Carmen Jenkins
Integrated Communications Professional
Lake Mary,FL
Summary
Creative and detail-oriented communications professional with a diverse background in editorial writing, digital content creation, marketing, and community engagement. Experienced in developing and managing content across social media, email, web, and print, as well as coordinating events and collaborating with cross-functional teams to bring initiatives to life. Skilled in storytelling through both written and visual media, with a strong ability to translate ideas, experiences, and organizational goals into engaging, audience-centered content that informs and inspires.
Overview
2027
2027
years of professional experience
4
4
years of post-secondary education
4
4
Certifications
Work History
Creative Content Strategist & Photographer
Self-employeed
Lake Mary, FL
05.2024 - Current
- Create and manage editorial and digital content across multiple platforms, including social media, websites, email newsletters, and print materials.
- Write, edit, and produce engaging, story-driven content that highlights client brands, events, and community-focused initiatives.
- Develop and execute social media strategies, including content calendars, caption writing, and visual storytelling to increase engagement and audience connection.
- Capture and edit professional photography and visual assets to support digital campaigns, brand storytelling, and promotional materials.
- Design and produce email newsletters and marketing campaigns, crafting compelling messaging that drives audience engagement and retention.
- Build and maintain client websites, including writing and refining web copy for clarity, tone, and user experience.
- Collaborate closely with clients to shape brand voice, messaging, and storytelling approach across all communication channels.
- Create print and digital collateral, including brochures, flyers, and branded materials, ensuring consistency across platforms.
- Manage multiple projects simultaneously while meeting deadlines and maintaining high-quality creative output.
Events Center Assistant Manager
City of Lake Mary
Lake Mary, FL
9 2022 - 05.2024
- Coordinating events and acting as liaison between clients and the Events Center.
- Creating, updating, and maintaining client profiles in RecTrac (recreation program management suite) to ensure all personal and event-related information on file is accurate.
- Answering phone calls and emails regarding Events Center inquiries.
- Providing tours of the Center on a daily basis.
- Checking facility, employee work and service levels to maintain compliance with company and industry standards.
- Processing daily deposits to ensure all transactions are accounted for and communicating any discrepancies to our finance department.
- Producing a monthly Revenue and Cancellation Report each month to discover any financial inconsistencies while assessing and verifying billing invoices and refunds.
- Tracking trends in the industry to suggest and implement strategies to enhance client experience.
- Continuing to foster the relationships with each of our catering partners and ensuring monthly fees are collected and processed in a timely manner.
- Training new employees on proper protocols and customer service standards.
- Creating social media posts across platforms to highlight past events and showcase Events Center offerings.
- Encouraging and tracking Events Center reviews and communicating feedback to staff.
Business Engagement Coordinator
City Of Lake Mary
Lake Mary, FL
05.2022 - 09.2022
- Built and maintained relationships with local community organizations and businesses.
- Handled all social media across various platforms for the City of Lake Mary.
- Attended and photographed local events throughout the city including markets, festivals, grand openings, and more.
- Attended and photographed internal city events such as promotional ceremonies for police and fire departments, employee recognition events, and commission meetings.
- Developed social media campaigns to highlight upcoming events within the city.
- Monitored social media platforms and directed resident questions/comments to the appropriate entity (fire department, police department, public works, etc.).
- Met with Seminole County Communicators in media and marketing to build relationships and promote events taking place across the county.
- Oversaw and trained community relations specialists within all city departments on social media best practices.
- Established and led the city's first Communications Committee.
- Acted as Deputy PIO in the Lake Mary Emergency Operations Center during Hurricane Ian and utilized social media to communicate with residents while working in tandem with LMPD and LMFD.
Recreation Assistant
City Of Lake Mary
Lake Mary, FL
01.2022 - 05.2022
- Opened, closed and secured facilities at appropriate times to accommodate scheduled activities.
- Responded to public inquiries to provide information about programs and facilities.
- Maintained order among participants and spectators.
- Collaborated with staff to create recreation offerings and facilitated communication about new programs to generate involvement.
- Performed clerical, accounting and bookkeeping duties to process participation fees and reconcile cash receipts daily.
- Performed light custodial duties to provide clean and inviting facilities.
- Inspected all facilities to maintain safety standards.
- Developed relationships with community organizations to promote recreational activities.
- Trained staff members on conducting events and following safety procedures.
Market Center Executive Administrator
Keller Williams Tampa Properties
Tampa, FL
02.2021 - 11.2021
- Receptionist duties including transferring calls to requested agent or staff member, welcoming visitors to the office, and keeping a tidy reception area.
- On-boarded new agents into Keller Williams database and digital systems.
