Summary
Overview
Work History
Education
Skills
Accomplishments
LANGUAGES
Timeline
TRAINING / COURSES
KEY ACHIEVEMENTS
INTERESTS
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Carlos Martins

Fort Lauderdale,FL

Summary

  • SENIOR LEVEL BUSINESS DEVELOPMENT PROFESSIONAL Global Enterprise Account Development / Infrastructure Development / Full Cycle Sales Management Award-winning, high-performance ambitious and results-driven Business Development Executive with an exceptional track record of leading critical strategic planning, client relations, and revenue development initiatives in a highly competitive technology sales environment. Strong leader with the ability to quickly build relationships, gain the trust and cooperation of key decision makers, senior level leadership and peers. Eager to integrate broad based territory development and market penetration expertise toward supporting the goals of a world-class organization by developing, managing and implementing strategic projects.
  • Understand technical applications, language and landscape; comfortable promoting IT, Cross Platform Development, Enterprise Mobility Integration, Enterprise Application Architecture, Business Intelligence and Productivity, Marketing Acceleration and Consulting Services. Cultivate meaningful internal/external alliances to strengthen position and influence cooperation. Recognize and capitalize on market trends, leverage solid knowledge of industry behavior to develop marketing plans that clearly position and reposition, develop brand awareness, align perception and create distinction among competitors

Overview

31
31
years of professional experience

Work History

Global Alliance Director

Globaltek International Inc
11.2017 - Current
  • Led business expansion of Globaltek International, securing strategic alliances and expanding presence to 16 countries across LATAM.
  • Developed and executed sales strategies for enterprise IT solutions, significantly driving revenue growth and market penetration.
  • Oversaw multi-country operations including finance, logistics, and compliance, ensuring streamlined execution and sustainable growth.
  • Launched an advanced e-commerce platform, transforming online sales and integrating real-time pricing, inventory, and multi-currency support.
  • Managed high-profile vendor and OEM partnerships to optimize procurement and enhance solution offerings.
  • Drove digital transformation initiatives by delivering cloud computing, cybersecurity, and infrastructure solutions to enterprise clients.
  • Built and scaled high-performing sales teams, fostering a culture of innovation, collaboration, and operational excellence.

Alliance Business Development Manager

Softline International
10.2016 - 11.2018
  • Boosted revenue by 15% by implementing targeted marketing strategies.
  • Expanded LATAM partner alliances, increasing regional sales by $5 million through strategic relationship management.

Senior IT Account Executive

Global Web Outsourcing
01.2012 - 01.2013
  • Led major overhaul of business development, go-to-market strategy and human capital components to deliver rapid and meaningful sales and revenue results penetrating the US Market and Latin America focused exclusively selling Datacenter Services, Cloud Solutions, IT Infrastructure Services and third-party consulting in the technology sector.
  • Create excitement, employee cohesion and improved morale, transformed internal policies and procedures and built a robust infrastructure to support aggressive global expansion strategies.
  • Leverage leading edge business development and capital market analytics technology to identify and secure new business opportunities and maintain C-Level business relationships to ultimately ensure delivery the benefits of Cloud Computing Solutions, IT Technology Solutions and Strategic Management Services.
  • Organize functions and foster key agreements and relationships with key partnerships including: MobiWork, LLC. Coresite, Terremark, Hitachi, EMC, C&A Technologies, VMware, Oracle, Red Hat, SAP, Microsoft and other key technology vendors.
  • Develop and drive marketing strategy to provide services for Colocation, Hosting Services, Desktop as a service, Data Center Managed Services, Virtualization, Information Security, Email and Collaboration, Disaster Recovery, SaaS, IaaS, Paas, CRM, ERP, Mobility Applications and Full Outsourcing.
  • Expert on solutions for Windows 7, Lawson, SharePoint, Desktop Support, Service Desk, Infrastructure/Data Center, Enterprise Applications, Microsoft Stack for Core IT staffing augmentation, Program Management, Infrastructure & Technology Management, Embedded Engineering, Deployment & Help Desk Support, Mobility & WLAN Services.

Territory Account Manager

Peak Power Services, Inc
01.2010 - 01.2011
  • Capture new business opportunities for this startup territory by establishing key relationships with clients in South Florida, Latin America and Caribbean.
  • Demonstrate exceptional technology savvy to market systems for the power conversion and storage of electrical DC power including industrial batteries and electronics.
  • Design a full range of critical power solutions for high-profile clients in the telecommunications, utilities, technology and information services sectors.
  • Collaborate with product engineers to formulate solutions to eliminate unplanned interruptions, prevent outages and decrease down-time.
  • Network Design, Planning, Optimization and Deployment of Indoors and Outdoors Distributed Antenna Systems, RF Regulatory Compliance Services, VPN Validation, Internet APN Testing.

Premier Account Executive

At&t
01.1998 - 01.2010

Led aggressive negotiation efforts to establish a high value client base across the Fortune 1000 sector; captured newbusiness opportunities with industry leaders including, Ryder Truck Rental, Florida Power and Light, JM Family Enterprises,American Express, Southern Wine and Spirits and Carnival Cruise Lines, generating over $6MM in annual revenue.

