CARLIE CASCIO
Collierville,TN
Summary
A results-oriented professional with over two decades of experience in project management, marketing, and finance. Possesses a strong understanding of development and maintenance procedures applicable to both corporate and small business environments. An effective communicator, proficient in building fruitful partnerships. Focused on identifying areas for improvement and developing and implementing strategic action plans within complex business settings.
Overview
25
25
years of professional experience
1
1
Certification
Work History
Director of Finance
Security One Inc.
Memphis, TN
06.2023 - Current
- Effectively streamlined financial and operational systems by implementing automation and technology solutions.
- Manage the preparation of monthly, quarterly and annual financial statements in accordance with Generally Accepted Accounting Principles.
- Oversee accounts receivable and payable, payroll processing, investments, and banking operations.
- Provide guidance on tax planning and compliance matters.
- Foster relationships with tax, auditing, and compliance authorities.
- Prepare external audit materials and external financial reporting.
- Train staff in finance-related policies, procedures, and best practices.
- Analyze information to assess current or future financial status of firms.
- Collaborated with cross-functional teams to optimize financial operations.
Director of Administration
Signal Security
Memphis, TN
08.2022 - 06.2023
- Led the HR and financial functions of a tri-city franchise supporting a workforce of 300+ employees located in Memphis, Nashville, and Jackson.
- Managed employee benefits programs, such as health insurance, retirement plans, and vacation time.
- Streamlined accounts payable procedures for increased productivity.
- Served as general office manager, developing and maintaining company policies.
- Supported all marketing efforts for the franchise including customer and internal organizational events.
- Fostered a positive work environment through company culture initiatives.
- Successfully managed payroll processing and time-keeping systems with a focus on efficiency.
- Handled employee relations issues, including conflict resolution.
- Investigated incidents of workplace harassment or discrimination complaints.
- Oversaw recruitment process, including job postings, interviews, onboarding and training.
Freelance Marketer
Carlie Cascio Creative
Memphis, TN
08.2015 - 07.2022
- Worked as a freelance marketer for various clients including Memphis Coatings Company, LLC; Lott Land, LLC; Lott & Co., LLC: SumUp Project Cascio 2; Matthews Real Estate; The Collective Yoga Project; Collierville Yoga.
- Developed and implemented effective marketing strategies to promote products and services.
- Designed promotional materials such as brochures, flyers and signage.
- Generated leads through outreach efforts such as cold calling or email campaigns.
Director of Marketing
US Foods
Memphis, TN
05.2007 - 09.2012
- Designed and executed effective yearly marketing strategies resulting in achievement of company's annual financial objectives.
- Successfully oversaw a $7 million revenue stream and an $800,000 expense account within the marketing budget.
- Analyzed revenue and expenses from vendor marketing programs, adjusting and implementing innovative strategies to align with company objectives.
- Oversaw all aspects of digital and print communications, including the execution of email marketing campaigns for vendors and sales team.
- Developed strong professional connections with both internal and external stakeholders, ensuring the effectiveness of marketing initiatives.
- Managed the planning and coordination of sales meetings, customer events, and internal organization events.
- Played a key role as divisional lead in the integration of new corporate image and strategy.
- Planned and managed trip promotions for customers and sales team members.
- Contributed to cross-functional strategic discussions at weekly President's meetings.
- Created promotion and bonus structures for staff members within the marketing division.
Various Positions
US Foods
Memphis, TN
02.1999 - 05.2007
- Rebate Coordinator: Temporary employment tasked with moving the rebate program to a new location.
- Staff Accountant: Managed financial data and records for an organization as a Staff Accountant.
- National Sales Coordinator: Short term project to perform a contract audit.
- Event Coordinator: Managed all aspects of event planning and logistics
- Marketing and Promotions Manager: Transitioned to a managerial role, responsible for overseeing marketing and promotions.
Education
Master of Business Administration -
Belhaven College
12.2004
Bachelor of Business Administration -
Mississippi State University
12.1998
Skills
- Strategic Planning
- Forecasting and Analysis
- Compliance Monitoring
- Payroll Management
- Project Management
- Partnership Development
- Event Planning and Execution
- Systems Optimization
- Creative Direction
- Campaign Development
Certification
SumUpCascioCascioCarlie
- 200 hr Yoga Teacher Training Certification
- 300 hr Yoga Teacher Training Certification
- SmartFlow Wall Yoga Certification
- Yoga Nidra Certification
- 150 hr Advanced SmartFlow Training
Community Service
- Collierville Public Library, Yoga Teacher
- The Arc of the Mid-South, Memphis, TN, Special Needs Teaching Assistant
- Central Church, Collierville, TN, Special Needs Teaching Assistant
Timeline
Director of Finance
Security One Inc.
06.2023 - Current
Director of Administration
Signal Security
08.2022 - 06.2023
Freelance Marketer
Carlie Cascio Creative
08.2015 - 07.2022
Director of Marketing
US Foods
05.2007 - 09.2012
Various Positions
US Foods
02.1999 - 05.2007
Master of Business Administration -
Belhaven College
Bachelor of Business Administration -
Mississippi State University
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