CAROLINA MARY CUARTAS
Denver,CO
Summary
Marketing Communications Manager with 8+ years of experience spanning experiential marketing, digital content, and graphic design. I specialize in creating integrated campaigns that combine clear, persuasive messaging with strong visual execution. My work includes generating 15,000+ qualified leads across 30+ live events and supporting multi-channel campaigns that contributed $500K+ in donor support.
With a strong foundation in visual storytelling and user-centered design, I develop and execute creative across social, email, web, and print using Adobe Creative Suite and Canva. I’m known for translating complex ideas into compelling, easy-to-understand content, while collaborating closely with cross-functional teams to maintain brand consistency and deliver high-quality, results-driven campaigns.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Experiential Marketer & Brand Ambassador
Various Clients
Denver, CO
01.2023 - Current
- Supported and executed high-volume experiential marketing activations across retail, event, and promotional environments.
- Represented national brands including United Airlines, True Classic, Banza, Milani (Target), Builds Protein Bars, and more.
- Delivered strong consumer engagement through product demos, brand education, and interactive experiences.
- Led and supported on-site teams during activations, ensuring smooth execution, professionalism, and alignment with brand standards.
- Worked extensively in fast-paced environments such as Costco and Target, where timing, presentation, and communication are critical.
- Assisted with event setup, breakdown, and logistics, including managing materials and coordinating with team members.
- Adapted quickly to different brand guidelines, audiences, and event formats across multiple campaigns.
- Maintained consistent communication with team leads and agency contacts to ensure successful activation outcomes.
Digital Marketing Manager
Rolfe Pancreatic Cancer Foundation
04.2025 - 12.2025
- Led copy strategy for integrated campaigns across email, social, web, and press channels.
- Translated campaign objectives into clear, persuasive messaging for fundraising and educational initiatives.
- Led the development of visual campaign assets—including social graphics, email designs, and event materials—ensuring strong alignment between messaging and design.
- Collaborated with designers and leadership to ensure brand consistency and creative quality.
- Reviewed and refined content to strengthen tone, clarity, and audience alignment.
- Delivered messaging for major campaigns, including DASH for Detection (800+ participants) and annual gala raising $332K+ in donor support.
- Streamlined editorial workflows to improve consistency and campaign delivery.
- Coached Digital Marketing Coordinator, encouraging high-quality content development and execution standards.
Core Field Marketing Staff (Contract)
State Farm – The Bench Global
Denver, CO
05.2025 - 10.2025
- Executed experiential marketing programs across 30+ events, generating 15,000+ qualified leads.
- Communicated brand messaging in real time, converting interactions into measurable lead capture.
- Tracked campaign activity and monitored results to ensure consistency across multiple markets.
Marketing Communications Manager
University Settlement Society of New York
New York, NY
07.2020 - 06.2023
- Executed multi-channel marketing initiatives across web, email, print, and social media for organizations serving 50K+ individuals annually.
- Contributed to organizational storytelling through a blend of written content and visual design across reports, campaigns, and public-facing materials.
- Crafted donor-facing communications, translating complex social impact initiatives into engaging and accessible messaging.
- Produced fundraising campaigns contributing to $500K+ in donor support.
- Collaborated with development, program, and leadership teams to align communications with fundraising and program priorities.
- Managed editorial calendars and campaign workflows to ensure consistent delivery and visibility across initiatives.
- Assessed engagement data and audience insights to refine messaging and strengthen outreach efforts.
- Contributed to organizational storytelling efforts across reports, campaigns, and public-facing materials.
Director of Marketing
LoDo Massage & Yoga
Denver, CO
01.2017 - 03.2020
- Oversaw marketing strategy across two studio locations and a multi-state corporate chair massage program spanning 15+ states.
- Generated $50K–$60K+ in revenue through Black Friday and Cyber Monday promotional campaigns.
- Built conversion-focused marketing funnels across email, social, and web to increase bookings, memberships, and client engagement.
- Defined brand voice and messaging across all customer and corporate touchpoints.
- Balanced marketing priorities with business goals, supporting revenue growth and client acquisition.
- Charted campaign performance and customer behavior trends to improve retention and overall marketing effectiveness.
- Developed seasonal campaigns and promotional initiatives to drive repeat business and upsells.
