VALENTINA SULBARAN
Dallas,TX
Summary
Award-winning Group Creative Director with 15+ years of experience leading multi-market creative organizations and building scalable brand and product storytelling ecosystems for world-class companies—Amazon Music, Nike, Target, Genesis Motors, AT&T, P&G, and Pfizer. Expert in translating insights, data, and cultural intelligence into integrated platforms, modular content systems, and high-craft narratives that drive business growth. Experienced in partnering with PMM, engineering, UX, research, analytics, legal, and executive leadership to ship work across channels and markets. Builder of hybrid-skill teams that increase efficiency, output, and creative quality. Proven closer of high-stakes pitches and trusted advisor to C-suite stakeholders.
Overview
19
19
years of professional experience
Work History
Group Creative Director
Dieste | Omnicom Advertising Group
Dallas, TX
01.2022 - Current
- Lead creative across the agency’s largest accounts: Cricket Wireless, Goya Foods, Cheetos, Progressive Insurance, Genesis Motors, Dunkin, PepsiCo, and American Red Cross.
- New Business: Won Genesis Motors, Northwestern Mutual, Progressive Insurance, and American Red Cross through competitive pitches, generating $4M+ in incremental revenue over three years.
- Org Design: Built hybrid, multi-skill pods (editor-AD, AD-copywriter, strategist-maker) to scale output with leaner teams. Impact: −25–35% time-to-market; +20–30% asset output per cycle; −15–20% production costs; ~40% increase in asset reuse.
- Systems & Platforms: Created 360 brand ecosystems with modular architecture, KPI-driven content loops, and measurable performance lifts.
- Executive Partnership: Trusted advisor to CCO, Brand Leadership, and agency leads; aligned creative, strategy, and insights with business priorities.
Creative Director
Dieste | Omnicom Advertising Group
Dallas, TX
01.2021 - 01.2022
- Led Goya Foods, Dunkin, and Dieste Health’s new business initiatives.
- Won Pfizer’s pitch; led the launch of Pfizer’s first Paxlovid campaign, expanding reach among digitally underserved communities and addressing gaps in vaccine + post-COVID care literacy.
Creative Director
Laundry Service
Los Angeles, CA
01.2021 - 12.2021
- Led Amazon Music Global (US, Italy, UK, Spain, Mexico) and Nike Empower, a women-focused sports retail platform.
- Directed social creative for Amazon Music’s global Prime Day Show (H.E.R., Billie Eilish, Kid Cudi). Contributed to Amazon’s record Prime Day period, where global sales reached $11B+ (external estimate). In addition, built global workflows across markets, increasing consistency and speed of content deployment.
Associate Creative Director
Yard NYC
New York, NY
01.2019 - 01.2021
- Led Tanqueray, Athleta, Clorox, and P&G (L. brand).
- Directed the first campaign for P&G’s L. organic tampon brand during the COVID lockdown, leveraging remote production innovation that became a model internally for cost-efficient, culturally relevant content production.
Associate Creative Director
Mother New York
New York, NY
01.2017 - 01.2019
- Lead for Target Style, Target Beauty, and Target Swim.
- Launched inclusive swim brands Kona Sol and Xhilaration, Target’s largest-ever swimwear collection (1,800+ SKUs). Work reinforced Target’s position as #1 U.S. swimwear retailer and contributed to record category share retention.
Associate Creative Director
Dieste
Dallas, TX
01.2015 - 01.2017
- Led the pitch that won AT&T Wireless, generating $4M+ annual revenue and becoming one of Omnicom’s strongest multicultural footholds inside AT&T. The win managed to grant the agency a 60-person cross-office pod across LA and Dallas.
Senior Copywriter
Dieste
Dallas, TX
01.2013 - 01.2015
- Built the first digital-only in-house creative team for AT&T U-verse, producing daily content, social animation, and mini-series tailored to platform behavior.
Digital Copywriter
Zubi Advertising
Miami, FL
01.2012 - 01.2013
- Creative writer for Ford, Chase, and Dunkin.
- Built Ford’s first U.S. native app, collaborating directly with developers and UX teams. Led agency website redesign; established standards for UX-aligned messaging.
Interactive Copywriter
Nobox (SAMY Latam)
Miami, FL
01.2011 - 01.2012
- Digital campaigns for Mozilla Firefox, Lexus, Copa Airlines, and Emerson Fittipaldi.
Copywriter
BBDO Worldwide
Caracas, Venezuela
01.2007 - 01.2010
- Creative copywriter for Pepsi, Gatorade, 7UP, Splenda, BMW, and Alka-Seltzer.
- Formed an early craft foundation in global brand systems and high-impact production.
Education
Omnicom University – Senior Management Program (SMP) - Advertising
Babson College
Boston, MA01.2022
B.A. - Mass Communication
Santa María University
VenezuelaSkills
- Creative direction
- Concepting
- Copywriting
- Art and design direction
- Identity
- Content systems
- Creative strategy
- Insight development
- Research synthesis
- Cultural intelligence
- Data-driven optimization
- Digital first
- Social ecosystems
- Retail native ideas
- Broadcast
- Influencers and partnerships
- Org design
- Talent development
- Budgeting
- Resourcing
Awards Recognition
- One Show, D&AD, Shortys, Addy’s, Hispanic Marketing Council, New York Festival
- Mentor: One Show Portfolio Review (2017–present), New York Festival (2019)
- Jury: One Show, FIAP, El Ojo de Iberoamérica, New York Festival, Hispanic Marketing Council
Leadership Impact
- Built global pods across time zones, implementing live edit rooms and cross-market playbooks to improve cohesion and velocity.
- Developed Message × Asset × Audience measurement frameworks to optimize engagement and reduce cost per outcome.
- Led inclusive marketing initiatives through co-creation with diverse communities, improving cultural resonance and brand trust.
- Modernized production through modularity, automation, and scalable versioning systems.
Selected Domains
- Tech/Telecom: AT&T, Mozilla Firefox, Amazon Music, Target e-comm
- CPG/QSR: P&G, Clorox, Cheetos, Dunkin, Goya
- Sports/Lifestyle: Nike, Athleta, Target Style
- Auto/Finance: Ford, Lexus, Genesis Motors, Northwestern Mutual
- Insurance/Services: Progressive, Cricket Wireless; Social Impact: American Red Cross
- Health: Pfizer, Bayer, Nexplanon, Merck
Languages
English
Full Professional
Spanish
Native/ Bilingual
Timeline
Group Creative Director
Dieste | Omnicom Advertising Group
01.2022 - Current
Creative Director
Dieste | Omnicom Advertising Group
01.2021 - 01.2022
Creative Director
Laundry Service
01.2021 - 12.2021
Associate Creative Director
Yard NYC
01.2019 - 01.2021
Associate Creative Director
Mother New York
01.2017 - 01.2019
Associate Creative Director
Dieste
01.2015 - 01.2017
Senior Copywriter
Dieste
01.2013 - 01.2015
Digital Copywriter
Zubi Advertising
01.2012 - 01.2013
Interactive Copywriter
Nobox (SAMY Latam)
01.2011 - 01.2012
Copywriter
BBDO Worldwide
01.2007 - 01.2010
Omnicom University – Senior Management Program (SMP) - Advertising
Babson College
B.A. - Mass Communication
Santa María University