SalesForce
Carolyn Stittgen
Dynamic Sales, Business Development, And Marketing Expert With 15+ Years Of Proven Success As A Top Producer And Digital Marketing Manager.
Charlotte,NC
Summary
Experienced Sales and Marketing Professional with 15+ years combined in business development and digital marketing. A strategic "hunter" and "closer" with a proven track record as a top revenue driver in digital marketing sales. Expert in developing and managing results driven solutions with emphasis on paid media, social media, and SEO. A self motivator, persuasive negotiator and creative problem-solver, with an unwavering passion for achieving targets, earning recognition, and fostering long-term career success by proven results.
Overview
16
16
years of professional experience
4
4
years of post-secondary education
Work History
Sales Development Representative
WISE Digital Partners
Remote, US
10.2024 - 03.2025
- Conducted daily cold outreach to 60-80 small and mid-sized businesses in legal, healthcare, and home service industries to identify decision-makers and generate leads for digital marketing services.
- Engaged prospects through phone calls, emails, and social media to understand their needs and present tailored digital marketing solutions.
- Qualified leads based on business goals, pain points, and budget to ensure high-quality opportunities for the sales team.
- Successfully scheduled meetings with qualified prospects for Account Executives to present comprehensive marketing strategies.
- Exceeded daily, weekly, and monthly outreach and qualification targets, contributing to overall team success.
- Collaborated with sales team to refine messaging and improve lead generation strategies.
- Stayed up-to-date with industry trends to provide relevant solutions and effectively position services.
Digital Marketing Director
PCO Foods, Inc.
Remote, US
02.2024 - 01.2025
- Directed the end-to-end development and implementation of integrated marketing and digital strategies for new lead generation and retargeting to support exec team and sales reps, and drive overall growth.
- Collaborated closely with CEO and President, senior executives, marketing & sales reps to identify challenges and areas for new opportunity.
- Collaborated with product development team for new branding strategy and design of marketing & sales collateral.
- Designed and developed new website, digital marketing campaigns including Google, Facebook, and LinkedIn paid ads, as well as SEO.
- Revamped email marketing strategy. Designed new graphics for weekly blasts, migrated data from Constant Contact to Klaviyo, set up segmentation by purchase data and location-based tags to target audience effectively and drive new and repeat purchases.
- Configured conversion tracking and set up KPI reporting for all channels with retargeting campaign automation. Analyzed conversion data through Google Analytics and Search Console. Implemented necessary adjustments to ensure optimization and increase performance of each marketing channel.
- Leveraged purchase data from NetSuite to remarket content to existing customer base to increase new acquisitions, repeat purchases, and improve customer retention.
Marketing and Events Director
Encore Nightclub
Charlotte, NC
07.2022 - 03.2023
- Developed and executed comprehensive marketing strategy for the launch of a new venue, driving brand awareness and engagement.
- Grew Instagram following organically from 500 to 9,000 in just 5 months.
- Designed and launched a mobile-optimized 10-page website with integrated VIP reservations, event calendar, and ticket purchasing system.
- Contracted and managed a media team for high-quality venue, event, and VIP photography/videography; directed shoots on-site to capture marketing-driven content.
- Organized and stored all digital content, repurposing it to create engaging videos, reels, and stories for daily promotions, upcoming events, and general marketing.
- Collaborated with the graphics team to design customized event marketing materials for digital and print platforms, ensuring full compatibility across social media, websites, and email campaigns.
- Managed social media scheduling, posting weekly updates, sharing daily stories, boosting content through Meta Business (Facebook and Instagram), and creating events on Facebook and Google.
- Launched and optimized targeted sponsored ad campaigns across Facebook and Instagram.
- Set up and managed Google Business page, ensuring all content and events were streamlined to match social media profiles.
- Presented performance insights and campaign results to cross-functional teams and upper management, ensuring alignment on marketing objectives and outcomes.
- Managed online reputation and engaged directly with VIP customers, offering incentives or personalized outreach to secure future bookings and maintain customer satisfaction.
- Assisted the Director of Operations and GM in event scheduling and planning for live performances; collaborated with graphic designers on event flyers to ensure brand alignment, set up events and online ticketing through SevenRooms, Eventbrite, Facebook, and Google. Launched paid advertising campaigns to drive awareness and ticket sales.
Social Media Director
Warmack
Charlotte, NC
06.2021 - 10.2022
- Developed and implemented a comprehensive social media marketing strategy for the launch of a new restaurant, driving a 77% increase in followers and engagement across all social media platforms.
- Designed and launched a mobile-responsive 12-page website, integrating online ordering, reservation systems, social media integration, and event calendar.
- Contracted and managed media team for menu, venue, and event photography/videography, providing on-site direction to capture targeted imagery aligned with marketing objectives.
- Organized and stored digital content, utilizing it to create engaging videos, reels, and stories for ongoing promotions, upcoming events, and brand awareness.
- Collaborated with the graphics team to develop custom event marketing packages, ensuring full compatibility for digital and print applications across social media, website, and email marketing.
- Scheduled weekly social media posts, shared daily stories, boosted content using Meta Business Suite (Facebook and Instagram), and created events on Facebook and Google, optimizing sponsored ad campaigns for maximum reach.
