Carly Sirota
New York
Summary
Results-driven General Manager with proven expertise in driving sales performance and exceeding revenue targets. Skilled in KPI tracking, client relationship building, and event execution. Ready to deliver impactful strategies for enhanced business performance.
Overview
9
9
years of professional experience
Work History
General Manager
Alice and Olivia
New York
08.2021 - Current
- Led daily store operations, ensuring exceptional customer experience and brand consistency.
- Drove sales performance, consistently achieving and exceeding revenue targets.
- Managed, trained, and developed a team of 12 sales associates/managers to meet KPIs.
- Built and maintained strong client relationships, driving repeat business and loyalty.
- Analyzed sales data and implemented strategies to increase conversion and average sales value.
- Partnered with the visual merchandising team.
- Planned and executed in-store marketing events/activations to drive traffic, client engagement, and sales.
- Partnered with marketing teams on brand initiatives and promotional strategies.
- Led onboarding and development programs for new hires across multiple locations.
- Traveled to the UK and LA to support new store openings and train teams on brand standards, sales techniques, and client experience.
Department Manager
Lester's NYC
New York
09.2019 - 08.2021
- Led departmental operations to enhance workflow efficiency and productivity.
- Mentored team members, fostering professional development and skill enhancement.
- Developed and implemented strategies to optimize inventory management processes.
- Managed all social media platforms, creating and executing content strategies to drive brand awareness and client engagement.
- Planned and directed photoshoots for social media, including sourcing models, hiring photographers, and styling outfits to align with brand identity.
Intern
Maggy London
New York, NY
06.2017 - 08.2017
- Assisted in developing seasonal collections through research and trend analysis.
- Coordinated with design team to ensure alignment on project timelines and deliverables.
- Managed inventory updates and maintained organization of product samples for presentations.
- Supported marketing initiatives by creating content for social media platforms and newsletters.
Education
Associate of Science - Fashion Merchandise
LIM
New York05-2020
Skills
- Sales and Revenue Growth
- Team Leadership & Development
- Clienteling & Relationship Building
- Visual Merchandising
- Inventory Management
- KPI Tracking & Analysis
- Social Media Management & Content Strategy
- Event Planning & Execution
- Brand Marketing & Promotions
- Cross-Functional Team Collaboration
Timeline
General Manager
Alice and Olivia
08.2021 - Current
Department Manager
Lester's NYC
09.2019 - 08.2021
Intern
Maggy London
06.2017 - 08.2017
Associate of Science - Fashion Merchandise
LIM