Dana Constance
Alameda,USA
Summary
Results-driven Brand and Experiential Designer with a strong background in visual design strategies that enhance market positioning and generate high-value leads. Skilled in design management and creative leadership, leveraging AI tools to boost efficiency and strengthen brand identity. Experienced in crafting impactful campaigns and immersive experiences that engage target audiences.
Overview
25
25
years of professional experience
Work History
Senior Brand & Experiential Designer
Cognizant Workday Practice
Pleasanton, CA
01.2019 - 01.2025
- Led end-to-end visual design strategy for three flagship Workday Rising conference experiences, enhancing Collaborative's premium market positioning and supporting acquisition by Cognizant.
- Measurable Growth: Brainstormed and executed immersive, theme-driven prospect experiences (Rock-n-Roll, Human Connection, and AI Transformation) that consistently exceeded lead-generation targets, capturing a total of 560+ high-value client contacts across three major activations.
- Conceived and designed CS Values Wheel, a visual framework adopted across firm for cultural talking points, featured on website and transformed into large-scale 4'x4' installations across regional corporate offices.
- Collaborated with marketing and sales leadership to implement AI tool (Microsoft Copilot) training, streamlining sales deck drafting process.
- Collaborative Solutions was acquired by Cognizant in 2021
Marketing & Design Manager
Stanford Blood Center/Stanford Healthcare
Palo Alto, CA
01.2013 - 01.2019
- Brand Leadership: Led the 2015 major brand refresh as the SBC transitioned from Stanford University to Stanford Healthcare, ensuring seamless brand continuity and market recognition during a critical organizational shift
- Campaign Management: Directed creation and execution of multi-channel marketing campaigns for donor recruitment and retention, leveraging analytics and A/B testing to enhance campaign performance.
- Growth Strategy: Developed the advertising campaign plan for expansion into the San Jose area, combining market research with targeted creative outreach
- Social Impact Branding: Art directed and co-managed the yearly Give Good blood drive campaign, which partnered SBC with local non-profits (Habitat for Humanity, Silicon Valley Humane Society), resulting in increased community engagement and blood collection
- Increased blood donations by 23% over the summer months of 2014 and 2015 as well as causing six-figure donations to the campaign sponsored non-profits
- Led the interior design of the new City of Campbell donor center in 2018, ensuring that the center was properly branded and had a relaxing experience more akin to a spa center
- Conceived, wrote, and storyboarded a PSA, The Blood Count, for South Bay movie theaters
- Stanford Blood Center (SBC) transitioned from Stanford University to Stanford Healthcare in 2015.
Senior Creative Designer
Waste Management, Inc.
Oakland, CA
01.2010 - 01.2013
- Established creative services department for NorCal/Nevada market, developing localized standards, presentation templates, marketing collateral, and project tracking systems that enhanced regional brand consistency
- High-Value Contract Art Direction: Art directed the successful 2013 proposal bid to retain the City of Oakland service contract, winning Waste Management over $1 billion in future revenues
- Conceived, designed and project managed the Davis Street Master Plan, a massive, scaled infographic exhibit that was a key component to a $500 million investment to create a world-leading Resource Recovery Complex
- Lead designer of a new brand of sustainable closed-loop yard care solutions, WM Earthcare
- Standardized Communications: Designed the standard for waste and recycling service guides, which were adopted and deployed across numerous Northern California and Nevada cities, counties, and districts
- Reduced design, printing, and mailing costs by over $75K annually for Waste Management and City of Oakland by bringing design and print management in-house
- Educational Outreach: Collaborated with sales and communications departments to develop and implement waste, compost, and recycling programs for major educational institutions, including CSU East Bay and Oakland Unified School District
- Implemented branded artwork and local photography in WM location decor, standardizing visual identity while honoring community representation
Marketing Coordinator/Graphic Designer
International Parking Design
Oakland, CA
11.2008 - 02.2010
- Coordinated with design teams to develop creative materials such as brochures, flyers, and advertisements.
- Created promotional materials for client presentations and events to enhance engagement.
- Supported the execution of trade shows and community outreach initiatives.
- Provided administrative support to streamline marketing efforts and improve team organization.
Graphic Designer
Tetra Tech R&D
Lafayette, CA
08.2005 - 10.2008
- Designed impactful graphics for environmental research projects and presentations, enhancing audience engagement.
- Collaborated with cross-functional teams to develop visual communication materials that effectively conveyed project objectives.
- Produced print materials, including brochures and posters, for community outreach, increasing awareness of environmental initiatives.
Proposal Manager
KPMG, LLP
San Francisco, CA
01.2000 - 08.2005
- Managed all aspects of the proposal development process including scheduling, tracking progress and deadlines.
- Led proposal development process for diverse client engagements, ensuring alignment with client requirements.
- Developed and maintained proposal templates and documentation standards to enhance consistency and clarity.
- Collaborated with cross-functional teams to gather necessary information.
Education
Certificate Programs - UX/UI Design, Google AI Fundamentals
Coursera.org
Mountain View, CABachelor of Fine Arts Program - Graphic Design
California College of the Arts
San Francisco, CACertificate Program - Digital Marketing
San Francisco State University
San Francisco, CADigital Media Certificate - Graphic Arts
College of San Mateo
San Mateo, CASkills
- Experiential design
- Brand implementation
- Brand identity
- Brand development
- Visual design strategy
- User experience design
- Technical design
- Web design
- Exhibit design
- Video editing and multimedia
- Design management
- Creative leadership
- Project management
- Budget oversight
- Market research
- Social media strategy
- Collateral development
- Brand asset management
- Adobe Creative Cloud suite
- Figma interface design
- AI-driven design tools
- Generative design tools
- Canva design tool
- WordPress platform
- Adobe AEM CMS
- Microsoft Office suite
- Microsoft SharePoint platform
- HubSpot CRM
- Design iteration methods
- Market research
- Design iteration methods
Other Professional Experiences
- Proposal Manager, KPMG, LLP, San Francisco, CA
- Markeking Coordinator/Graphic Designer, International Parking Design, Oakland, CA
- Graphic Designer, Tetra Tech R&D, Lafayette, CA
Software Tools Skills
Adobe Creative Cloud Suite (Expert Level), Keynote, MS Office Suite, Canva, WordPress, Microsoft` Copilot, Google Gemini, Figma, MS SharePoint, Hubspot, Highspot, Salesforce, Adobe AEM, Headshot, Product, Landscape, Stock, Nature
Timeline
Senior Brand & Experiential Designer
Cognizant Workday Practice
01.2019 - 01.2025
Marketing & Design Manager
Stanford Blood Center/Stanford Healthcare
01.2013 - 01.2019
Senior Creative Designer
Waste Management, Inc.
01.2010 - 01.2013
Marketing Coordinator/Graphic Designer
International Parking Design
11.2008 - 02.2010
Graphic Designer
Tetra Tech R&D
08.2005 - 10.2008
Proposal Manager
KPMG, LLP
01.2000 - 08.2005
Certificate Programs - UX/UI Design, Google AI Fundamentals
Coursera.org
Bachelor of Fine Arts Program - Graphic Design
California College of the Arts
Certificate Program - Digital Marketing
San Francisco State University
Digital Media Certificate - Graphic Arts
College of San Mateo