CARLIE DAWSON

• Met deadlines, exceeding expectations and effectively created and executed partnership activation strategies for 28 partners/sponsors.
• Provided excellent communication and customer service to all partners and worked together to create meaningful assets to meet partners goals.
• Partner renewal rate bumped to 80% after the 2021-2022 season. This was a 15% increase from the previous year.
• Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
• Generated sponsorships with related and partnering entities to enhance marketing objectives.
• Continually maintained and improved company's reputation and positive image in markets served.
• Built and strengthened strategic relationships with vendors, advertising agencies, current and potential partners.
• Met deadlines, exceeding expectations and effectively created and executed partnership activation strategies.

• Created an email marketing strategy that increased our average open rate 11% over a 6 month span

• In addition to marketing responsibilities, I oversaw collegiate & professional competition programs that make the company more than $65,000 yearly

• Improved average time users spent on our website from 2.20 minutes to 4.3 minutes per session over a year long span

• Produce all content and advanced marketing collateral to drive attendance to the National Sports Forum. This includes electronic advertising put out by NSF via e- blasts, e-mail marketing, and social media as well as the production of the National Sports Forums print messaging and newsletters

• Design and maintain company website (Wordpress) with important and up-to-date information

• Produce marketing graphics that are attractive and high-quality by applying skills in Adobe Creative Cloud.

• Develop strategy to measure marketing, advertising, and communications program performance.

• Shifted strategy to produce virtual events in lieu of the Coronavirus pandemic.

• Collaborate with sales team to implement activations for corporate sponsors including Budweiser, Advent, Daktronics, & PSAV.