Carol Deresa
Brentwood,CA
Summary
Creative and data-driven candidate with extensive knowledge of marketing strategies and media research. Passionate about driving brand awareness and product performance. Skilled at tracking marketing trends and interpreting results to develop innovative new procedures.
Overview
6
6
years of professional experience
Work History
Marketing Coordinator
Caret Health
11.2023 - 06.2024
- Boosted brand awareness with target customer demographics with social, print, and email campaigns.
- Tracked and reported on marketing campaign responses.
- Answered general marketing department inquiries by email, phone, and mail.
- Managed business customer service, responding to requests and concerns promptly.
- Generated reports to support development and implementation of marketing plans.
- Created and distributed surveys for data collection and analysis.
Marketing Consultant
Somos Tech Nonprofit
05.2023 - 10.2023
- Consulted with management team on marketing objectives and plans
- Assisted in designing visually appealing marketing materials such as brochures, presentations, or infographics
- Participated in industry events, conferences, and webinars to stay informed about best practices
- Developed content strategies to engage and grow online communities
Marketing Associate
Copper Cane Wines & Provisions
01.2021 - 02.2023
- Managed social media accounts across multiple platforms
- Managed social media accounts by creating content, monitoring engagement, and responding to comments and messages
- Assisted in planning and executing trade shows, conferences, and networking events
- Developed marketing strategies for product launches and promotional campaigns
- Handled influencer outreach efforts to secure partnerships that increase brand awareness
- Participated in brainstorming sessions to generate new ideas for marketing initiatives
- Tracked KPIs across various channels email, social media using analytics tools like Google Analytics
Marketing Manager
Mangiare SF
01.2018 - 01.2020
- Analyzed past and present trends to devise recommendations for future strategies
- Expanded social media reach using influencer partnerships on various platforms
- Utilized search engine optimization SEO techniques to drive organic traffic to company websites
- Created engaging content for various marketing channels, including social media, email, and print materials
- Developed and implemented marketing strategies to achieve business goals
- Incorporated interesting and informative content, resulting in increased shares and followers
- Scheduled posts using social media management tools for optimal timing
Education
Bachelor of Arts (B.A.) - Theology
Trinity Christian College
Hartford, CT01.2020
MBA - Marketing
UC Berkeley Haas
Berkeley, Ca01.2020
Skills
- Campaign Development
- SEO Strategies
- Brand Messaging
- Project Management
- Content Development
- Brand Promotion
- Photography and Videography
- Photo and Video Editing
- Influencer Collaboration
- Social Media Strategy
- Email Marketing
- Branding
- SEO
- Social media oversight
- Social media strategy
- Data analysis
- Product sales
- Customer retention
Timeline
Marketing Coordinator
Caret Health
11.2023 - 06.2024
Marketing Consultant
Somos Tech Nonprofit
05.2023 - 10.2023
Marketing Associate
Copper Cane Wines & Provisions
01.2021 - 02.2023
Marketing Manager
Mangiare SF
01.2018 - 01.2020
MBA - Marketing
UC Berkeley Haas
Bachelor of Arts (B.A.) - Theology
Trinity Christian College
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