Dynamic Store General Manager with a proven track record at Advance Auto Parts, achieving a remarkable 9.8% sales increase. Skilled in strategic planning and vendor relations, I fostered a culture of accountability and safety, driving team engagement and exceeding merchandising standards. Passionate about delivering exceptional customer experiences and operational excellence.
Overview
38
38
years of professional experience
Work History
Store General Manager
ADVANCE AUTO PARTS
01.2021 - 01.2025
Reserved as Store General Manager to develop and build a new retailer for the West Coast Advance Auto Parts Rialto.
Successfully developed and trained a team of loyal and knowledgeable associates while promoting within to build equity.
Achieved a 9.8% professional sales increase year over year in a competitive market while building relationships and trust with local business owners proving on time commitments and sourcing fulfillment.
Developed a culture of associate safety and accountability while exceeding standards of retail merchandising plans, inventory lost sales trends and logistic excellence.
Maintained strict hazmat expectations and safe handling while creating impressions of control to limit shrink.
Awarded district GM of the year 2022 and highest increase professional sales 2023
Store Manager of Parts
AUTO PLUS – PEP BOYS
Rialto
01.2018 - 01.2021
Retained as Store Manager of Parts for the Rialto Pep Boys responsible for all aspects of successfully driving parts sales, sourcing and facility management.
I have a proven track record of exceeding sales/customer service goals and expectations for present and prior year 2020.
Surpassing results/expectations in Customer Service ratings over the district and region goals as top 4 in a local field of 15, 2020 GM% over budget by double digit increase, one of only 3 stores to achieve in a local field of 15.
Top 3 stores in sales increase comp for the 2020 year.
I have a vast practical working knowledge of automotive repair maintenance and a solid engagement with local residence of Rialto that reflects in our customer service scores and year over year customer retention loyalty.
Associate staff engagement, training and open door policy has resulted in sales growth proven and document by result metrics along with continued partnership to the service facility to continue associate knowledge and productivity.
Operations, Sales, Assistant Store Manager
SEARS HOLDINGS, INLAND EMPIRE CALIFORNIA
01.2007 - 01.2018
Initially retained as the Home Improvement Sales Manager in charge of developing a consultative sales team achieving sales results through selling skills and processes.
Promoted to Home Appliance Sales Manager, accountable for consistently achieving sales results, protection agreements, Installation and Accessories.
Managed multiple areas of responsibility including monthly sales plan, floor resets, staffing/scheduling, training and performance management.
Advanced to Operations Assistant Store Manager developing 6 years of experience in a Top 200 ranking store managing merchandise receipt flow, stockroom processes, total controllable cost vs. plan, supply purchasing and facility standards.
Accountable for results in multi-channel processes, brand standards, responsible for a point of sale support team to include 35 Direct Reports and 60 Indirect Report department leads and hourly associates.
Responsible for all office activities including associate orientation, HR compliance, document retention and all Cash Office disbursement, deposits and over short reconcile.
Video Entertainment Sales Manager
CIRCUIT CITY, SOUTHERN CALIFORNIA
01.1987 - 01.2007
Initially retained as a support associate, developing sound knowledge and skills in all areas of retail operations; promoted to customer service rep and car electronics installer.
Executed product testing/cleaning, troubleshooting, vendor returns and installations of cell phones, alarms and audio systems.
Advanced to home audio/video sales associate, DirecTV sales and installation supervisor, computer and major appliance manager and ultimately, video entertainment sales manager, responsible for direct store results.
Multiple areas of accountability included personnel administration, providing motivation to meet and exceed sales goals, implementation of corporate advertising and promotions, upgrades of operational policies and procedures, shops of competition and investigations of internal theft.
Managed shrinkage, daily cycle counts, store inventory, closing procedures, cash handling processes and control of payroll hours.
Performed home theater installation audits, making recommendations for enhanced quality of service.
Out of 650+ stores nation-wide and 13 district sites, consistently met corporate objectives in attachment sales to TVs, ranking in the top quarter of sales for warranties, peripheral products and home theater installation services.
Implemented staff recognition programs, reducing turnaround and increasing morale through creation of an upbeat atmosphere, coaching and support.
Built solid professional relationships based on mutual respect.
Cellular Sales Manager
SCHER TIRE INC.
Riverside
01.1995 - 11.1995
Company Overview: Largest Authorized Goodyear Dealer in SO CA
Retained to set up and manage LA Cellular sales, activation and service at 23 Scher Tire Stores in Southern California.
Purchased hardware and store displays, developed the sales program, ran all credit reports, activated phones and shipped them to stores for client pickup.
Largest Authorized Goodyear Dealer in SO CA
Education
Associate of Applied Science - Electronics Engineering Technology
ITT TECHNICAL INSTITUTE
Buena Park, California
Skills
Sales achievement
Inventory management
Web order fulfillment
Strategic planning
Cost and payroll management
Vendor and client relations
Loss prevention
Facility management
Microsoft Word and Excel
Auto parts sourcing
Timeline
Store General Manager
ADVANCE AUTO PARTS
01.2021 - 01.2025
Store Manager of Parts
AUTO PLUS – PEP BOYS
01.2018 - 01.2021
Operations, Sales, Assistant Store Manager
SEARS HOLDINGS, INLAND EMPIRE CALIFORNIA
01.2007 - 01.2018
Cellular Sales Manager
SCHER TIRE INC.
01.1995 - 11.1995
Video Entertainment Sales Manager
CIRCUIT CITY, SOUTHERN CALIFORNIA
01.1987 - 01.2007
Associate of Applied Science - Electronics Engineering Technology
Senior Financial Analyst at Advance Auto Parts,Inc.(Retailer Automotive Parts)Senior Financial Analyst at Advance Auto Parts,Inc.(Retailer Automotive Parts)
Parts Specialist and Parts Delivery Driver at Advance Auto Parts - Auto Part InternationalParts Specialist and Parts Delivery Driver at Advance Auto Parts - Auto Part International