Carrie Plachko
Englewood,CO
Summary
Enthusiastic and compassionate Life Coach and graduate student seeking expansion into counseling and wellness. Proven history of creative and effective marketing leadership. Expected to graduate with Master's degree in Clinical Mental Health in April, 2025.
Overview
26
26
years of professional experience
Work History
Certified Life Coach
Radiant Soul Coaching
09.2019 - Current
- Work with clients seeking greater life satisfaction to discover and explore psychological blocks, heal from past trauma, and create actionable plans for better emotional health and holistic wellness
- Improve client self-awareness with in-depth written and verbal assessments and facilitating insightful coaching sessions
- Promote balance and alignment for clients through tailored strategies focusing on time management, stress reduction, and self-care practices
- Empower clients to set and achieve personal and professional goals through customized action plans and regular follow-up meetings
- Foster strong client relationships through empathetic listening skills, non-judgmental support, and genuine interest in client success
Director of Marketing
CU Direct Connect
04.2009 - Current
- Oversaw all aspects of marketing within the organization
- Created and oversaw the implementation of marketing strategies, tactics and plans drive revenue for company and partners
- Developed and managed marketing department budget & staff
- Managed the positioning of the company to external and internal audiences
- Worked with team of directors to prioritize the company’s goals, help manage projects and oversee resources for each project
Marketing Manager
CU Direct Connect
02.2006 - 04.2009
- Researched, analyzed and developed new products to enhance the company’s product offerings while adhering to the fundamental principles and values of the company
- Presented the company’s strategies to various volunteer committees in written and/or verbal form
- Developed and oversaw research and communication to all client bases (including 50 credit unions, 450+ car dealerships and, indirectly, close to one million credit union members in Colorado)
- Managed the development of the company’s website
- Developed & implemented SEO to increase relationships with clients and improve the quality of communications
- Oversaw all special event and meeting planning activities
- Served as editor of all company communications to ensure compliance with company positioning.
Marketing Specialist
CU Direct Connect
11.2004 - 02.2006
- Wrote, designed and delivered communications to clients (including newsletters, flyers, web advertisements, print advertisements and other collateral)
- Organized golf tournament charity event, raising close to $60,000 for charity in three years
- Planned meetings for credit union, dealership and internal customers.
Marketing Coordinator
Network Document Services
01.2003 - 11.2004
- Consulted with clients to produce customized solutions for legal issues
- Delivered high-quality trial presentations in a fast-paced, deadline-driven environment.
Account Coordinator
Nationwide Advertising Service
01.2001 - 01.2002
- Developed customized recruitment advertising campaigns for clients, including print, radio, television and direct mail
- Oversaw the company’s second largest account nationally (EchoStar) and the local office’s top healthcare accounts (including University of Colorado Hospital and Centura Health facilities).
Marketing Coordinator
Gamma Phi Beta International Headquarters
01.1999 - 01.2001
- Wrote and co-edited the organization’s national magazine and newsletters
- Designed flyers and advertisements for company
- Assisted with organization of biennial event for 700+ attendees at an out-of-state location
- Served as resident webmaster for regular content updates.
Education
Master of Arts - Clinical Mental Health
Grand Canyon University
Phoenix, AZ04.2025
Life Coach Certification -
Life Coach Institute
San Diego, CA09.2019
B.A. in Advertising -
Michigan State University
East Lansing, MI06.1995
Skills
- Personal Development
- Health and Wellness
- Personal Coaching & Empowerment
- Excellent Written & Verbal Communication
- Active Listening
- Adaptability and Flexibility
- Relationship Building
- Mental Health Support
- Strategic & Project Planning
- Marketing Campaign Development
Websites
Timeline
Certified Life Coach
Radiant Soul Coaching
09.2019 - Current
Director of Marketing
CU Direct Connect
04.2009 - Current
Marketing Manager
CU Direct Connect
02.2006 - 04.2009
Marketing Specialist
CU Direct Connect
11.2004 - 02.2006
Marketing Coordinator
Network Document Services
01.2003 - 11.2004
Account Coordinator
Nationwide Advertising Service
01.2001 - 01.2002
Marketing Coordinator
Gamma Phi Beta International Headquarters
01.1999 - 01.2001
Master of Arts - Clinical Mental Health
Grand Canyon University
Life Coach Certification -
Life Coach Institute
B.A. in Advertising -
Michigan State University
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