CAROLYN REDFORD
Miami,FL
Summary
Sales and business development professional with a background in B2B and B2C environments, consultative selling, client acquisition, and relationship management. Build trust with prospects and executives, guide complex buying decisions, and support revenue growth across travel, education, technology, media, insurance, healthcare, and business services.
Overview
20
20
years of professional experience
Work History
Admissions Representative
South University
08.2025 - Current
- Consistently meet or exceed monthly enrollment and sales quotas in a performance-driven admissions environment through consultative selling, relationship building, strategic questioning, and needs-based advising.
- Consulted with prospective students to align online learning and South University programs with educational and career objectives, guiding qualified candidates through admissions process.
- Conduct high-volume inbound and outbound student interactions, using emotional intelligence and active listening to identify goals, motivations, needs, and barriers.
- Built rapport and established trust while communicating program offerings, admissions requirements, financial considerations, and enrollment expectations, enhancing candidate engagement.
- Evaluate student eligibility and readiness for admission while ensuring required documentation and admissions criteria are satisfied.
- Guided students through FAFSA and financial-aid processes, collaborating with financial advisors and university departments to streamline transition from inquiry to registration and enrollment.
Owner
YOLO Life Travel
03.2023 - 08.2026
- Managed YOLO Life Travel operations, developing and marketing vacation packages and corporate retreats to enhance client engagement.
- Targeted corporate travel sales opportunities using extensive background in corporate sales to drive client acquisition.
- Utilized travel experience in South Africa, Botswana, and Kenya to attract high-ticket clientele seeking premium safari experiences.
- Specialized in Caribbean resort vacations, drawing on extensive knowledge of sought-after Caribbean vacation destinations.
- Leveraged web development, digital marketing, and social media targeting to attract clients.
Account & Business Development Executive
SpotOn
01.2022 - 07.2022
- Marketed and sold SpotOn’s state-of-the-art restaurant POS platform, securing new business opportunities and increasing market presence.
- Developed strong relationships with restaurant clients and, in a short time at SpotOn, originated Salsas, a chain of 45 restaurants.
- Developed relationships with new clients, expanding business opportunities and enhancing client portfolio.
- Conducted market research to identify emerging trends and competitor strategies, informing business development initiatives.
- Collaborated with the marketing team to create promotional materials and campaigns.
Associate Producer
Brandstar, Inc.
05.2017 - 06.2020
- Developed segments that aired on The Balancing Act, Designing Spaces, Access Health, and Military Makeover on Lifetime TV, as well as affiliate networks, hotel syndication nationwide, digital and social media, and American Forces Network.
- Created and designed engaging messages for show segments, enhancing brand visibility and audience engagement.
- Developed and launched well-known U.S. brands, including Dish Network and Allergan, through innovative marketing strategies.
- Engaged C-level executives of national brands to establish strategic partnerships.
- Implemented effective strategies to exceed sales targets while fostering strong client relationships.
Account & Business Development Executive
Combined Insurance
11.2014 - 05.2017
- Established new client relationships through targeted outreach and networking events, enhancing client base.
- Performed market research to identify trends and potential growth opportunities, informing strategic decisions.
- Partnered with marketing teams to design promotional materials and campaigns, supporting brand visibility.
Business Account Executive
Comcast Business Services
11.2013 - 10.2014
- Expanded revenue base by strategically developing and managing assigned territory.
- Acquired major accounts such as Promise Health, Bike America, and CR Chicks.
- Collaborated with IT staff to implement solutions for seamless installations.
Physicians Account Specialist
TMS HealthCare
05.2011 - 07.2013
- Achieved top ranking among representatives by detailing pharmaceuticals to prescribers.
- Ranked top representative for video detailing prescribers, driving higher engagement.
- Managed client calls with timely follow-ups, and enhancing client satisfaction.
Military Alliance Manager
Kaplan University
Fort Lauderdale, USA
10.2006 - 05.2011
- Managed alliance relationships with corporate partners and academic organizations.
- Negotiated partnership terms supporting Kaplan University enrollment goals.
- Developed and implemented strategies to increase revenue while managing programs and securing business partnerships.
- Coordinated cross-functional teams across admissions, marketing, and academic services.
- Marketed and sold educational programs, increasing program visibility and engagement.
Education
Bachelor of Science - Communication
Florida International University
Miami, FL02-1982
Skills
- Admissions counseling
- Enrollment strategies
- FAFSA guidance
- Enrollment processing
- Student Enrollment Systems
- Student Outreach Strategies
- Sales development
- Client acquisition
- Educational Program Sales
Personal Information
Title: SALES | BUSINESS DEVELOPMENT | TRAVEL & HOSPITALITY
Timeline
Admissions Representative
South University
08.2025 - Current
Owner
YOLO Life Travel
03.2023 - 08.2026
Account & Business Development Executive
SpotOn
01.2022 - 07.2022
Associate Producer
Brandstar, Inc.
05.2017 - 06.2020
Account & Business Development Executive
Combined Insurance
11.2014 - 05.2017
Business Account Executive
Comcast Business Services
11.2013 - 10.2014
Physicians Account Specialist
TMS HealthCare
05.2011 - 07.2013
Military Alliance Manager
Kaplan University
10.2006 - 05.2011
Bachelor of Science - Communication
Florida International University