Summary
Overview
Work History
Education
Skills
Interests
Certification
Timeline
Generic

Carrie Shapiro

Sacramento,CA

Summary

Dynamic leader with a decade of experience in strategic business growth, marketing, and client management. Driven by building and scaling businesses, creating and maintaining impactful partnerships, and relentlessly pursuing personal and professional growth. Passionate about holistic health and relationship building to empower people to take control of their health and well-being. Looking to bring my experience and energy to a collaborative team at a mission-driven company!

Overview

12
12
years of professional experience
1
1
Certification

Work History

Co-Founder & Head of Marketing

Easy Doc Filing
11.2014 - 12.2024
  • Company Overview: Business Formation service websites that assist users to start a new business entity
  • Co-founded a portfolio of 4 business formation service websites; scaled from $5k - $72M and serviced 450K customers with 3.4M active users across all 50 states
  • Owned 35% of the market share
  • Defined and executed digital marketing playbook (paid, organic, content, email, social)
  • Solely managed paid search program scaling up to $1.5M in ad spend per month and 1.5 ROAS
  • Project managed development of custom backend CRM software and front-end website applications for 4 separate domains
  • Hired, trained and managed a team of off-shore contract and full time US customer service specialists; serviced an average of 2k customers / month
  • Sourced, negotiated with and onboarded 17 affiliate partnerships generating $1.6M in sales
  • Responsible for annual data audits and reporting across Google Analytics and internal backend data

Corporate Employee Health Coach and Wellness Coordinator

University of California, Davis Health
04.2023 - 05.2024
  • Reinvented and scaled the health and wellness coaching program for staff and employees of UC Davis Health and UC Davis campus, growing the program to over 100 active coaching participants
  • Planned and facilitated events, created branding and marketing materials to increase awareness
  • Used coaching competencies of motivational interviewing, readiness to change, mindful listening, and SMART goals to coach 40 clients on mental and emotional health, stress management, nutrition, physical fitness, and sleep
  • 50% of clients reached goals within 6 months; 20% signed up for continued coaching

Marketing Consultant

Carrie Shapiro Consulting, LLC
11.2014 - 01.2025
  • Managed paid marketing for 10 SMB clients across luxury travel, e-commerce, and B2B
  • Oversaw all Google Ads spend, and worked with founding members on lifecycle marketing, landing page and ad A/B testing, and lead management and nurturing through HubSpot
  • Increased lead conversions 60% year over year, and decreased the cost per lead by 40% in 2023 compared to 2022 for EngagedLeadership, an Executive Coaching company
  • Spearheaded client meetings to determine business needs and identify correct course of action enhance client success

Account Manager

Metric Theory (acq. Media Monks)
03.2013 - 11.2014
  • Company Overview: Search-engine marketing/Paid Search agency founded in 2012
  • First of two Account Managers on the team; managed SEM campaigns for 20+ clients and $2M of ad spend annually, optimizing performance across paid channels
  • Conducted regular account reviews to identify areas for improvement and ensure continued client and business success

Education

Bachelor of Arts - Media Studies

University of California, Berkeley
Berkeley, CA
01.2012

Skills

  • Strategy & Business Management
  • Account Management
  • Partnerships & Relationship Management
  • Project Management
  • Data Analytics & Data-driven decision making
  • Motivational Interviewing
  • Cross-Functional Team Collaboration
  • Communication and Writing Skills
  • Marketing Strategies

Interests

Data Analytics Google Analytics/GA4, Mixpanel, Excel (pivot tables)

Marketing Google Ads, Google Tag Manager, Google Search Console, Facebook Ads, Mailchimp

Customer Relationship Management HubSpot, custom built CRM

Web Development Wordpress, GoDaddy, Squarespace

Project Management Asana, Trello, Wrike, Slack

People Management PeopleGoal, Time Doctor, ADP

Certification

  • Duke University, Integrative Health, Health & Wellness Coach Training, 2021
  • National Board-Certified Health and Wellness Coach, NBC-HWC, 2022
  • 200 Hour Certified Yoga Teacher, Yoga Alliance, 2022

Timeline

Corporate Employee Health Coach and Wellness Coordinator

University of California, Davis Health
04.2023 - 05.2024

Co-Founder & Head of Marketing

Easy Doc Filing
11.2014 - 12.2024

Marketing Consultant

Carrie Shapiro Consulting, LLC
11.2014 - 01.2025

Account Manager

Metric Theory (acq. Media Monks)
03.2013 - 11.2014

Bachelor of Arts - Media Studies

University of California, Berkeley

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Carrie Shapiro