Caroline LaRocca Hammond
Roanoke,VA
Summary
Multifaceted skillset involving administrative and creative talents in the event industry. Sharp visionary with an understanding of social and corporate needs and budgeting. Exceptional marketing, customer service and facility oversight skills with more than 25years of experience. Highly effective and comfortable working with people at all levels in organization.
Overview
13
13
years of professional experience
Work History
Owner/Executive Creative Director
Caroline LaRocca Event Design
12.2010 - Current
- Founded the business and innovated the only event design company in SW Virginia
- Cultivated strong relationships with clients, resulting in repeat and ongoing business
- Used knowledge of market trends to create value-added solutions resulting in significant increase in revenues
- Introduced new methods, practices, and systems to reduce turnaround time
- Oversaw daily operations, ensuring all tasks were completed accurately and efficiently by team members
- Implemented efficient business processes and provided exceptional service
- Generated revenues yearly and effectively capitalized on industry growth
- Remained open and thriving throughout Covid 19 pandemic related closures
- Founded and operated an event venue 2017-2023
Owner/Creative Director
The Penthouse At Center In The Square
08.2017 - 10.2023
- Founded the only rooftop event venue in Roanoke, Virginia
- Built a robust client base for corporate and social events
- Served as the visionary for the flow and design of all events
- Oversaw daily operations, ensuring all tasks were completed accurately and efficiently by team members
- Trained and motivated employees to perform daily business functions
- Built the brand from scratch and grew it exponentially with creative marketing techniques such as serving non-profits
Education
Bachelor of Arts - Communication
University of Colorado At Boulder
Boulder, CO08.1991
Skills
- Business Management
- Budget Administration
- KPI Management
- Business marketing
- Sales management
- Customer Relations
Affiliations
- Board Emeritus, Virginia Childrens Theater
- Better Business Bureau, Roanoke Salem Chapter
- NACE
Timeline
Owner/Creative Director
The Penthouse At Center In The Square
08.2017 - 10.2023
Owner/Executive Creative Director
Caroline LaRocca Event Design
12.2010 - Current
Bachelor of Arts - Communication
University of Colorado At Boulder
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