- Oversaw office security systems.
- Office management and upkeep.
- Distribution of mail and packages.
- Communicated with building management and vendors regarding office cleanliness, safety, and accessibility.
- Created social media posts (birthday announcements, capper congratulations, office events, etc.) and email campaigns.
- Provided technical support to agents and instructors.
- Oversaw agent retention activities.
- Created monthly agent Floor Duty calendar and monitoring Mentor on Demand hotline.
- Tracked every agent’s training progress and reporting numbers each month.
Social Media Marketing Specialist
Dolomites Consulting Group
Tampa, FL
04.2019 - 01.2021
- Developed and managed client social media pages to promote business.
- Produced monthly reports outlining progress against KPI objectives and reported key metrics from digital campaigns.
- Performed in-depth competitor reviews and social media audits for clients.
- Created branded Social Media Best Practices guide for clients and interns to reference.
- Assisted in the brand-building/rebranding of client businesses, including, but not limited to, website copy editing, logo design, color scheme selection, etc.
- Created email campaigns on Mailchimp and Klaviyo.
- Wrote relevant blogs for DCG and client websites.
- Developed paid client ads.
- Created and implemented content strategies for digital media, including graphic design, content scheduling, engagement, and copy writing across multiple social media platforms.
- Studied demographic data and developed customer avatars for clients.
- Carried out photoshoots from headshots to product photography and edited images within Adobe Photoshop and Lightroom.
- Responded to inquiries and engaged with followers to build community and support customer engagement.
- Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
- Captured video content at client events and edited footage in Adobe Premiere Pro and Final Cut Pro X.
Director of First Impressions
Keller Williams Tampa Properties
Tampa, FL
10.2018 - 04.2019
- Planned and booked travel accommodations for staff, including agendas and transportation, ordering or requisition and supply stocking or re-stocking.
- Planned and booked travel accommodations for staff, including agendas and transportation.
- Answered all in-coming calls to over 200 Keller Williams agents and any requests for information regarding properties on MLS platform.
- Created and scheduled posts on Keller Williams Tampa Properties social media.
- Created email campaigns within Mailchimp to send weekly updates and class schedule to all KW agents.
- Routine cleaning and organization of all conference rooms, classrooms, and public spaces within the office.
- Distribution of commission checks to agents
- On/off-boarding every KWTP agent.
Operations Assistant
Florida State University
Tallahassee, FL
02.2018 - 07.2018
- Proctored exams in the testing center.
- Checked students in/out of the exam room.
Organized the mail room weekly, including restocking, cleaning, package distribution, etc. - Assisted with day-to-day operations of facility, including scheduling and customer service.
- Front desk receptionist to field incoming calls regarding Florida State University testing center and scheduling issues.
- Performed scantron scanning for instructors and produced reports containing data collected during scanning process.
- Gathered, organized, and modeled data to provide insight to professors regarding the overall quality of their exams.
- Created Front Desk Process Manual detailing procedures, phone etiquette, important phone numbers, etc.
Education
Bachelor of Arts - Creative Writing
Florida State University
Tallahassee, FL 08.2013 - 05.2017
Skills
Editorial Writing & Storytelling
Content Creation & Strategy
Social Media Management
Email Marketing & Newsletter Development
Website Content & Copywriting
Photography & Visual Storytelling
Adobe Creative Suite (Photoshop, Lightroom, InDesign)
Video Editing (Final Cut Pro)
Brand Development & Messaging
Audience Engagement & Analytics
Strategic Communications Planning
Cross-Functional Collaboration
Data Analysis & Performance Reporting
Staff Leadership & Training
Certification
Post-Crisis Leadership Certificate from USF
Timeline
Creative Content Strategist & Photographer
Self-employeed
05.2024 - Current
CPR/First Aid Certified
05-2023
Business Engagement Coordinator
City Of Lake Mary
05.2022 - 09.2022
Recreation Assistant
City Of Lake Mary
01.2022 - 05.2022
Market Center Executive Administrator
Keller Williams Tampa Properties
02.2021 - 11.2021
Post-Crisis Leadership Certificate from USF
01-2021
Crisis Text Line Volunteer
06-2020
Certified Guardian Ad Litem Volunteer, Hillsborough County
05-2020
Social Media Marketing Specialist
Dolomites Consulting Group
04.2019 - 01.2021
Director of First Impressions
Keller Williams Tampa Properties
10.2018 - 04.2019
Operations Assistant
Florida State University
02.2018 - 07.2018
Bachelor of Arts - Creative Writing
Florida State University
08.2013 - 05.2017
Events Center Assistant Manager
City of Lake Mary
9 2022 - 05.2024