Summary
Overview
Work History
Education
Skills
Websites
Affiliations
Additional Information
Languages
Timeline
Generic

Carmela Monica Coles

Merced,CA

Summary

To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills.

Overview

5
5
years of professional experience

Work History

C0-Founder, Global Marketing Director,

Katch 22 Digital LLC
01.2019 - Current
  • Established a successful business by identifying market needs and developing innovative solutions.
  • Attracted top talent for the company, fostering a collaborative and high-performance work environment.
  • Led the strategic planning process to define business goals and ensure alignment across all departments.
  • Implemented efficient operational processes to optimize productivity and resource allocation.
  • Expanded the company''s geographical reach, opening new markets and increasing profitability.
  • Built a positive organizational culture that fostered creativity, innovation, and employee engagement.
  • Delivered exceptional customer service by addressing client concerns promptly and effectively resolving issues.
  • Identified business development challenges and customer concerns for proactive resolution.
  • Defined company roles and responsibilities to establish and enhance processes.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.

Videographer

Katch 22 Digital LLC
01.2019 - Current
  • Enhanced video production quality by utilizing advanced editing techniques and software.
  • Streamlined workflow for faster project turnaround times by implementing efficient organizational systems.
  • Collaborated with clients to develop creative concepts and deliver engaging video content tailored to their unique needs.
  • Increased client satisfaction with professional communication and timely delivery of projects.
  • Managed all aspects of pre-production, including location scouting, script development, and budgeting for optimal results.
  • Filmed live events and promotional videos, capturing memorable moments for a wide array of clientele.
  • Improved overall brand image through consistent attention to detail in all aspects of video production.
  • Delivered polished videos on time by efficiently managing post-production tasks such as color grading, sound mixing, and visual effects creation.
  • Operated video cameras in various environments, adjusting settings appropriately for outdoor and studio.
  • Used [Software] to edit footage into correct order and add effects.
  • Produced videos according to client specifications, including desired length, style and pace.

Education

PsyD - Clinical Psychology

California Southern University
Irvine, CA
12.2024

Ph.D. - Psychology

Capella University
Minneapolis, MN
03.2022

Master of Science - Counseling Psychology

Capella University
Minneapolis, MN
12.2015

Bachelor of Science - Psychology

University of Phoenix
Tempe, AZ
05.2010

Associate of Science - Surgical Technologist

Miller Motte College
Cary, NC
07.2007

Skills

  • Board Collaboration
  • Customer Acquisition
  • Staff Management
  • Operations Management
  • Marketing
  • Strategic Planning
  • Financial Management
  • Consulting
  • Recruitment and Hiring
  • Partnership Building
  • Talent Acquisition
  • Strategic Vision
  • Team Leadership
  • Entrepreneurial and Innovative
  • Goal Setting
  • Business Planning
  • Networking Abilities
  • Emotional Intelligence
  • Active Listening
  • Marketing Strategy
  • Effective Communication
  • Adaptability
  • Brand Development
  • Content Creation
  • Digital Marketing
  • Critical Thinking
  • Decision Making
  • Team Building
  • Ethics and Integrity
  • Social Media Management
  • Conflict Resolution
  • Time Management
  • Strategic Thinking
  • Customer Focus
  • Product Development
  • Problem Solving
  • Public Speaking
  • Data Analysis
  • Marketing and Advertising
  • Brand Management

Affiliations

  • APA American Psychological Association member
  • ProQuest Published a Qualitative Study

Additional Information

When it comes to evaluating buyers' journey, my psychological strategies involve understanding the needs and thought processes of potential customers. By analyzing their behavior, preferences, and decision-making patterns, I can tailor my approach to cater to their specific needs and increase the chances of conversion. Furthermore, integrating AI into human interaction allows for a more efficient and personalized experience for buyers. AI technology can analyze vast amounts of data in real-time, providing valuable insights into customer behavior and allowing for targeted marketing efforts. In addition to this, my creativity enables me to think outside the box and come up with unique ways to engage with customers, making their buying journey more memorable and enjoyable. Finally, effective data analysis is crucial in understanding buyer trends and identifying areas of improvement in the sales process. This allows for continuous refinement of strategies and ultimately leads to better conversions and customer satisfaction. Overall, my combination of psychological strategies, AI integration, creativity, and data analysis allows for a comprehensive evaluation of buyers' journey that results in successful outcomes.

As a psychologist, I understand the complexities of human behavior and how it can impact technology businesses. First and foremost, having a deep understanding of consumer psychology can be critical for market research and product development. By studying consumer beliefs, attitudes, and behaviors, technology businesses can create products that meet the needs and wants of their target audience. Additionally, psychology also plays a role in user experience design. By incorporating principles such as cognitive load theory and user-centered design, technology businesses can create intuitive and efficient interfaces that enhance user satisfaction and engagement. Furthermore, understanding employee psychology is crucial for creating a productive and positive work environment within technology companies. This includes effective communication strategies, motivation techniques, and conflict resolution skills to maintain a healthy workplace culture. In summary, applying psychological principles in technology businesses not only contributes to their success but also ensures ethical practices while considering the well-being of both consumers and employees.

Languages

Spanish
Professional Working
Italian
Native or Bilingual

Timeline

C0-Founder, Global Marketing Director,

Katch 22 Digital LLC
01.2019 - Current

Videographer

Katch 22 Digital LLC
01.2019 - Current

PsyD - Clinical Psychology

California Southern University

Ph.D. - Psychology

Capella University

Master of Science - Counseling Psychology

Capella University

Bachelor of Science - Psychology

University of Phoenix

Associate of Science - Surgical Technologist

Miller Motte College
Carmela Monica Coles