Carole Goeller
Kelso,WA
Summary
Adaptive Marketing Manager offers top skills in content creation and communications coupled with outstanding communication and time management abilities. Self-directed and independent professional with more than ten years of experience developing and executing healthcare marketing strategies. In-depth knowledge of social media platforms, email marketing, and website content management.
Overview
16
16
years of professional experience
Work History
Marketing Manager
Santa Fe Imaging and Radiology
Santa Fe, NM
05.2011 - 08.2021
- Developed and implemented marketing plans that were highly adaptive for a variety of communities and as healthcare screening recommendations and technology changed.
- Created content for promotional materials, including brochures, physician literature, company website, and social media.
- Managed website and social media accounts.
- Established positive relationships with regional physicians with the achieved goal of increased referrals and total patient volumes and increased patient satisfaction levels.
- Planned and facilitated both community and company events.
Sales & Marketing
McCafferty Group
Portland , OR
09.2021 - Current
- Cultivated relationships with key accounts while growing new business.
- Managed communications with customers via email campaigns, social media messaging, and in-person visits.
- Created and executed a digital marketing campaign calendar using marketing automation platforms.
- Produced engaging online marketing campaigns.
Account Manager
Rocky Mountain Business Systems/ POA
Santa Fe, NM
08.2008 - 05.2011
- Oversaw multiple accounts and worked diligently to meet performance goals.
- Developed and maintained relationships with key accounts to ensure customer satisfaction.
- Drafted proposals outlining services, costs, and benefits for prospective customers.
- Negotiated contracts and closed agreements to maximize profits.
- Provided technical support and training to customers.
Education
Bachelor of Arts - Sociocultural Anthropology
University of Washington
Skills
- Marketing Campaign Management
- Social Media Marketing
- Brand Development
- Customer Relationship Management (CRM)
- Business Development
- Written and Oral Communication Skills
- Highly adaptable
Timeline
Sales & Marketing
McCafferty Group
09.2021 - Current
Marketing Manager
Santa Fe Imaging and Radiology
05.2011 - 08.2021
Account Manager
Rocky Mountain Business Systems/ POA
08.2008 - 05.2011
Bachelor of Arts - Sociocultural Anthropology
University of Washington
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