Carrie Porter
Bentonville,AR
Summary
Enterprise sales and merchandising leader with a proven track record of driving revenue growth, margin expansion, and strategic transformation across Walmart, Sam’s Club, international markets, and major retail platforms. Expert in negotiation strategy, global sourcing, assortment optimization, and cross-functional leadership, with deep experience aligning product, pricing, and supply chain initiatives to deliver EDLP/EDLC outcomes at scale. Recognized as a trusted advisor to senior merchant leadership, influencing category strategy, unlocking cost efficiencies, and accelerating growth through data-driven insights and high-impact partnerships.
Overview
18
18
years of professional experience
Work History
Senior Director of National Accounts
Gemmy Industries Corporation
Bentonville, AR
01.2013 - Current
- Led transformation of seasonal portfolio, more than doubling annual revenue through strategic assortment expansion, pricing optimization, and strengthened merchant partnerships
- Serve as a trusted advisor to Walmart merchants, influencing assortment, pricing, and category strategy
- Lead global sourcing and negotiation strategy, driving cost savings while maintaining innovation and quality
- Partner cross-functionally to deliver trend-right, high-performing assortments aligned to customer and business needs
- Strengthened internal capabilities through data-driven negotiation frameworks and team development
- Recognized as Walmart Supplier of the Year (2017) for outstanding partnership and execution
Manager, Sales & Product Development
Rubies Costume Company
Bentonville, AR
01.2008 - 01.2013
- Managed Walmart U.S., International, and Sam’s Club business, delivering consistent seasonal growth and category expansion
- Led assortment strategy and product development, leveraging insights to optimize performance
- Collaborated with Licensed Brand Partners to execute high-impact branded programs
- Supported global sourcing and negotiations, improving cost structure and margins
- Coordinated cross-departmental communication to facilitate project progress and resolve issues promptly.
- Fostered partnerships with industry leaders, enhancing company's reputation and creating new business opportunities.
Skills
- P&L management expertise
- Product assortment strategy
- Collaborative leadership
- Team building and management
- Negotiation
- Stakeholder relations
- Strategic planning
- Organizational development
Timeline
Senior Director of National Accounts
Gemmy Industries Corporation
01.2013 - Current
Manager, Sales & Product Development
Rubies Costume Company
01.2008 - 01.2013