Lindsey Speirs
New York,NY
Overview
16
16
years of professional experience
Work History
Group Creative Director, Copy
McCann Worldgroup/Gotham
07.2023 - Current
- Increase efficiency and productivity of copy team in developing integrated campaigns for top-tier clients.
- Drive the development of creative concepts, ensuring alignment with client objectives, brand voice, and media platform.
- Spearhead new business pitches, contributing to agency growth and client retention.
Creative Director, Copy
McCann Worldgroup/Gotham
10.2019 - 07.2023
- Manage and champion the creative copy team through full campaign phases, from ideation to execution.
- Extensive client-facing experience and strong ability to work under pressure within strict deadlines.
Associate Creative Director, Copy
McCann Worldgroup/Gotham
03.2017 - 10.2019
- Develop, execute & oversee copywriting team on integrated campaigns and pitches for global clients.
- Create and maintain relationships with clients and vendors, ensuring all projects are executed as expected and on time.
Senior Copywriter
McCann Worldgroup/Gotham
03.2016 - 03.2017
- Write, develop and deliver campaign pitches to Maybelline, Wssie and L’Oréal global executive management teams.
- Collaborated with art and production teams to coordinate casting, shooting, editing, and voiceover recording for campaigns and product launches.
Senior Copywriter, Fashion & Beauty
Macys.com
09.2013 - 03.2016
- Lead creation of all editorial and promotional copy: direct marketing emails, homepages, sitelets, banners, trend pages, affiliate advertising, social media, special projects and product copy for fashion and beauty categories.
- Managed the beauty and women's fashion copy teams.
Copywriter, Beauty
Macys.com
11.2011 - 09.2013
- Deliver consistent and engaging weekly content for a wide range of beauty brands.
- Create engaging copy for various digital marketing channels, including online campaigns, direct marketing emails, landing pages, banners, and promotional assets.
Copywriter
GUESS?
09.2008 - 09.2011
- Manage and oversee Junior Copywriter on all projects for GUESS, GUESSKids, GUESS by Marciano and G by GUESS brands.
Education
University of California, Los Angeles
Los Angeles, CASkills
- Creative Team Leadership
- Brand Building
- Concept Development
- Campaign Execution
- Team Management
Websites
Timeline
Group Creative Director, Copy
McCann Worldgroup/Gotham
07.2023 - Current
Creative Director, Copy
McCann Worldgroup/Gotham
10.2019 - 07.2023
Associate Creative Director, Copy
McCann Worldgroup/Gotham
03.2017 - 10.2019
Senior Copywriter
McCann Worldgroup/Gotham
03.2016 - 03.2017
Senior Copywriter, Fashion & Beauty
Macys.com
09.2013 - 03.2016
Copywriter, Beauty
Macys.com
11.2011 - 09.2013
Copywriter
GUESS?
09.2008 - 09.2011
University of California, Los Angeles
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