COURTNEY WEINBERG
Chicago,IL
Summary
Dynamic Group Creative Director with a proven track record at Ogilvy, excelling in integrated campaign leadership and global brand stewardship. Spearheaded the Dove VitaminCare+ launch and secured high-profile accounts through strategic creative development. Renowned for cross-functional collaboration and delivering award-winning campaigns that resonate across diverse markets.
Overview
24
24
years of professional experience
Work History
Group Creative Director
Ogilvy
Chicago, USA
01.2017 - 01.2024
- Spearheaded global launch of Dove VitaminCare+ deodorant, achieving sustained multi-quarter activation and enhancing brand presence in international markets.
- Led global launch campaign for Altos Tequila, producing four short films via international production to accelerate brand awareness.
- Directed multi-market productions across the United States, South America, Europe, and Asia, ensuring cohesive brand storytelling that resonated with diverse cultural audiences.
- Secured Johnson & Johnson corporate branding assignment by developing an integrated campaign platform supporting enterprise-level brand transformation.
- Led cross-functional teams across digital, social, film, print, and experiential campaigns.
- Contributed to new business pitches by driving strategic creative development, enhancing proposal quality and alignment with client objectives.
Founder & Creative Director
Weinberg Creative
Chicago, USA
01.2010 - 01.2017
- Built and scaled Naughty Betty greeting card brand to national recognition, earning a Louie Award and securing Target retail placement, leading to celebrity collaborations and pop-culture integrations.
- Secured Muller Yogurt (PepsiCo) business through a print and social-first campaign that established strong brand identity in the U.S. market.
- Created high-impact holiday campaign for Walmart, driving customer engagement during their crucial shopping season.
- Led integrated campaign development consultancy across digital, print, retail, and social platforms for top agencies, enhancing brand visibility and engagement.
Creative Director/Art Director
Ogilvy
Chicago, USA
01.2000 - 01.2017
- Contributed to culturally impactful brand platforms, including Dove’s Campaign for Real Beauty, enhancing brand perception and engagement.
- Collaborated with strategy, account, and production teams to deliver award-winning creative that resonated with target audiences.
- Oversaw domestic and international production initiatives, managing budgets exceeding seven figures to ensure successful project execution.
Education
Bachelor of Arts - Fine/Studio Art, Minor in Graphic Design
The University of Texas at Austin
Austin, TXSkills
- Global brand stewardship
- Campaign leadership
- Creative team leadership
- Cross-functional collaboration
- Production oversight
- Data-driven decision making
- Platform development
- Visual identity systems
- Pitch strategy
- Presentation development
- Retail activation
Honors And Recognition
- David Ogilvy Award (Dove)
- Effie Award
- Louie Award (Naughty Betty)
- Featured in Adweek & Ad Age
Timeline
Group Creative Director
Ogilvy
01.2017 - 01.2024
Founder & Creative Director
Weinberg Creative
01.2010 - 01.2017
Creative Director/Art Director
Ogilvy
01.2000 - 01.2017
Bachelor of Arts - Fine/Studio Art, Minor in Graphic Design
The University of Texas at Austin