Summary
Overview
Work History
Education
Skills
Timeline
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Carrie M. Scott

Tempe,Arizona

Summary

Dynamic Event Planner with a proven track record at Ingram Micro, specializing in enhancing brand visibility through strategic event execution. Demonstrates expertise in budget management and ROI analysis, effectively fostering vendor relationships and leading cross-functional teams. Successfully delivers impactful marketing campaigns and enablement programs that drive measurable results. Career ambitions include leveraging extensive experience to elevate event strategies within a forward-thinking organization.

Overview

25
25
years of professional experience

Work History

Event Planner

Ingram Micro
Tempe, Arizona
01.2021 - Current
  • Plan and execute corporate events, conferences, trade shows, and partner meetings to enhance brand visibility and engagement
  • Develop event strategies aligned with business goals to drive participation and lead generation
  • Manage vendor relationships, contract negotiations, and on-site event logistics to ensure seamless execution
  • Coordinate with internal teams and stakeholders to deliver high-quality experiences that meet organizational objectives
  • Oversee event budgets, track expenses, and analyze post-event performance to optimize future initiatives

Sr. Brand Marketing Manager – HPE

TD SYNNEX
Tempe, Arizona
01.2013 - 01.2021
  • Develop and manage marketing strategy to create and execute marketing programs to drive profitable growth for vendor brands
  • Manage budget and spending for Marketing Development Funds (MDF) to maximize ROI
  • Collaborate with Vendor, Product Marketing and Sales to execute marketing campaigns based on current business strategies to build partner awareness, generate qualified leads, drive pipeline and grow revenue
  • Manage vendor relationships to ensure campaign timeline, budget and objectives are met
  • Track and report campaign metrics, conduct quarterly marketing reviews to analyze return on investment to determine effectiveness of all marketing programs

Program Specialist – HPE Maxim Program

Avnet, Inc
Tempe, Arizona
01.2000 - 01.2013
  • Consult with partners to qualify opportunities in accordance with HPE PartnerOne Program
  • Register opportunities within HPE PartnerOne Deal Registration Tool on behalf of partner
  • Track lifecycle of registrations, process claims for approval through payment of incentive by HPE
  • Provide reporting as it relates to registered opportunity for claim or batch of claims submitted

Education

Mesa Community College
Mesa, Arizona

University of Northern Iowa
Cedar Falls, Iowa

Skills

  • Integrated Marketing
  • Budget & ROI Metrics
  • Enablement Programs
  • Digital Marketing
  • Marketing Strategy
  • Social Media Campaigns
  • Event Planning
  • Demand Generation
  • Team Leadership

Timeline

Event Planner

Ingram Micro
01.2021 - Current

Sr. Brand Marketing Manager – HPE

TD SYNNEX
01.2013 - 01.2021

Program Specialist – HPE Maxim Program

Avnet, Inc
01.2000 - 01.2013

Mesa Community College

University of Northern Iowa

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Carrie M. Scott