Marketing Communications Coordinator
Rutgers University Student Affairs
New Brunswick, NJ
12.2014 - 12.2015
- Facilitated cross-department marketing projects, applying strong organizational skills to ensure timely campaign delivery.
- Produced and edited marketing content to maintain clarity, consistency, and brand alignment.
- Supervised a team of five, strengthening workflow and execution quality.
- Utilized video and graphic design tools to enhance communication and storytelling.
- Collaborated with internal teams to maintain cohesive messaging across initiatives.
Social Media Marketing Intern
CorePower Yoga
Denver, CO
06.2015 - 09.2015
- Created and published social media content aligned with brand voice and campaign goals.
- Maintained editorial calendars to ensure consistent and timely posting.
- Analyzed engagement trends and audience behavior to strengthen content performance.
- Assisted with event-related social media support, contributing to content capture and posting.
- Developed social media toolkits for studios across multiple locations, improving brand consistency.
- Contributed to campaign planning and day-to-day content execution.
Education
Bachelor of Arts - Communications, Digital Communication Information, Media with a focus on Marketing
Rutgers University
New Brunswick, NJ12-2014
Skills
- Social Media Strategy
- Campaign Management
- Content Creation & Editorial Planning
- Brand Voice & Messaging Development
- Audience Growth & Engagement Strategy
- Platform Management
- Short-Form Video & Visual Content
- Analytics & Performance Tracking
- Google Analytics
- KPI Monitoring & Reporting
- Paid Social & Boosted Campaigns
- Partnership Coordination
- SEO & Social Copy Optimization
- Email Marketing & Campaign Integration
- Website & Social Alignment
- Hootsuite
- Canva
- SproutSocial
- CRM
- Mailchimp
- Airtable
- Google Slides
- Eventbrite
- Zoom
- Google Sheets
- Asana
- Google Workspace
- Gmail
- Hootsuite
- Problem-Solving
- Presentation Skills
- Adaptability
- Time Management
- Microsoft Office
- Microsoft Power Point
- Adobe CC
- InDesign
- Illustrator
- Photoshop
- Video Editing
- Typography
- Video editing
- Branding and Identity
- Graphic Design
Certification
- Project Management Professional, Project Management Institute - Expected Completion: 05/2026
- Digital Marketing, Search Engine Optimization (SEO), and Content Marketing Certificate, HubSpot Academy - Completion: 04/2026
Timeline
Core Field Marketing Staff (Contract)
State Farm – The Bench Global
05.2025 - 10.2025
Digital Marketing Manager
Rolfe Pancreatic Cancer Foundation
04.2025 - 12.2025
Experiential Marketer & Brand Ambassador
Various Clients
01.2023 - Current
Marketing Communications Manager
University Settlement Society of New York
07.2020 - 06.2023
Director of Marketing
LoDo Massage & Yoga
01.2017 - 03.2020
Social Media Marketing Intern
CorePower Yoga
06.2015 - 09.2015
Marketing Communications Coordinator
Rutgers University Student Affairs
12.2014 - 12.2015
Bachelor of Arts - Communications, Digital Communication Information, Media with a focus on Marketing
Rutgers University
KEY STRENGTHS
- Enhanced Brand Engagement - Utilized Adobe tools to enhance brand consistency, resulting in a 25% increase in engagement.
- High-Impact Graphic Design - Created impactful graphic designs that drove $332K+ in fundraising for key campaigns.
- Visual Content Production - Produced over 50 visual communications for marketing initiatives, improving outreach by 30%.
- Strategic + Hands-On Execution - I don’t just plan campaigns — I build them. From content calendars to publishing and optimization, I manage the full lifecycle across social, email, and web.
- Campaign Execution & Ownership - Manage full campaign lifecycles—from planning and content development to launch and optimization—ensuring timelines, messaging, and performance stay aligned.
- Content That Connects (and Converts) - Strong instinct for what makes people stop scrolling. I create content that balances storytelling, brand voice, and performance.
- Social Media Platform Expertise - Experienced across LinkedIn, Instagram, and Facebook, with a clear understanding of what works on each platform and how to tailor content accordingly.
- Brand Voice Messaging and Consistency - Skilled at maintaining a cohesive, authentic voice across all channels — especially important for mission-driven and wellness-focused brands.
- Cross-Functional Collaboration - Used to working closely with leadership, designers, and external partners to align messaging and execute campaigns smoothly.