Summary
Overview
Work History
Education
Skills
Timeline
Generic

Valeria De Anda

San Diego,CA

Summary

Experienced retail professional with a strong background in salon operations, beauty product education, and client engagement. Managed in-salon events, trained teams on product knowledge and upselling, and built lasting relationships with clients, influencers, and brand partners. Supported retail growth through inventory management, sales tracking, and executing promotional campaigns. Fluent in English and Spanish, with deep expertise in professional haircare and beauty products.

Overview

6
6
years of professional experience

Work History

Retail Operations & Community Manager

Style Lounge Salon
02.2020 - Current
    • Collaborated with salon leadership to develop and implement strategic plans that supported business growth and operational improvements.
    • Coordinated and executed 5+ annual in-salon events, including vendor collaborations, seasonal promotions, and influencer partnerships, driving client engagement and boosting retail sales.
    • Led ongoing product knowledge and upselling training for 25+ stylists and front desk staff, aligning with brand standards to increase service and retail revenue.
    • Managed inventory across 300+ SKUs, monitored sell-through rates, and coordinated replenishment with vendors to prevent out-of-stock issues.
    • Collected and analyzed weekly sales data to identify trends, measure promotional effectiveness, and recommend new growth strategies.
    • Built and maintained strong relationships with beauty brand partners, securing exclusive training sessions, early product access, and co-branded event support.
    • Acted as a bridge between the salon and its community by managing social media channels, executing brand outreach, and cultivating relationships with clients and local influencers to promote events, services, and product launches, strengthening brand loyalty and visibility.

Sales Consultant

ITAN Sun Spray Spa
03.2019 - 02.2020
    • Delivered personalized consultations to identify clients' skincare and tanning needs, recommending products and services to achieve desired results.
    • Consistently exceeded monthly sales goals through upselling memberships, packages, and retail products.
    • Educated clients on product benefits, proper usage, and safety protocols to ensure optimal results and customer satisfaction.
    • Managed front desk operations including scheduling, payment processing, and membership account management.
    • Processed inventory shipments, monitored stock levels, and restocked merchandise to maximize sales opportunities.

Education

B.A. - Communication

San Diego State University
San Diego, CA
12.2024

A.A. - Communication

Grossmont College
El Cajon, CA
05.2022

Skills

  • Fluent in English and Spanish
  • Microsoft Office Suite (Excel, Word, PowerPoint)
  • Certified Kérastase Care Coach
  • Strong knowledge of salon operations, stylist workflows, and professional haircare products
  • Proficient in community engagement, client communication, and social listening
  • Skilled in CapCut, Canva, and social media scheduling tools
  • Experienced in retail metrics, goal tracking, and sales reporting
  • Expertise in product knowledge & brand education
  • Client Relationship Management (CRM tools, client follow-ups & loyalty programs)
  • Vendor & Brand Partnership Management
  • Event Planning & Execution
  • Data Analysis & Strategic Recommendations

Timeline

Retail Operations & Community Manager

Style Lounge Salon
02.2020 - Current

Sales Consultant

ITAN Sun Spray Spa
03.2019 - 02.2020

B.A. - Communication

San Diego State University

A.A. - Communication

Grossmont College

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