Carolina Velásquez
Sales Representative
Hollywood,FL
Summary
Results-driven professional with 4 years of experience in the food industry, progressing from Trade Marketing to Sales. Experienced in account management, business development, promotional initiatives, and customer relationships. Skilled in identifying market opportunities and supporting business growth through effective commercial strategies.
Overview
2
2
Languages
21
21
years of professional experience
Work History
Sales Representative
Cordialsa USA
03.2026 - Current
- Manage territory accounts and follow up on leads to support sales growth and expand the customer base.
- Present products, pricing, and promotional opportunities to customers to support purchasing decisions and drive sales.
- Monitor market trends, customer preferences, and competitor activity to identify sales opportunities and refine account strategies.
Trademarketing Associate
Cordialsa USA
01.2023 - 03.2026
- Partnered with sales teams to execute in-store promotions and point-of-sale programs, improving product visibility.
- Conducted store visits to ensure effective execution of marketing initiatives and managed promotional materials and product samples.
- Boosted brand visibility by implementing strategic trade marketing initiatives and promotional campaigns.
Business Development Representative
International Beauty Exchange Inc.
10.2015 - 01.2023
- Collaborated with the Sales Manager to launch new products and drive customer engagement and revenue growth.
- Ensured new product launches and marketing initiatives aligned with company policies, compliance, and ethical standards.
- Coordinated trade shows and developed marketing materials to expand brand exposure and attract new customers.
Business Development Analyst
IBB - International Brand Builders S.A.
06.2014 - 09.2015
- Evaluated suppliers to ensure quality, timely delivery, cost efficiency, and operational effectiveness.
- Collaborated with the Sales Manager on client-specific solutions and competitive analysis to identify growth opportunities.
Product Specialist
Meditron C.A.
02.2008 - 02.2014
- Analyzed demographics and competitor offerings to identify target markets and sales opportunities.
- Coordinated product launches, aligning specifications, documentation, and commercial readiness.
Sales Representative
Kodak
07.2005 - 01.2008
- Provided sales consultations on functional and benefits of each custom product.
- Presented product features and pricing to guide purchase decisions and close sales.
Education
Master of Science - Marketing
Universidad Central De Venezuela
Caracas, Venezuela02-2009
Bachelor of Science - Computer Science
Universidad Nueva Esparta
Caracas, Venezuela11-2003
Skills
- Account Management & Development
- Business Development
- Sales Strategy & Execution
- Customer Relationship Management
- Trade Marketing & Promotions
Timeline
Sales Representative
Cordialsa USA
03.2026 - Current
Trademarketing Associate
Cordialsa USA
01.2023 - 03.2026
Business Development Representative
International Beauty Exchange Inc.
10.2015 - 01.2023
Business Development Analyst
IBB - International Brand Builders S.A.
06.2014 - 09.2015
Product Specialist
Meditron C.A.
02.2008 - 02.2014
Sales Representative
Kodak
07.2005 - 01.2008
Bachelor of Science - Computer Science
Universidad Nueva Esparta
Master of Science - Marketing
Universidad Central De Venezuela