CAROLINE JOYCE
New York,NY
Summary
Dynamic digital producer with a proven track record at NBCUniversal, driving audience engagement through innovative content strategies and data analytics. Expert in video optimization and brand management, achieving billions of views across platforms.
Overview
6
6
years of professional experience
Work History
Digital Producer, MSNBC
NBCUniversal
New York, NY
02.2025 - Current
- Responsible for optimizing video content across all platforms to boost the MSNBC brand, including Peacock, MSNBC.com, YouTube, Instagram, Facebook, X, Bluesky, and TikTok.
- Grow audience engagement and interaction on all platforms.
- Manage Associate Producers, Production Assistants, and Interns.
Digital Associate Producer, MSNBC
NBCUniversal
New York, NY
02.2024 - 02.2025
- Built and established the entire online presence for the MSNBC Reports brand.
- Identify, produce, cut, and edit news content for all MSNBC digital and social media platforms.
- Made $2.2 million in ad revenue for YouTube, over a $1 million difference year over year.
- Grew MSNBC.com by over 87 million views, and MSNBC's YouTube by over 280 million views in 2024.
- Work with high-profile guests, anchors, correspondents, and contributors to make new content every day.
Digital Associate Producer, Nightly News with Lester Holt
NBCUniversal
New York, NY
06.2022 - 02.2024
- Responsible for the show's entire digital and social presence, averaging 77.7 million views per month.
- Use real-time analytics and KPIs to track engagement, and promote content to boost the Nightly brand.
- Acquired over 1.1 billion views across platforms, and boosted TikTok following by over 350k followers.
- Create, write, and edit compelling content for all digital platforms, and distribute content via social platforms, including nbcnews.com, Peacock, Facebook, Twitter, Instagram, TikTok, and YouTube.
- Identify media industry trends and best SEO practices to expand audience reach.
Production Assistant
CNN
New York, NY
08.2021 - 06.2022
- Produced CNN+ shows, including 5 Things, Reliable Sources, and No Mercy, No Malice.
- Selected by the Cuomo Primetime team to assist with the production of the show on a regular basis.
- Researched, cut, and edited videos, created graphics, and wrote interview questions for show segments.
Digital Production Assistant, Flash
Fox News Media
New York, NY
12.2019 - 08.2021
- Edited and produced newsworthy video segments on FoxNews.com and FoxBusiness.com.
- Wrote headlines and byline articles in a fast-paced, breaking news environment for major current events.
- Updated Fox News and Fox Business social media platforms.
Education
Bachelor of Arts - Leadership Studies, Education and Society
University of Richmond
Richmond, VA05.2019
Skills
- Social media strategy
- Data analytics
- Content production
- SEO best practices
- Brand management
- Video optimization
Timeline
Digital Producer, MSNBC
NBCUniversal
02.2025 - Current
Digital Associate Producer, MSNBC
NBCUniversal
02.2024 - 02.2025
Digital Associate Producer, Nightly News with Lester Holt
NBCUniversal
06.2022 - 02.2024
Production Assistant
CNN
08.2021 - 06.2022
Digital Production Assistant, Flash
Fox News Media
12.2019 - 08.2021
Bachelor of Arts - Leadership Studies, Education and Society
University of Richmond
Similar Profiles
Tyler CravenTyler Craven
Senior Director, Product at NBCUniversalSenior Director, Product at NBCUniversal
Dhivya PadmanabanDhivya Padmanaban
Data Engineer at NBCUniversalData Engineer at NBCUniversal
Jackie DiazJackie Diaz
Business Technology Manager at NBCUniversalBusiness Technology Manager at NBCUniversal
Colleen KellyColleen Kelly
Stand-In/Body Double/Off-Camera Reader at NBCUniversalStand-In/Body Double/Off-Camera Reader at NBCUniversal
Norman Trotter IVNorman Trotter IV
Administrator, Participations and Special Projects at Warner Bros. Discovery: Finance, Contract, Reporting & Administration (FCRA)Administrator, Participations and Special Projects at Warner Bros. Discovery: Finance, Contract, Reporting & Administration (FCRA)