JOSEPH IV MENNELLA
Wayne,NJ
Summary
Experienced Digital Media Professional and Content Strategist with a track record of building a personal brand that attracted over 650,000 followers across TikTok, Instagram, and YouTube. Specializes in content creation, audience growth, and social media marketing. Delivered millions of organic views through compelling short-form video content and strategic collaborations.
Overview
8
8
years of professional experience
Work History
Founder & Digital Media Producer
Joe IV Fitness Brand
01.2020 - Current
- Built a personal media brand reaching 650,000+ followers across TikTok, Instagram, and YouTube.
- Generated millions of organic views through short-form video content and platform-native storytelling.
- Produced, filmed, edited, and published high-performing content using Final Cut Pro.
- Executed sponsored campaigns and creator partnerships for major consumer brands.
- Developed expertise in audience growth, engagement strategy, brand positioning, and content retention.
Account Manager & Operations Coordinator
Mennella's Poultry Co.
01.2019 - Current
- Managed the Popeyes Louisiana Kitchen account, coordinating order fulfillment, inventory management, delivery scheduling, and client communication across multiple locations.
- Oversaw commercial account operations and logistics for one of the East Coast's largest poultry distribution companies.
- Built and maintained strong client relationships while collaborating with sales, purchasing, and operations teams to improve efficiency and service quality.
Brand Partnerships & Sponsored Campaigns
YoungLA, RYSE Supplements, Ice Shaker, MyFitnessPal, 1st Phorm
01.2022 - 01.2025
- Created branded content campaigns across TikTok, Instagram, and YouTube.
- Generated engagement, product awareness, and direct-response sales through creator-led marketing.
- Produced sponsored content for leading fitness, apparel, supplement, and lifestyle brands.
- MyFitnessPal campaign generated approximately 30 million combined views across social platforms.
Education
B.A. - Communication & Media Studies
William Paterson University
01.2022
Skills
- Social Media Strategy
- Content Creation
- Audience Growth
- Creator Partnerships
- Influencer Marketing
- Brand Campaigns
- Final Cut Pro
- Video Editing
- Analytics
- Social Commerce
- On-Camera Communication
Timeline
Brand Partnerships & Sponsored Campaigns
YoungLA, RYSE Supplements, Ice Shaker, MyFitnessPal, 1st Phorm
01.2022 - 01.2025
Founder & Digital Media Producer
Joe IV Fitness Brand
01.2020 - Current
Account Manager & Operations Coordinator
Mennella's Poultry Co.
01.2019 - Current
B.A. - Communication & Media Studies
William Paterson University