- Developed and executed email marketing campaigns, implementing effective remarketing strategies to drive customer retention and engagement.
- Regularly met with cross-functional teams and restaurant ownership to present campaign results and discuss future strategies.
- Managed the restaurant’s online reputation, proactively engaging with VIP customers to express appreciation and offer incentives for future bookings.
Owner
Critical Focus Agency, Inc.
Charlotte, NC
12.2015 - 04.2023
- Managed $2.55 million annual ad spend and effectively maintained book of bushiness by driving campaign optimization to maximize ROI for each account.
- Utilized CRM and virtual meeting platforms to efficiently manage pipeline, sales funnel, track activity, conduct sales meetings, and customize sales reports.
- Created industry specific customized sales presentations and sales scripts to showcase vertical expertise and engage prospects throughout the sales cycle.
- Presented and sold solution based packages to shareholders and C-suite executives of law firms, healthcare practices, professional services and home service businesses.
- Negotiated new contract amounts and upsold / cross-sold existing accounts.
- Held monthly client meetings to review 30 day performance metrics, highlight achievements, and identify needs or challenges applicable to marketing results.
- Managed internal operations such as; hiring and training, marketing, team ops, financials, legal compliance, project management and client retention.
Account Executive
Yodle, Inc
Charlotte, NC
02.2011 - 12.2013
- Conducted in-depth research on businesses, their industries, and marketing data to optimize cold-calling strategies and drive lead generation.
- Trained 3 new hire sales reps on prospecting and qualifying to schedule sales meetings.
- Conducted virtual sales meetings with prospects, presented digital marketing solutions to fit their growth needs, negotiated contracts, closed new business.
- Specialized in key verticals, including plastic surgery, medical spas, OB/GYNs, dentists, and law firms, mastering industry-specific language and needs.
- Developed a robust book of business from scratch, establishing long-term client relationships and driving consistent revenue growth.
- Managed and maintained a Salesforce CRM pipeline, leveraging its features and reporting tools for follow-ups, appointment scheduling, and tracking sales performance.
- Crafted tailored cold-call and closing sales scripts for each vertical, maximizing conversion rates and securing high-value prospects.
- Prepared and delivered persuasive presentations to C-level executives, doctors/surgeons, board members, and managing partners, effectively communicating value propositions.
Trained and mentored appointment setters to qualify leads and set up meetings, ensuring a streamlined process and improved conversion rates. - President’s Club recognition for exceptional sales performance (2011-2012).
- Ranked in the Top 10 out of 300 sales reps for two consecutive years (2011-2012).
- Achieved 150-200% of quota consistently in 2011-2012.
Attained the highest Monthly Recurring Revenue (MRR) in 2012 companywide.
Area Sales Manager
WebVisible, Inc.
Charlotte, NC
06.2009 - 02.2011
- Interviewed, hired, and trained sales representatives for a high-performance team.
- Designed and facilitated weekly sales training sessions, conducted daily team meetings, and provided one-on-one coaching to track progress and recognize promotions.
- Created and implemented vertical-based sales scripts tailored to specific markets, driving team performance and ensuring consistent messaging.
- Analyzed rep performance metrics, including call volume, talk time, and live call recordings, to optimize sales strategies and outcomes.
- Generated daily productivity reports and provided constructive feedback to both individual reps and the team.
- Reported directly to the Regional Sales Director and VP of Sales to align on team performance and goals.
- Achieved 260% of sales quota in 2009.
Recognized as 12x "Top Monthly Revenue Generator" across the company. - Set the record for fastest promotion from AE to Sales Manager.
- Awarded "Highest Average Deal Size" Rep in 2010 companywide.
- Earned "Double Promotion to Sales Manager" in 2010.
- Promoted 3 reps to SAE and 1 rep to SM under my leadership.
- Led the "Top Producing Sales Team" in both units and revenue in 2010.
- Awarded "Highest Average Deal Size" Team Award in 2010.
- Attended Sales Manager’s Summit in Laguna Beach, CA in 2011.
Education
Bachelor of Arts - Psychology
University of North Carolina At Charlotte
Charlotte, NC 08.2003 - 08.2007
Skills
Consultative Selling
Cold Calling
Prospect Qualifying
Pipeline Management
Sales Presentations
Contract Negotiation
KPI Indicators
Cross-selling
Organization
Written & Verbal Communication
Digital marketing
Marketing analytics
Paid media
Social media marketing
SEO
Software
Google Ads
Google Workspace Microsoft Office
Google Analytics
Meta Ads
WordPress CMS
Instagram Ads
LinkedIn Advertising
Klayvio & Constant Contact
NetSuite
Timeline
Sales Development Representative
WISE Digital Partners
10.2024 - 03.2025
Digital Marketing Director
PCO Foods, Inc.
02.2024 - 01.2025
Marketing and Events Director
Encore Nightclub
07.2022 - 03.2023
Social Media Director
Warmack
06.2021 - 10.2022
Owner
Critical Focus Agency, Inc.
12.2015 - 04.2023
Account Executive
Yodle, Inc
02.2011 - 12.2013
Area Sales Manager
WebVisible, Inc.
06.2009 - 02.2011
Bachelor of Arts - Psychology
University of North Carolina At Charlotte
08.2003 - 08.2007
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