• Drove the sales engagement from the discovery stage to clearly identified business value through deploying andimplementation of the technical solution.

• Designed Enterprise level solutions through consultative methods, leveraged base of value proposition, case studies,workflow analysis, ROI, and Pilot Framework tools to capture client commitment.

• Acknowledged Subject Matter Expert in territory, demonstrating expert level solution and market knowledge.

• Formulated targeted business proposals to offer solutions to enhance customer positioning, increase productivity anddeliver positive business results.

• Aligned sales savvy to value proposition strategies to showcase profitable ROI models, and gain the interest andparticipation of the client.

Direct Sales Representative

Bellsouth Mobility
01.1997 - 01.1998

Major Accounts Representative

Frontier Communications
01.1995 - 01.1997

Education

Bachelor of Science - International Business

University Estacio de Sa
Rio de Janeiro, Brazil
01.1993

Skills

  • ITAM Solutions
  • Market Development
  • ECommerce
  • Digital Transformation
  • Global Supply Chain
  • IaaS
  • PaaS
  • Software Solutions

  • SAP
  • SharePoint
  • Leadership
  • Management
  • Cloud Solutions
  • Managed Services
  • IOT

Accomplishments

1. Market Expansion & Regional Footprint
  • Established direct operations or partnerships in multiple LATAM markets (e.g., Mexico, Colombia, Brazil, Argentina, Peru).
  • Secured distribution rights or certifications with Tier 1 vendors (e.g., Cisco, Microsoft, Fortinet, Lenovo) across regional jurisdictions.
  • Opened new logistics hubs and structured local billing to align with tax regulations and customs compliance in key countries.
2. Revenue Growth & Sales Performance
  • Achieved double-digit YoY revenue growth, exceeding LATAM benchmarks despite regional economic volatility.
  • Scaled revenue from SMB and mid-market clients by bundling services (cloud, cybersecurity, IoT) with hardware procurement.
  • Expanded recurring revenue streams via managed services and licensing renewals (e.g., Microsoft CSP, SaaS platforms).
3. Vendor & Channel Ecosystem Development
  • Negotiated and launched strategic alliances with global OEMs and local distributors, improving pricing tiers and backend rebates.
  • Built a partner enablement program that increased VAR-to-MSP conversions and white-label service delivery.
  • Secured Gold or Platinum partner statuses with key tech vendors, opening access to MDFs, joint marketing, and co-selling opportunities.
4. Team Development & Multilingual Operations
  • Built and led a multinational, multilingual sales and engineering team fluent in Spanish, Portuguese, and English.
  • Instituted a training and certification program, increasing the number of vendor-certified engineers and architects by 60% in under 12 months.
  • Reduced turnover and improved morale through career pathing and regional mentorship programs.
5. Operational Efficiency & Process Automation
  • Implemented CRM, ERP, and SLA tracking systems (Microsoft Dynamics 365 , ServiceNow) to streamline sales, procurement, and support.
  • Standardized onboarding and quoting procedures across markets, improving deal closure time by 35%.
  • Developed a centralized licensing portal to manage Microsoft 365, Fortinet, VMware, and Adobe subscriptions for 200+ clients.
6. Compliance, Risk & Legal Alignment
  • Ensured company-wide compliance with LATAM regulatory frameworks ( LGPD in Brazil, DIAN in Colombia, SAT in Mexico).
  • Designed legal & invoicing structures for tax optimization and risk reduction across 10+ jurisdictions.


7. Thought Leadership & Brand Growth
  • Led webinars and industry panels on cloud transformation, cybersecurity, and digital enablement for LATAM enterprises.
  • Published whitepapers and use-case success stories that supported brand positioning and lead generation.
  • Boosted brand visibility through LinkedIn campaigns, regional trade shows, and vendor-sponsored events.

LANGUAGES

English Advanced

Timeline

Global Alliance Director

Globaltek International Inc
11.2017 - Current

Alliance Business Development Manager

Softline International
10.2016 - 11.2018

Senior IT Account Executive

Global Web Outsourcing
01.2012 - 01.2013

Territory Account Manager

Peak Power Services, Inc
01.2010 - 01.2011

Premier Account Executive

At&t
01.1998 - 01.2010

Direct Sales Representative

Bellsouth Mobility
01.1997 - 01.1998

Major Accounts Representative

Frontier Communications
01.1995 - 01.1997

Bachelor of Science - International Business

University Estacio de Sa

TRAINING / COURSES

  • Science of Consultative Selling
  • RIM Certification Rim

KEY ACHIEVEMENTS

  • Regional Revenue Growth Increased regional revenue by 23% through strategic alliances and procurement enhancements.
  • International Market Expansion Expanded company's presence to 16 countries, solidifying market leadership in LATAM.
  • E-commerce Platform Launch Launched e-commerce platform, boosting online sales by 40% within 6 months.
  • Scalable Sales Team Building Built sales teams achieving 35% increase in collaboration and productivity.

INTERESTS

Career Interest / Passion
Carlos Martins