Carrie Whalen

Work History

YAMAMOTO

10.2018 - 10.2024

One of four Creative Directors leading the creative charge for the agency
Helped grow a one-off social campaign into an over $1 million client, and the client is still one of the biggest revenue generators for the agency
Spearheaded the creative of a new product campaign that resulted in a hugely successful launch, including conceptualizing a webinar that produced over5,000 leads
Developed a brand awareness campaign for a legacy cleaning product that not only elevated name recognition; it also increased product sales by60%
Crafted a customer-retention program for a health insurance carrier specializing in small businesses
For over three years, our monthly email campaign generated high open and click-through rates, performing at a level that exceeded all expectations
Oversaw concept development and adhering to agency’s high standards
Excelled at copy creation and development for videos, social media campaigns, thought leadership materials, websites, internal guidelines and more
Clients include Illumina, Glenmede, Sealed Air, PLZ Corporation, Lineage Logistics, Blue Cross Blue Shield and more

CIVILIAN

01.2015 - 10.2018

Responsible for creating patient testimonials and success stories for two of the agency’s biggest clients
Worked closely with creative team to develop integrated campaigns that inspire action
Conceptualized treatments and write scripts for DRTV spots and online videos
Collaborated with account team to write strategic documents such as branding platforms…creative rationales…corporate communications guidelines…positioning statements
Participated in brand strategy workshops for clients
Clients include Cancer Treatment Centers of America, Honeywell, ClearChoice Dental Implant Centers, Chicago Booth and PetCure Oncology

TargetCom

12.1997 - 10.2015

Helped maintain successful relationships with clients; some for over10 years
Managed/supervised junior copywriters
Crafted and edited copy for mail packages…web sites…emails…promotions…print ads…microsites…newsletters…and banner ads
Worked on great brands like U.S
Cellular, Discover Network, Kellogg School of Management, AGCO, Chicago Tribune, Sears, TrueCredit, Audi, Peapod and HumanaOne to name a few
Won several Tempo Awards for Best Creative Direct Response Campaign
Acknowledged as Caples Finalist for Collateral/Alternate Media and Echo Finalist for Direct Mail Acquisition and Retention

Albert H. Wohlers & Co.

04.1997 - 12.1997

Created direct mail packages selling various group insurance programs
Wrote letters and brochures targeted at different professional organizations i.e., American Federation of Teachers…Chicago Bar Association…American Dental Association, etc
Developed advertisements and press releases that were used in the associations’ publications