Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Caroline Thornhill

Mobile

Summary

Experienced editor, public relations professional, and entrepreneur with a demonstrated history of building brands through strategic storytelling, media relations, community engagement, and business development. Skilled in editorial leadership, content creation, advertising sales, event planning, and public relations. Proven ability to manage projects from concept to execution while fostering meaningful relationships.

Overview

7
7
years of professional experience

Work History

Owner and Editor

The Scout Guide Gulf Coast
09.2021 - Current

• Founded, launched, and grew a luxury print and digital lifestyle publication serving the Gulf Coast market.

• Develop and maintain dynamic partnerships with local businesses, and entrepreneurs.

• Direct all aspects of publication production, including advertising sales, content planning, design, print execution, and distribution.

• Write and edit feature stories, and promotional content across.

• Plan and execute large-scale networking events.

• Oversee contract negotiations, invoicing, and overall business operations.

• Serve as the primary brand ambassador.

Public Relations Manager

Today’s Homeowner
05.2021 - 09.2021

• Developed and executed public relations strategies to increase brand awareness and strengthen media presence.

• Cultivated relationships with journalists to secure earned media opportunities.

• Wrote and distributed press releases, media pitches, and company announcements.

• Managed media inquiries and served as the primary liaison between the company and press.

• Supported brand partnerships, special projects, and annual programming through targeted public relations outreach.

Editor

ACCESS Magazine
08.2019 - 05.2021
  • Led editorial production from concept to print, including theme development, writing, interviews, content curation, and client coordination.
  • Managed contributors and collaborated with designers to produce engaging editorial and advertising content.
  • Developed and executed social media, marketing, and event strategies to increase brand visibility, audience engagement, and advertiser value.
  • Partnered with sales teams and oversaw magazine distribution to support revenue growth and market reach.

Education

Bachelor of Arts - English

The University of Alabama
Tuscaloosa, AL
05.2019

Skills

  • Customer relations
  • Small business operations
  • Relationship building
  • Verbal and written communication
  • Marketing
  • Event Planning
  • Print and Digital Publishing
  • Media Relations
  • Brand Partnerships

Timeline

Owner and Editor

The Scout Guide Gulf Coast
09.2021 - Current

Public Relations Manager

Today’s Homeowner
05.2021 - 09.2021

Editor

ACCESS Magazine
08.2019 - 05.2021

Bachelor of Arts - English

The University of Alabama
Caroline Thornhill