Carly Edelson
Westfield,NJ
Summary
Seasoned and motivated worker with a strong entrepreneurial spirit. Skilled in building customer relationships, account management, understanding customer needs, and having excellent customer relationships. Detail-orientated team player with strong organizational skills and excellent at multi-tasking. Willing and ready to take on added responsibilities to meet team goals.
Overview
24
24
years of professional experience
Work History
Associate Producer/Independent Sales Rep
Trivue Entertainment
01.2018 - Current
- Identify and generate new business through referrals, cold calls, and existing client base
- Maintain relationships with clients to inform them of any updates, changes, new services, etc
- Developed and maintained comprehensive understanding of products, services and competitors to enhance sales presentations.
Owner
Rolling Media Group
01.2006 - 01.2017
- Founded and manage successful outdoor advertising company that specializes in truckside advertising
- Handle all features of business, including client services, sales, production, finances, accounting, managing and hiring sales reps
- Clients: Allstate Insurance, Crunch Fitness, MLSLI, Harbor Fitness Club, Nassau Community College, Suffolk, Skydive Long Island, Suffolk County National Bank
- Organized and attended trade shows and special events to showcase products, network with other businesses and attract new customers.
- Used knowledge of market trends to create value-added solutions resulting in significant increase in revenues.
Assistant Advertising Services Manager
American Express Publishing, Leisure
05.2004 - 05.2006
- Manage the entirety of American Express Publishing’s Advertising Database
- Responsible for garnering and communicating corporate advertising sales revenue to senior management and accounting department
- Manage the monthly closing and billing of Travel & Leisure Publication in conjunction with ad director and sales team
- Provide sales force with necessary historical data to influence potential clients
- Book all advertising pages and revenue for Travel & Leisure publication
- Inform production department of revisions made to monthly issues
- Supervise and manage daily activities of advertising services coordinator
Print Strategic Services Planner
Universal McCann
07.2003 - 05.2004
- Print Agency Of Record (AOR) for Nestle Companies and Sony Electronics, responsible for all print related activities including negotiations and positioning
- Recommended publications for products and brands to clients and media planning agencies
- Created and managed media plans (print, outdoor, and internet) for Cartier (Richemont)
- Responsible for supervision of Assistant Media Planners
Marketing Associate
Rockstar Games of Take Two Interactive
04.2002 - 06.2003
- Supervisor for overall budgeting and planning for over 25 video games
- Solely responsible for all media activity for Rockstar Games including booking television, print, outdoor, college, direct mail programs, online, and radio plans
- Supervisor for the Advertising Account Executive (KD&E Advertising) with negotiations for all media activity
- Create marketing brochures and media reports for sales department
- Management of deadlines for production and creative delivery
Media Planner
MediaCom
12.1999 - 04.2002
- Oversaw media budgets on brands such as United States Postal Service, Diageo, Staples, and Dairy Queen International
- Created, executed, and maintained media plans using print, television, radio, and outdoor advertising
- Determined and implemented marketing objectives; advised clients on media strategies
- Responsible for execution of all merchandising programs for brands
- Consulted with corporate clients on market segment and demographics research analysis
Education
Certificate in Fundamentals of Digital Marketing, Social Media, and e-Commerce -
University of Pennsylvania
Philadelphia, PA05.2022
Bachelor of Arts - Studio Arts, Small Business Management
University of Vermont
05.1999
Skills
- MS Excel, MS Word, MS Powerpoint, Manas, Ad$pender, Salesforce, MRI, Microsoft Access, Quickbooks, Zoom,
Timeline
Associate Producer/Independent Sales Rep
Trivue Entertainment
01.2018 - Current
Owner
Rolling Media Group
01.2006 - 01.2017
Assistant Advertising Services Manager
American Express Publishing, Leisure
05.2004 - 05.2006
Print Strategic Services Planner
Universal McCann
07.2003 - 05.2004
Marketing Associate
Rockstar Games of Take Two Interactive
04.2002 - 06.2003
Media Planner
MediaCom
12.1999 - 04.2002
Certificate in Fundamentals of Digital Marketing, Social Media, and e-Commerce -
University of Pennsylvania
Bachelor of Arts - Studio Arts, Small Business Management
University of Vermont
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