produced ads, landing pages, and product content, generating 27% growth in new customer acquisition.
- Implemented scalable content systems to streamline production processes by 40% and managed freelancers effectively.
Director of Marketing & Brand Design
Media Ally
Kansas City, MO
01.2021 - 01.2022
- Launched full-scale brand identities for emerging DTC brands.
- Designed email, social, and paid media assets, increasing client ROAS by 3.2x.
- Produced packaging and print designs enhancing shelf presence and customer experience.
- Managed freelancers, budgets, and timelines for multi-channel creative projects.
Customer Experience & Field Support
Lifestyle Publications
Kansas City, MO
01.2018 - 01.2021
- Achieved 18% reduction in churn by enhancing onboarding and service systems for franchisees.
- Maintained editorial and brand consistency across over 60 publishing partners.
- Developed scalable design templates and visual brand kits to support franchise operations.
Area Marketing Director
Chick-fil-A Kansas City
Kansas City, MO
01.2014 - 01.2018
- Managed $800K+ budget for 13 locations, driving regional marketing strategy and execution.
- Boosted market traffic by 26% through targeted local promotions and media initiatives.
- Trained and coached 13 store marketers, enhancing campaign quality and ensuring brand consistency.
Owner & Creative Director
Ello Juice and Smoothie Bar
Lee's Summit, MO
01.2014 - 01.2017
- Established and operated local juice brand, overseeing branding, packaging, and customer experience.
- Created in-store visuals and digital content to align with brand aesthetic.
- Drove local engagement through grassroots marketing initiatives and strategic partnerships.
- Managed vendor sourcing, financial operations, and team leadership for effective brand execution.
- Provided direction and guidance to employees.
- Led startup and creation of operational procedures and workflow planning.
Marketing Director
Chick-fil-A Lee's Summit
Lee's Summit, MO
01.2014 - 01.2016
- Generated over $1M in revenue through strategic campaign development and brand execution.
- Developed experiential marketing strategies to enhance customer loyalty and satisfaction.
- Directed community engagement initiatives and local sponsorships to strengthen brand presence.
Education
Bachelor of Science - Exercise Science and Nutrition
University of Central Missouri
Warrensburg, MO01.2013
Skills
- Brand development and visual identity
- Multi-channel campaign strategy
- Franchise marketing support
- Packaging design
- Creative direction and team leadership
- Content strategy for email, web, and social media
- Cross-functional collaboration
- Budget management and ROI optimization
- Photo, video, and motion editing
- Adobe Creative Cloud expertise
- Figma proficiency
- Klaviyo experience
- Shopify knowledge
- Meta advertising skills
- Google Analytics proficiency
Timeline
Creative Marketing Manager
Avid Armor
01.2023 - 01.2025
Director of Marketing & Brand Design
Media Ally
01.2021 - 01.2022
Customer Experience & Field Support
Lifestyle Publications
01.2018 - 01.2021
Marketing Director
Chick-fil-A Lee's Summit
01.2014 - 01.2016
Area Marketing Director
Chick-fil-A Kansas City
01.2014 - 01.2018
Owner & Creative Director
Ello Juice and Smoothie Bar
01.2014 - 01.2017
Bachelor of Science - Exercise Science and Nutrition
University of Central Missouri
Similar Profiles
Jeremy BrassardJeremy Brassard
Owner / Head Coach /Startup Founder at Armor Crossfit / Armor Warriors LLCOwner / Head Coach /Startup Founder at Armor Crossfit / Armor Warriors LLC
Miranda C. VallecilloMiranda C. Vallecillo
Tutor at AvidTutor at Avid
Manuela MorrisManuela Morris
Senior Director, Revenue Operations, global & e-commerce at AVID Technology GmbHSenior Director, Revenue Operations, global & e-commerce at AVID Technology GmbH
Christian CooperChristian Cooper
Sales Associate at Cable Dahmer Automotive GroupSales Associate at Cable Dahmer Automotive Group
Greg StilesGreg Stiles
Regional Sales Manager at Scotwood IndustriesRegional Sales Manager at Scotwood Industries