Summary
Overview
Work History
Education
Skills
Certification
Interests
Timeline
Hi, I’m

Carly Vandal

Brand Manager
Angwin,CA
Carly Vandal

Summary

Highly motivated Brand Manager with a passion for wine and spirits, and creating iconic moments to remember. Results driven leader with demonstrated planning, organizational, and creative problem solving abilities focused on marketing, sales and hospitality. Reliable and hardworking with enthusiasm for Napa Valley's history, winemaking, spirits, and craft cocktails, and the friends and good memories that are created around them.


Overview

15
years of professional experience
5
years of post-secondary education
1
Certificate

Work History

Mumm Napa
Rutherford, CA

Hospitality Supervisor - Employee Experience
09.2022 - Current

Job overview

  • Manage Tasting Room a few days a week, planning ahead to align reservation load with staffing, creating optimal area coverage, and coaching staff to ensure daily sales goals are met.
  • Onboard new employees, including scheduling and tracking trainings, create first week's schedule, and am a primary contact for new hires.
  • Lead pre-shift meetings and tastings to keep staff knowledgeable about current wines.
  • Participate in weekly leadership meetings to improve operations, prepare for implementing new policies/procedures/upcoming events, and focus on employee and guest experience.
  • Host Mumm Napa clientele, including VIP guests and large groups, providing superb guest experience and regularly selling $300 - $350 per hour.

ABOVE Farms
McKinleyville, CA

Brand Manager & Sales
08.2018 - 08.2022

Job overview

  • Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications.
  • Oversaw preparation of marketing copy, images, videos, and other collateral.
  • Oversaw product planning and demand management on monthly basis in order to maintain adequate product levels.
  • Compiled product and customer data to generate informed profit projections.
  • Consistently serviced accounts to maintain active contacts and continuously promote products.
  • Assisted with all areas of small business management especially, product tracking, financial metrics, paying and creating invoices.

Six Rivers Brewery
McKinleyville, CA

Bar Manager
06.2008 - 09.2017

Job overview

  • Created seasonal specialty drink / cocktail menus and lead staff training surrounding new menu items.
  • Increased profits with enhanced inventory oversight and strategic pricing adjustments.
  • Regularly executed complete set up, service, and break down of offsite bars servicing 350+ guests.
  • Strategized plans to increase bar revenue through innovative promotional concepts, specialty drinks and customer-focused events.
  • Coordinated events for Club customers.
  • Maintained high standards of customer service while working in exceptionally fast paced environment.
  • Handled $5,000+ cash on daily basis, which built trustworthiness and loyalty with owners.
  • Strategically booked talent, negotiated contracts, and worked within monthly budget to maximize profits.

Robert Goodman Wines
Arcata, CA

Tasting Room Associate
04.2010 - 11.2012

Job overview

  • Provided informed wine suggestions to tasting room guests.
  • Walked guests through traditional tasting experience using industry applicable vocabulary.
  • Maintained knowledge of local area and provided guests with verified restaurant, hotel, and activity recommendations.
  • Expanded knowledge of wine making and cellar operations while assisting during crush and bottling.

Education

Cal Poly Humboldt
Arcata, CA

Bachelor of Science from Business Administration - Marketing Emphasis
01.2006 - 05.2010

University Overview

Graduated Magna Cum Laude

University of Virginia
Charlottesville, VA

Semester At Sea from Study Abroad Program
01.2008 - 06.2008

University Overview

Circumnavigated the globe while completing classes. 12 countries on 4 continents.

Skills

    Articulate verbal and written communicator

undefined

Certification

WSET Level 2 Award in Wines

Interests

Travel - 29 countries visited

Foodie - love to cook, eat & drink

Gardening

Timeline

Hospitality Supervisor - Employee Experience

Mumm Napa
09.2022 - Current

Brand Manager & Sales

ABOVE Farms
08.2018 - 08.2022

Tasting Room Associate

Robert Goodman Wines
04.2010 - 11.2012

Bar Manager

Six Rivers Brewery
06.2008 - 09.2017

University of Virginia

Semester At Sea from Study Abroad Program
01.2008 - 06.2008

Cal Poly Humboldt

Bachelor of Science from Business Administration - Marketing Emphasis
01.2006 - 05.2010
Carly VandalBrand Manager