Summary
Overview
Work History
Education
Skills
Timeline
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Carol Nettles

Alpharetta

Summary

Strategic sales professional with extensive sales and business development experience in the consumer and business-to-business marketing industries. History of achieving sales performance goals, strategic partnership development, account acquisition and business expansion resulting in substantial growth and profitability. Excellent communicator with proven ability to listen to customer needs, devise solutions to meet business objectives, and build customer's trust.

Overview

2026
2026
years of professional experience

Work History

Advertising Sales Manager

AdBoom Advertising, Inc.
2019 - Current
  • Business lead for advertising sales agency representing international account base of publishers and associations in print, digital, and event marketing. $5.5 million in total annual sales.
  • Work as an extension to client's marketing department, responsible for meeting year-over-year advertising sales performance goals through new advertiser acquisition, expansion, and retention. Consistently exceeded targets by 10-15% through proactive growth strategies.
  • Key role in RFP process and expansion of agency's account porfolio. Secured new business revenue streams from untapped industries leading to long term growth and profitability. Efforts have resulted in $3 million in new revenue sales.
  • Strategically plan and implement advertiser specific campaigns using a combination of print and digital media designed to meet advertiser's objectives and maximize campaign performance.

Business Development Manager - Consumer Promotions

Inmar, Inc.
2017 - 2018
  • Cultivated new business partnerships for consumer-packaged good manufacturers and delivered consumer promotion solutions, including coupon processing and clearinghouse services, digital load-to-card coupons (retailer loyalty programs), rebate management, influencer marketing and shopper behavior data and analytics.
  • Exceeded $1 million in sales and grew market share through persistent prospecting, account acquisition, client interaction, capitalizing on benefits, consumer data, competitive intelligence innovative strategies, and pricing.
  • Surpassed digital sales quota by 35% by uncovering cross-sell opportunities.
  • Managed high profile load-to-card promotion strategies and performed post campaign performance metrics to determine effectiveness.

National Sales Account Executive

Valassis Communications Inc.
1997 - 2016
  • Accountable for new business acquisition and sales growth within assigned regional and national accounts. Utilized proprietary targeting and consumer data to develop and execute integrated media campaigns within delivery portfolio: direct mail, newspaper, cooperative advertising formats and digital.
  • Earned Distinguished Sales Performance Award and company's Top Honor for Sales and Quota Attainment - President's Club.
  • Exceeded sales goals by 20% year over year, resulting in annual revenue growth of $5 million.
  • Acquired $325,000 in sales; surpassed new business quota by 116% and recognized as Top Achiever leading the Sourtheast region in new business growth.
  • Lead and managed multi-executive team representing $5 million in combined annual sales.
  • Grew sales by 294% by continuing to build relationships within leading restaurant chain leading to $1 million growth.

Education

BBA - Marketing

Kennesaw State University
Kennesaw, GA

Skills

  • Solutions Based Consultative Selling
  • Results Oriented
  • Relationship Building
  • Print and Digital Media Expertise
  • Data and Analytics
  • Creative Problem Solving
  • Leadership
  • Marketing Sponsorships
  • Contract Negotiations
  • International Sales
  • Email Marketing
  • Salesforcecom

Timeline

Advertising Sales Manager

AdBoom Advertising, Inc.
2019 - Current

Business Development Manager - Consumer Promotions

Inmar, Inc.
2017 - 2018

National Sales Account Executive

Valassis Communications Inc.
1997 - 2016

BBA - Marketing

Kennesaw State University

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Carol Nettles