Carrie Pocai

Built and scaled a boutique fitness business generating ~$700K in annual revenue with 200+ active members, overseeing sales, operations, customer experience, and technology systems.

• Generate new business through referrals, community partnerships, digital campaigns, and local events.
• Conduct discovery conversations with prospective clients to identify goals and operational needs before recommending programs or memberships.
• Deliver structured facility tours and consultations that mirror SaaS product demonstrations, presenting program value and guiding prospects through purchasing decisions.
• Manage the full sales cycle from initial inquiry through conversion and retention, building long-term client relationships and recurring revenue streams.
• Implement and optimize gym management SaaS platforms (PushPress Core, Grow, Train) to streamline operations including CRM workflows, automated billing, scheduling, and performance tracking.
• Monitor attendance, engagement, and billing data to identify churn risk and implement targeted re-engagement strategies.
• Develop SOPs for CRM utilization, staff onboarding, and customer experience standards.
• Analyze operational KPIs and retention metrics to inform strategic decisions and improve early member success.

Impact: Streamlined onboarding and engagement systems to improve early retention, enhance operational efficiency, and build long-term client relationships.

• Founded and scaled affiliate during industry expansion while owning and operating two gyms (2013-2015).
• Managed full client lifecycle including sales conversion, onboarding, contract setup, and ongoing support.
• Developed onboarding, lead tracking, recurring billing, and member retention systems from inception to enhance operational efficiency.
• Delivered structured programming and coach education to maintain consistent member experience and improve retention.

• Managed complex government contracts valued at $136M+, owning timelines, milestones, and deliverables.
• Supervised 80+ domestic and international personnel, coordinating cross-functional teams to achieve performance goals.
• Monitored KPIs, budgets, risks, and funding modifications; executed proactive mitigation to ensure successful contract outcomes.
• Delivered executive briefings and structured communications to leadership and government partners, ensuring alignment on project status and objectives.
• Transferable Strengths: Ownership mindset, milestone tracking, proactive follow-up, KPI management, and accountability for measurable performance outcomes.

• Crafted technical proposals and strategic documentation that contributed to securing multimillion-dollar government contracts.
• Researched industry trends to enhance proposal content and relevance.
• Collaborated with cross-functional teams to gather necessary information.

• Directed daily operations for a 1,500-person facility supporting a $300M Department of Defense initiative.
• Managed logistics, training, procurement, and contractor performance to ensure operational effectiveness.
• Facilitated multi-agency communications among U.S. Government, contractors, and foreign officials to streamline collaboration.
• Strengths: High-pressure operational leadership, multi-stakeholder coordination, structured program management, and accountability.

• Managed programs totaling $600M+; developed recruitment systems, tracked program metrics, and produced policy materials for senior leadership.

• Conducted literature reviews to support policy research initiatives.
• Collaborated with teams to develop and analyze public policy proposals.
• Drafted reports summarizing research findings for defense and security stakeholders.