Caroline Keller
Washington
Summary
Dynamic Research Manager at Morning Consult with a proven track record of generating over $1.1M in contracts. Expert in survey design and client relationship management, fostering collaboration across teams. Adept at leveraging marketing data analysis to drive strategic insights and enhance business development efforts. Committed to coaching and elevating junior talent.
Overview
4
4
years of professional experience
Work History
Research Manager
Morning Consult
Washington
01.2021 - Current
- Managed over five client accounts and collaborated on more than 10, contributing $1.1M in contracts for 2024 and $1.2M projected for 2025.
- Led comprehensive research initiatives, including survey design, material QA, data interpretation, and executive-level presentations.
- Developed cross-functional relationships with data science, research science, and client stakeholders to align priorities.
- Selected tailored research methodologies by consulting internal experts to deliver impactful insights.
- Supported business development through prospect calls, smaller pitch leadership, and upsell opportunity identification.
- Coached junior team members on complex research tasks while promoting best practices to enhance execution quality.
- Maintained Salesforce records to track bookings and deliverables; implemented QA systems to improve workflow efficiency.
Education
Master of Science - Marketing Analytics
University of Maryland, College Park
College Park, MD12-2021
Bachelor of Science - Marketing And Operations Management/Analytics
University of Maryland, College Park
College Park, MD12-2020
Skills
- DisplayR
- Qualtrics
- Microsoft Office
- Photoshop
- Marketing Data Analysis
- Business Development
- Public Speaking
- Survey Design
- Salesforce Management
- Research Methodologies
- Client Relationship Management
- Project Management
- Social Media
- Strategic planning
References
References available upon request.
Timeline
Research Manager
Morning Consult
01.2021 - Current
Master of Science - Marketing Analytics
University of Maryland, College Park
Bachelor of Science - Marketing And Operations Management/Analytics
University of Maryland, College Park
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