Summary
Overview
Work History
Education
Timeline
Generic

Carly Zipp Garbis

Summary

Global marketing executive with experience building iconic brands, scaling large international teams, and driving brand-led revenue growth across technology, media, and advertising.

Overview

20
20
years of professional experience

Work History

Global Director of Brand Marketing, Amazon Ads

Amazon
New York, NY
08.2022 - Current
  • Own global Amazon Ads brand strategy, positioning, and growth across all markets.
  • Lead 150+ marketers globally across brand, regional marketing, events, content, and live sports.
  • Drive enterprise brand transformation aligning product, performance, and storytelling for CMOs and agencies.
  • Oversee global moments and platforms including Cannes Lions, CES, Amazon Upfronts, and the Super Bowl.
  • Partner with Sales and Product to drive advertiser adoption and revenue.
  • Manage $100M+ global budget; set brand measurement tied to commercial impact.
  • Senior spokesperson and industry leader; Variety Power of Women (2024), Adweek 50 (2023).

Global Head of B2B Marketing & Communications

TikTok
New York, NY
06.2020 - 08.2022
  • Founding leader of Global B2B Marketing across 50+ countries.
  • Led 50+ marketers across brand safety, events, content, communications, and transcreation.
  • Owned $75M budget with accountability for growth, trust, and revenue impact.
  • Built TikTok’s first global business platforms and campaigns, generating 1B+ earned impressions.
  • Global spokesperson; Board Member, International Advertising Association.

VP Comms, Brand Safety, Sponsorship & Events

OUTFRONT Media
New York, NY
05.2014 - 06.2020
  • Led corporate communications, crisis response, brand safety, and national events post-IPO.
  • Company spokesperson across major industry platforms.
  • Oversaw brand safety across 500,000+ media locations.
  • Built partnerships with Nike, Spotify, Amazon, Anheuser-Busch, Snapchat, and others.

Director, Public Relations & Events

XO Group (The Knot Worldwide)
New York, NY
03.2012 - 04.2014
  • Led communications for The Knot, The Bump, and The Nest; reported to CEO.
  • Drove brand extensions across digital, TV, film, publishing, e-commerce, and live events.
  • Oversaw corporate communications and investor relations support.

Senior Event Publicist

Viacom (BET Networks)
New York, NY
05.2010 - 03.2012
  • Led red carpet, talent, press, and sponsorship strategy across 40+ broadcasts.
  • Built brand partnerships with Lexus, McDonald’s, Nike, and others.

Publicist

Time, Inc.
New York, NY
06.2006 - 05.2010
  • Led communications for TIME, PEOPLE, Sports Illustrated, InStyle, and Real Simple.
  • On-air spokesperson and lead for major cultural events and brand extensions.

Junior Publicist

Time Inc. Lifestyle Group
New York, NY
06.2006 - 04.2010
  • Junior Publicist mentored under SVP, Communications focused on press releases, internal communications, and clip reports for Health, Real Simple, InStyle, Essence, Parenting and Baby Talk, and MyRecipes.com
  • Coordinated press outreach for events such as Essence Music Festival, Essence Women Who Are Shaping The World Leadership Summit, Essence Book Clubs, Coca Cola Celebrates Black Music Month, Inside In Style, In Style Accessoirée and Time Inc. Access to Influence. Red carpet liaison and on-site PR at events
  • Selected as on-air representative for Real Simple across broadcast television with weekly segments on The Today Show and an early Youtube channel

Education

Bachelor of Arts - Communications, English and History

Vanderbilt University, School of Arts And Sciences
Nashville, TN
2006

Timeline

Global Director of Brand Marketing, Amazon Ads

Amazon
08.2022 - Current

Global Head of B2B Marketing & Communications

TikTok
06.2020 - 08.2022

VP Comms, Brand Safety, Sponsorship & Events

OUTFRONT Media
05.2014 - 06.2020

Director, Public Relations & Events

XO Group (The Knot Worldwide)
03.2012 - 04.2014

Senior Event Publicist

Viacom (BET Networks)
05.2010 - 03.2012

Publicist

Time, Inc.
06.2006 - 05.2010

Junior Publicist

Time Inc. Lifestyle Group
06.2006 - 04.2010

Bachelor of Arts - Communications, English and History

Vanderbilt University, School of Arts And Sciences

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Carly Zipp Garbis