Caroline A. Brown
Atlanta,GA
Summary
Marketing communications graduate with hands-on experience in campaign execution, media plan maintenance, and digital trafficking across linear and digital channels. Support accurate reporting, client communication, and coordination with agency and internal teams to keep campaigns aligned with objectives and timelines.
Overview
5
5
years of professional experience
Work History
Campaign Manager
Ampersand
Atlanta, GA
09.2025 - Current
- Managed advertising campaigns for Ampersand clients across linear and digital channels.
- Trafficked digital campaigns, monitoring pacing and delivery to align with client objectives and optimizing campaign performance.
- Executed daily campaign operations, managing digital order processing, updates, revisions, and media plan maintenance to ensure seamless campaign execution.
- Worked with internal teams, agency partners, and systems to launch campaigns accurately and follow client specifications.
- Maintained campaign documentation, reporting, and financial records throughout the lifecycle to ensure compliance and facilitate strategic decision-making.
- Served as liaison between publisher operations team and sales to resolve issues independently, including creative errors and data discrepancies.
Associate Media Planner (Nissan United)
TBWA/Chiat/Day
Atlanta, GA
10.2024 - 06.2025
- Developed a media plan relevant to the client's business, including TV, digital, paid search, and radio.
- Collaborated with agency partners to create integrated cross-channel marketing plans that aligned with client objectives.
- Collaborated with Media Planner/Supervisor to create, update, and present comprehensive yearly media plans.
- Oversaw daily adjustments and updates to media plans, ensuring continuous alignment with client objectives.
- Compiled and reported daily updates on media plans through newsletters, financial statements, and breakdowns.
Temporary Employee
Before You Collection
Atlanta, GA
07.2024
- Supported Before You Collection at the Atlanta Gift Market Show, enhancing event operations in a fast-paced, dynamic environment.
- Communicated effectively with vendors, buyers, and team members, facilitating seamless operations and positive experiences for attendees.
- Completed day-to-day duties accurately and efficiently.
- Worked successfully with a diverse group of coworkers to accomplish goals and address issues related to our products and services.
Coordinator
Sharla McCoy Broadcasting
Frisco, TX
05.2024
- Executed logistics for 2-day broadcast event at Academy of Country Music Awards in Frisco, Texas.
- Coordinated 45 artist interviews, increasing visibility and media coverage for multiple radio stations.
Temporary Employee
JDouglas Design
Atlanta, GA
07.2021
- A dedicated and adaptable temporary employee at the Atlanta Gift Market Show, providing support in a fast-paced environment.
- Provided customer support to retail clients, addressing inquiries, facilitating order placements, and resolving issues to maintain high levels of customer satisfaction.
Education
Bachelor's degree - Integrated Marketing Communications, Business, social media
The University of Mississippi
05-2024
Skills
- Paid advertising management
- Campaign optimization
- Campaign analysis
- Marketing analytics
- Data analysis and reporting
- Digital campaign management
- Media planning
- Client management
- Time management
- Effective communication
Timeline
Campaign Manager
Ampersand
09.2025 - Current
Associate Media Planner (Nissan United)
TBWA/Chiat/Day
10.2024 - 06.2025
Temporary Employee
Before You Collection
07.2024
Coordinator
Sharla McCoy Broadcasting
05.2024
Temporary Employee
JDouglas Design
07.2021
Bachelor's degree - Integrated Marketing Communications, Business, social media
The University of Mississippi