Caroline Delehanty Steele
Burlingame,CA
Summary
Strategic marketing professional with over 5 years of experience in driving brand growth, customer acquisition, and influencer and brand partnerships. Proven expertise in launching high-impact campaigns, optimizing paid advertising strategies, and managing cross-functional teams to deliver measurable results. Passionate about blending creativity with analytics to elevate brand presence and drive sustainable growth.
Overview
4
4
years of professional experience
Work History
Associate Manager, Brand & Partnership Marketing
Ariat International
06.2024 - Current
- Spearhead the development and execution of global marketing strategies, ensuring alignment with regional campaigns to enhance brand cohesion and maximize reach, resulting in 35% growth and a monthly average of 41M impressions
- Direct the creation and implementation of high-impact sponsorship programs, establishing partnerships with over 80 athletes and influencers, boosting brand engagement by 45% and driving significant traffic to digital platforms
- Oversee content creation and distribution for major retail and wholesale events, delivering seamless coordination across print, digital, and social media channels, contributing to a 25% increase in event-driven revenue
- Play a pivotal role in paid advertising asset development and strategy, optimizing campaigns across Meta, YouTube, Pinterest, Instagram, TikTok, and Google platforms
- Partner with cross-functional teams to craft seasonal marketing calendars and monthly creative briefs, ensuring consistency in messaging and alignment with overarching brand objectives
- Lead the activation of athlete, artist, and influencer campaigns and high-profile events such as Stagecoach Festival, crafting sponsorship campaigns achieving record-breaking customer engagement and sales metrics
Associate Manager, Partnership Marketing
Ariat International
04.2021 - 06.2024
- Designed and executed strategic campaigns that generated $2.6M in sales revenue from brand activations, partnerships, and influencer collaborations from 2023-2024
- Negotiated and managed a landmark campaign with NFL athlete Brock Purdy, resulting in 256M commercial views, a 400% surge in Google searches, and 1.6M new website visitors
- Delivered the company’s most engaging campaigns to date, increasing social media following by 1.2M and establishing a new standard for influencer partnerships
- Collaborated with an agency to achieve 101% YoY growth in media impressions, securing a company record of 2.1 billion impressions through innovative PR strategies
- Developed a robust affiliate marketing program, enhancing ROI and driving customer acquisition by way of 1.2M new followers
Apparel / Footwear Project Coordinator
Ariat International
04.2021 - 06.2024
- Managed the apparel and footwear merchandising and production budgets across all channels: equestrian performance and fashion, western performance and fashion, industrial, lifestyle, and healthcare
- Introduced successful market-driven concepts through market research, social media reports, competitor analysis, consumer profiling, and feedback reviews to drive strategic initiatives and 35% annual revenue growth
- Collaborated cross-functionally with retail, e-commerce, sales, and marketing teams to deliver multiple, sold-out collections, successful product launches, and campaigns
- Streamlined domestic and international vendor communications, maintaining accountability for the internal database and departmental production calendars
Education
Bachelor of Arts - Applied Physiology & Sports Management
Southern Methodist University
01.2018
Skills
- Brand Marketing and Campaign Management
- Influencer and Affiliate Marketing
- Strategic Sponsorship and Event Activations
- Paid Advertising (Meta, Google, Instagram, TikTok, etc)
- Creative Design and PR Strategy
- Contract management and negotiation
- Financial Planning and Budget Management
Languages
Spanish
Native or Bilingual
Timeline
Associate Manager, Brand & Partnership Marketing
Ariat International
06.2024 - Current
Associate Manager, Partnership Marketing
Ariat International
04.2021 - 06.2024
Apparel / Footwear Project Coordinator
Ariat International
04.2021 - 06.2024
Bachelor of Arts - Applied Physiology & Sports Management
Southern Methodist University
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